Unlock the Power of LinkedIn

www.RebeccaWardlow.com

Who Is Rebecca?

Local Google+ AmbassadorSocial Media Speaker, Trainer & ConsultantTeach social media courses for Kishwaukee College Continuing EducationWeb Design & DevelopmenteCommerce Project Manager

Google+ eBook (www.RebeccaWardlow.com)

Proud mom of 5 kids

What We Will Cover

Why LinkedIn is ImportantOptimize Your LinkedIn Profile & Summary Endorsements & RecommendationsGrow Your NetworkLinkedIn Sales FunnelLinkedIn GroupsLinkedIn Company PagesLinkedIn Search

Why Should You Use LinkedIn

There are approximately 225,000,000 usersThe average yearly salary for users is over $100,000If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !

LinkedIn Profile

www.linkedin.com/in/rebeccawardlow

Optimize Your LinkedIn Profile

DoUse a current photoUse a professional headshotUse a recognizable pictureDress in appropriate attire

Do NotUse a graphically enhanced photoWear inappropriate attireUse a logo as a profile pictureUse an older picture – keep it current

Optimize Your Contact InformationDo

Connect your Twitter accountAdd titles to your website links to generate interest

Do NotUse company Website or Personal Website for your linksUse your twitter profile as one of your website links

Customize Your LinkedIn URL

Customize your LinkedIn URL for email signatures, social sites and business cards

How to edit your LinkedIn URLEdit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL

Optimize Your LinkedIn Summary

Use KeywordsLinkedIn indexes keywordsUse keywords in your Headline, Profile SummaryAdd Specialties to your SummaryKeep your summary fresh. Updated content is important

Adding Visual Elements to Your Profile

Adding Visual Elements to Your Profile

LinkedIn is not a visual platformAdd visual elements to your profile to give a visual elementSummary, Experience, and Education.Adding visual elements will drive traffic to source

These visual elements include:

Website links DocumentsPhotosvideos

Skills & Expertise and Endorsements

Endorsements

Endorsements quick and easy way for connections to endorse yours skillsEndorsements should never be requested.Give endorsements to other people who you would like an endorsement from.Never give an endorsement to someone you don’t actually endorse.

Recommendations

How to get Recommendations

Write a recommendation for one of your contactsLinkedIn will suggest that they write one for you in return.

Grow Your Network

Sending Requests to ConnectAccepting a Request to ConnectAdding New ConnectionsTools to Help Grow Your Network

TopLinked.comOutlook Social ConnectorLinkedIn Email SignatureLinkedIn Mobile AppLinkedIn Search Widget (Mac computers)

Sending Requests to Connect

Always send a personalized connection invitation. Never use standard invite text.

Accepting a Request to Connect

Always send a personalized message after accepting the connection request.

Adding New Connections

Address Book featureClick on “Contacts” from the top navigationOn the left side navigation you will see “Tags“

Sales Funnel

Create tags to match your sales funnel. Some examples:

1 – UNQUALIFIED LEADS

2 – QUALIFIED LEADS

3 – PROPOSAL PRESENTED

4 – NEGOTIATION

5 – CLIENT

Find New Customers

Use Company Search to follow and visit their company page.View their employees & position on LinkedIn.You can connect directly with the decision makers.Check out your shared connections and look for a person to introduce you.

Send InMail

Send InMail button.Click the “Get introduced” link from the drop down menu.Tell your connection why you want to be introduced

Target Who’s Viewed Your Profile

How do you know who is interested in you?They viewed your LinkedIn profileThis is a great time to connect with new people.

LinkedIn Groups

Create or join a group with people who have the same interest or job as you. Join the discussion, ask questions and answer questions.Build relationships, don’t sell your products or services.

LinkedIn Company Pages

Company pages include:Company BannerRecent UpdatesCurrent EmployeesJob ListingsCustom ContentEmployee QuotesCompany IntroProduct/Services Listing

Why Create a Company Page?

Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials

Company Page

http://www.linkedin.com/company/3045111

Discover Jobs

LinkedIn Search

You can search:PeopleCompaniesUpdatesJobsInboxGroups

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Questions & AnswersCONNECT WITH REBECCA on other social media platforms...

• Websitewww.RebeccaWardlow.com

• Google+ http://gplus.to/rwardlow7

• Twitter http://www.twitter.com/rwardlow7

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