Up-and-Comers:Recruiting & Engaging with

Smaller Affiliates

Why Work with Small Affiliates

Recruitment Tactics & Tools

On-Boarding & Activation

Nurturing & Growing

Q & A

Agen

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Why Work with Small Affiliates?

Aficionados Connoisseurs Enthusiasts Fanatics Votaries

Define Requirements/Partner Profile Refine Your Value Proposition Affiliate Welcome Kit Leverage Prospecting Tools Develop your Partner Pipeline

Recruitment Tactics

Recruitment Tools

On-Boarding & Activation

New Partner Guide Partner Consultations & Webinars Activation Incentives Partner Segmentation & Automation

Nurturing & Growing Partners

Understand their business fundamentals Accountability through SMART Goals Test different monetization models Be mindful in how you structure affiliate

incentives and bonuses. Quarterly Partnership Review

Recap Smaller publishers can be easier to work with and

become strategic partners longer-term. Influencers & non-traditional affiliates can add-value

even if revenue is not immediate or significant. Pay it forward: Helping affiliates become strong

partners in your program can pay dividends in the future.

Affiliate Recruitment @ASW16

Monday at 3:30PM with Van Chappell from 5IQ (Versailles 1-2)

Using Data to Improve Your Recruiting Strategies

Tuesday at 2:00PM with Sarah Bundy from All Inclusive Marketing (Versailles 1-2)

Useful Affiliate Recruitment Strategies That Work

Rick Gardiner | CEO+1.612.355.1596rgardiner@iAffiliateManagement.comlinkedin.com/in/rickgardiner