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UNIVERSUM STUDENT SURVEY 2014University Report | US EditionMichigan Technological University | Natural Science
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About Universum
2014 | US | Students | Natural Science
With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 700,000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.
Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2,000 of the top academic institutions in the world.
Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.
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How we help Higher Education Institutions
2014 | US | Students | Natural Science
UNDERSTAND
THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI
IDENTIFY
THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RELEVANT EMPLOYERS TO CAMPUS
RECRUIT
PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS
Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions we aim to close the gap between the expectations of employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2000 universities worldwide to:
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Our clients and media partners
2014 | US | Students | Natural Science
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
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What we cover in the report
3. EMPLOYER EVALUATIONThis chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students.
2014 | US | Students | Natural Science
4. UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again.
2. CAREER PROFILE EVALUATIONThis chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in US.
5. APPENDIXAdditional data on topics covered in previous sections.
1. EXECUTIVE SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
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About the Universum Student Survey | US Edition
2014 | US | Students | Natural Science
METHODOLOGY
THE QUESTIONNAIRE Created based on 25 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
DATA COLLECTIONConducted via an online survey, distributed via university contacts, the Universum Panel and local partners.
WEIGHTINGIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.
FIELD PERIODOctober 2013 to January 2014
296 Educational institutions
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• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Natural Science.
Groups in this report
2014 | US | Students | Natural Science
Global
8,745
Your university
US
The comparisons in this report are based on: Natural Science
Participating students from your university. Throughout the report, this group is referred to as ”Michigan Technological University”.
Participating students from 296 educational institutions in US. Throughout the report, this group is referred to as “All universities”.
Students participate annually in Universum’s global career research. ~600,000
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Table of contents
2014 | US | Students | Natural Science
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
9
27%
Students’ profile and summary of preferences
2014 | US | Students | Natural Science
Average age (years):
20.2
73%
Top 3 most used communication channels:
• News websites advertisements• Social networks/communities• Employer websites
Top 3 industries:• Health Care Services• Pharmaceuticals and Biotechnology• Educational and Scientific Institutions
Top 5 most attractive attributes:• Respect for its people (People & Culture)• Professional training and development (Job Characteristics)• A friendly work environment (People & Culture)• Secure employment (Job Characteristics)• Recognizing performance (meritocracy) (People & Culture)
Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am
serving a greater good
Top 3 career profiles:• Leader• Entrepreneur• Careerist
Average expected annual salary:
Average reported GPA3.3
Michigan Technological University
Year of graduation:
42,500 USD
27%20%30%23%
SeniorJuniorSophomoreFreshman
10
25%
Students’ profile and summary of preferences
2014 | US | Students | Natural Science
Average age (years):
21.2
75%
Top 3 most used communication channels:
• Employer websites• Social networks/communities• Career fairs
Top 3 industries:• Health Care Services• Pharmaceuticals and Biotechnology• Educational and Scientific Institutions
Top 5 most attractive attributes:• Respect for its people (People & Culture)• Secure employment (Job Characteristics)• Ethical standards (Employer Reputation & Image)• A friendly work environment (People & Culture)• Professional training and development (Job Characteristics)
58,411 USD
Top 3 career goals:• To be dedicated to a cause or to feel that I am
serving a greater good• To have work/life balance• To be secure or stable in my job
Top 3 career profiles:• Leader• Idealist• Harmonizer
Average expected annual salary:
3.5
All universities
Year of graduation:
Average reported GPA
25%31%38%
6%
SeniorJuniorSophomoreFreshman
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• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Natural Science Michigan Technological University | Natural Science
2014 | US | Students | Natural Science
1. Mayo Clinic (20.00%)
2. Centers for Disease Control (16.67%)
2. Google (16.67%)
4. Abbott (13.33%)
4. DOW Chemical (13.33%)
4. Peace Corps (13.33%)
7. Johnson & Johnson (10.00%)
7. NASA (10.00%)
9. AbbVie (6.67%)
9. BASF (6.67%)
1. National Institutes of Health (21.46%)
2. Mayo Clinic (20.06%)
3. Centers for Disease Control (19.47%)
4. American Cancer Society (16.01%)
5. Environmental Protection Agency (EPA) (11.10%)
6. Google (9.73%)
7. Peace Corps (9.29%)
8. Walt Disney Company (9.19%)
9. NASA (9.12%)
10. FBI (6.86%)
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• This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.
Summary of your University Brand Perception
2014 | US | Students | Natural Science
Percentage of students who would choose to study at their current university if they could make the choice again:
Average university recommendation score:
TOP OF MIND ASSOCIATIONS
All universities
8.28.2
All universities
56%50%
Michigan Technological
University
Michigan Technological
University
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Table of contents
2014 | US | Students | Natural Science
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in comparison to the total student population surveyed in US. The information and insights in the report will help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate their unique strengths to employers in a quick and efficient way.
2014 | US | Students | Natural Science
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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.
Career goals
2014 | US | Students | Natural Science
Michigan Technological University
First choice
Second choice
Third choice
23%
36%
36%
5%
0%
0%
0%
0%
0%
41%
23%
14%
9%
0%
5%
0%
9%
0%
23%
23%
18%
14%
9%
5%
9%
0%
0%
86%
82%
68%
27%
9%
9%
9%
9%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feelthat I am serving a greater good
To be competitively or intellectually challenged
To be a leader or manager of people
To be a technical or functional expert
To be autonomous or independent
To have an international career
To be entrepreneurial or creative/innovative
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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.
Career goals
2014 | US | Students | Natural Science
All universities
First choice
Second choice
Third choice
38%
21%
19%
10%
3%
2%
3%
2%
2%
19%
25%
21%
15%
6%
4%
3%
3%
3%
18%
23%
19%
14%
7%
5%
5%
5%
4%
74%
69%
59%
39%
16%
12%
12%
10%
9%
To be dedicated to a cause or to feelthat I am serving a greater good
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be autonomous or independent
To have an international career
To be a technical or functional expert
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All universities
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • The graph shows career goals chosen as first, second or third choice in 2014.
• The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend.
Career goals across time
2014 | US | Students | Natural Science
1
2
3
4
5
6
7
8
9
2011 2012 2013 2014
To be dedicated to a cause or to feel that I am servinga greater good
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be autonomous or independent
To have an international career
To be a technical or functional expert
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• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (1-10)
2014 | US | Students | Natural Science
36%
32%
23%
14%
14%
9%
9%
9%
5%
5%
61%
25%
20%
10%
12%
2%
4%
13%
4%
8%
Health Care Services
Pharmaceuticals and Biotechnology
Educational and Scientific Institutions
Chemicals
Public Sector and Governmental Agencies
Forestry, Pulp and Paper
Management and Strategy Consulting
Non-Governmental Organizations(NGOs)/Non-Profit Organizations (NPOs)
Aerospace and Defense
EnergyMichigan Technological University
All universities
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• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (11-20)
2014 | US | Students | Natural Science
5%
5%
5%
8%
3%
1%
1%
1%
3%
1%
1%
3%
3%
Health Care Equipment
Media and Advertising
Telecommunication and Networks
Auditing and Accounting
Automobiles and Parts
Banks
Construction
Consumer Electronics and HouseholdAppliances
Consumer Goods
Engineering and ManufacturingMichigan Technological University
All universities
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• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
Expected annual salary
2014 | US | Students | Natural Science
42,500 USD
Michigan Technological
University
58,411 USDAll universities
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• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap
2014 | US | Students | Natural Science
54,645 USD
61,346 USD
Female
Male
All universities
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All universities
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap across time
2014 | US | Students | Natural Science
This chart illustrate female expected salary
as a share of male expected
salary.
Female/Male salary ratio
89%
94%95%
90%
2014201320122011
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• To which of the following types of student organizations do you belong? Select all that apply.• To which specific organizations do you belong?
• Please speak to your account manager for further information about the specific organizations most popular among your students.
Most popular types of student organizations
2014 | US | Students | Natural Science
50%
38%
31%
21%
17%
59%
25%
50%
16%
9%
Academic or professional clubs and societies
Recreational activities and hobbies
Volunteer work and community service
Fraternity/sorority and similar socialorganizations
Creative arts or performing artsMichigan Technological University
All universities
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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
The Universum Drivers of Employer Attractiveness
2014 | US | Students | Natural Science
The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
The attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for diversity• Respect for its people• Support for gender equality
PEOPLE & CULTURE
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All universitiesMichigan Technological University
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
Relative importance of each driver
2014 | US | Students | Natural Science
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
20% 29%
29%
22%
22%28%
26%
25%
26
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Driver attractiveness across time
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
2014 | US | Students | Natural Science
15
20
25
30
35
2011 2012 2013 2014
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Employer Reputation & Image | Attractive attributes
2014 | US | Students | Natural Science
45%
41%
27%
27%
23%
23%
23%
18%
9%
5%
56%
45%
22%
28%
27%
13%
27%
30%
12%
19%
Ethical standards
Innovation
Attractive/exciting products andservices
Environmental sustainability
Inspiring management
Market success
Prestige
Financial strength
Fast-growing/entrepreneurial
Corporate Social ResponsibilityMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
Job Characteristics | Attractive attributes
2014 | US | Students | Natural Science
55%
45%
32%
32%
27%
23%
18%
14%
9%
5%
41%
50%
32%
29%
25%
23%
23%
21%
17%
23%
Professional training anddevelopment
Secure employment
Challenging work
Flexible working conditions
Variety of assignments
High level of responsibility
Team-oriented work
Client interaction
Control over my number of workinghours
Opportunities for internationaltravel/relocation
Michigan Technological University
All universities
29
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
People & Culture | Attractive attributes
2014 | US | Students | Natural Science
66%
52%
38%
34%
31%
31%
10%
10%
10%
3%
57%
44%
26%
40%
24%
42%
14%
17%
14%
12%
Respect for its people
A friendly work environment
Recognizing performance(meritocracy)
A creative and dynamic workenvironment
Enabling me to integrate personalinterests in my schedule
Leaders who will support mydevelopment
Recruiting only the best talent
Respect for diversity
Support for gender equality
Interaction with international clientsand colleagues
Michigan Technological University
All universities
30
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Remuneration & Advancement Opportunities | Attractive attributes
2014 | US | Students | Natural Science
54%
46%
29%
29%
25%
21%
21%
17%
17%
45%
43%
35%
27%
34%
26%
34%
14%
14%
6%
Leadership opportunities
Good reference for future career
Clear path for advancement
Competitive benefits
Sponsorship of future education
Competitive base salary
High future earnings
Overtime pay/compensation
Performance-related bonus
Rapid promotionMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
Students’ overall top 10 preferences
2014 | US | Students | Natural Science
All universitiesMichigan Technological University
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
for it 1. Respect for its people ning a 2. Professional training and development
ork e 3. A friendly work environment emp 4. Secure employment
orma 5. Recognizing performance (meritocracy) ce fo 6. Good reference for future career
uppo 7. Leaders who will support my developmentp op 8. Leadership opportunitiesngin 9. Challenging workovat 10. Innovation
for it 1. Respect for its people emp 2. Secure employmentl stan 3. Ethical standards
ork e 4. A friendly work environment ning 5. Professional training and development
uppo 6. Leaders who will support my development amic 7. A creative and dynamic work environment
p op 8. Leadership opportunitiesovat 9. Innovationngin 10. Challenging work
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• The Universum Career Profiles are based on the attributes that students select as most important. More details can be found in the Appendix.
The Universum Career Profiles
2014 | US | Students | Natural Science
LEADER: A student who aims to be inspired and supported by management and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, traveling and working abroad.
IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.
CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.
ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
HARMONIZER: A student who prefers a stable work environment that is characterized by a respectful and balanced management philosophy.
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• Which of these are most important to you? • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.
The Universum Career Profiles
2014 | US | Students | Natural Science
Michigan Technological University
All universities
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Table of contents
2014 | US | Students | Natural Science
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
35
Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer branding efforts towards your students. Understand if the activities they organized have been effective.
Understand which employers your students would like to meet and want to learn more about. Use these insights to bring new employer partners into cooperation with your organization.
2014 | US | Students | Natural Science
36
• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
2014 | US | Students | Natural Science
“Now choose the 5 employers you most want to work for, your 5 Ideal Employers.”
“Have you applied or will you apply to these companies/ organizations?”
“Below is a list of companies and organizations. For which of these employers would you consider working?”
CONSIDERED EMPLOYER RANKING
(as many as applicable)
IDEAL EMPLOYER RANKING
(maximum five employers)
POTENTIAL APPLICANTS’ RANKING
(Yes, I have applied or will apply)
FULL COMPANY LIST (230 employers within each
main field of study)
37
NATURAL SCIENCE
Official Ideal Employer Ranking | US 2014
2014 | US | Students
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
National Institutes of Health 1 21.46% 0 U.S. Department of Energy 16 4.56% 2Mayo Clinic 2 20.06% 0 Maxim Healthcare 17 4.49% -6Centers for Disease Control 3 19.47% 1 Johnson & Johnson 18 4.44% -2American Cancer Society 4 16.01% -1 U.S. Department of State 19 4.34% 1Environmental Protection Agency (EPA) 5 11.10% 4 Pfizer 20 4.24% -3Google 6 9.73% -1 Whole Foods Market 21 3.81% NEW -Peace Corps 7 9.29% 0 Major League Baseball (MLB) 22 3.50% NEW -Walt Disney Company 8 9.19% 0 Ecolab 23 3.41% 3NASA 9 9.12% -3 U.S. Navy 24 3.40% -2FBI 10 6.86% 0 U.S. Air Force 25 3.40% -6United Nations 11 6.63% 3 Genentech 26 3.37% 1Apple 12 6.03% 0 U.S. Army 27 3.32% -6Atlantic Health System 13 5.95% NEW - U.S. Department of Veteran Affairs 28 2.97% 10Nike 14 5.80% -1 Microsoft 29 2.94% -6Teach for America 15 4.90% 0 PetSmart 30 2.90% -6
Trend Trend
38
The Universum Recruitment Funnel
2014 | US | Students | Natural Science
WOULD THEY CONSIDER WORKING FOR YOU?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
DO STUDENTS KNOW WHO YOU ARE?
ARE YOU THEIR IDEAL EMPLOYER?
Awareness
Consideration
Desire
Application
39
Michigan Technological University | Natural Science
• Below is a list of companies and organizations. For which of these employers would you consider working?
Considered Employer Ranking | Top 30
2014 | US | Students | Natural Science
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
DOW Chemical 1 27.03% 1 L’Oréal Group 14 10.81% 12FBI 2 24.32% 9 Microsoft 14 10.81% 10Mayo Clinic 2 24.32% -1 NASA 14 10.81% -10Centers for Disease Control 4 21.62% 1 National Security Agency (NSA) 14 10.81% 24Environmental Protection Agency (EPA) 4 21.62% -1 Procter & Gamble (P&G) 14 10.81% 46Johnson & Johnson 4 21.62% 15 The Hershey Company 14 10.81% 5Google 7 16.22% 4 American Cancer Society 22 8.11% -16Abbott 8 13.51% 65 Boeing 22 8.11% 38Boehringer Ingelheim 8 13.51% 47 Colgate-Palmolive Company 22 8.11% 16National Institutes of Health 8 13.51% 5 D.O.D. 22 8.11% -7Peace Corps 8 13.51% -1 Ecolab 22 8.11% 2Pfizer 8 13.51% 11 Ford Motor Company 22 8.11% 8Walt Disney Company 8 13.51% 5 General Motors 22 8.11% 123M 14 10.81% -5 Kimberly Clark 22 8.11% 8Bayer 14 10.81% 24 Marathon Oil 22 8.11% 51
Trend Trend
40
Michigan Technological University | Natural Science
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Ideal Employer Ranking | Top 20
2014 | US | Students | Natural Science
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
Mayo Clinic 1 20.00% 0 Bayer 9 6.67% 38Centers for Disease Control 2 16.67% 0 Environmental Protection Agency (EPA) 9 6.67% -7Google 2 16.67% 7 FBI 9 6.67% 0Abbott 4 13.33% 30 General Motors 9 6.67% 38DOW Chemical 4 13.33% -2 GSK (GlaxoSmithKline) 9 6.67% 25Peace Corps 4 13.33% 2 IBM 9 6.67% 38Johnson & Johnson 7 10.00% 19 Microsoft 9 6.67% 9NASA 7 10.00% -2 National Institutes of Health 9 6.67% 0AbbVie 9 6.67% NEW - Pfizer 9 6.67% 4BASF 9 6.67% 38 REI 9 6.67% 4
Trend Trend
41
Michigan Technological University | Natural Science
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.• Have you applied or will you apply to these companies/organizations?
Potential Applicant Ranking | Top 10
2014 | US | Students | Natural Science
Employer Rank 2014
Percent 2014
DOW Chemical 1 13.79% 0Abbott 2 10.34% NEW -Peace Corps 2 10.34% 0AbbVie 4 6.90% NEW -BASF 4 6.90% 9Centers for Disease Control 6 3.45% -1Electronic Arts 6 3.45% NEW -Google 6 3.45% NEW -GSK (GlaxoSmithKline) 6 3.45% 7Mayo Clinic 6 3.45% -4
Trend
42
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
Michigan Technological University
All universities
2014 | US | Students | Natural Science
Employer Reputation & Image | Associations with Ideal Employers
43
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
Job Characteristics | Associations with Ideal Employers
2014 | US | Students | Natural Science
Michigan Technological University
All universities
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
44
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
People & Culture | Associations with Ideal Employers
2014 | US | Students | Natural Science
Michigan Technological University
All universities
45
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
Remuneration & Advancement Opportunities | Associations with Ideal Employers
2014 | US | Students | Natural Science
Michigan Technological University
All universities
46
• Please write the first word that comes to mind when you think of these employers. • These are answers written in by students who chose each company as an Ideal Employer.
• Spelling mistakes might occur.• The size of the words are adapted for each chart.
Top of mind associations with Ideal Employers
2014 | US | Students | Natural Science
Michigan Technological University
All universities
47
The Universum communication channels framework
2014 | US | Students | Natural Science
• Career guidance websites• Employer websites• Job boards• Live webinars with employers• Mobile apps• News websites advertisements• Professional networks/communities• Social networks/communities• Targeted emails
• Advertisements in business magazines• Advertisements in lifestyle magazines & other
periodicals• Career guides/books• Career magazines for students• News print media advertisements• Recruitment brochures• University press & student organization
publications
• Direct mailings• Outdoor/billboard advertisements• Radio advertisements• TV advertisements
• Career fairs• Employer presentations on campus• Employer-sponsored events• Informational interviews• Lectures/case studies as part of curriculum• Skills sessions organized by employers• Student conferences
OTHER CHANNELSIN-PERSON
DIGITALPRINT
48
• Through which channels have you learned about these employers?
Students most used communication channels
2014 | US | Students | Natural Science
46%
46%
44%
29%
24%
22%
20%
20%
17%
17%
17%
15%
15%
15%
15%
20%
29%
47%
26%
19%
11%
8%
16%
27%
17%
13%
14%
13%
20%
24%
News websites advertisements
Social networks/communities
Employer websites
TV advertisements
Career guidance websites
Advertisements in business magazines
Mobile apps
University press & student organizationpublications
Career fairs
Job boards
Recruitment brochures
Advertisements in lifestyle magazines & otherperiodicals
Employer presentations on campus
News print media advertisements
Professional networks/communitiesMichigan Technological University
All universities
49
Table of contents
2014 | US | Students | Natural Science
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
50
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again. The information and insights in the report will help you to:
2014 | US | Students | Natural Science
Monitor the effectiveness of your communication and activities in building a strong university brand.
Find out how likely your students are to recommend your university to friends and family members.
51
• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.
Why did your students choose your University? (1/2)
2014 | US | Students | Natural Science
58%
33%
25%
25%
17%
17%
17%
8%
8%
8%
34%
9%
22%
42%
16%
20%
15%
11%
7%
23%
University rankings
Alumni of the university
Parents
Tuition fees
Friends
Students of the university
University's website
Career & university fairs
Information event at the school I was attending
Information event at university (e.g. open campus day)Michigan Technological University
All universities
52
• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.
Why did your students choose your University? (2/2)
2014 | US | Students | Natural Science
8%
8%
8%
17%
2%
8%
13%
2%
4%
2%
2%
4%
2%
20%
Offered the option of paid work placement
Printed promotional material, including catalogues andbrochures
Teachers or career guidance counselors at the school Iwas attending
Advertising in print media
Media coverage, including articles in newspapers andmagazines
Online advertising
Online social networks/communities (e.g. Facebook)
University directories/guides
Videos produced by the university
OtherMichigan Technological University
All universities
53
• How satisfied are you with your current educational institution?
How satisfied are your students with Michigan Technological University?
is the average score among your
students
is the average score for all universities
2014 | US | Students | Natural Science
7.8 8.0
Michigan Technological University
All universitiesExtremely satisfied
Not at all satisfied
23%21%
24%
15%
7%5%
2%2%1%1%
17%
8%
33%33%
8%
10987654321
54
All universitiesMichigan Technological University
• If you could begin your studies again at any educational institution, would you choose your current college or university?
If your students could begin their studies again, would they choose Michigan Technological University?
2014 | US | Students | Natural Science
Yes, definitely No, not at allMaybe Yes, definitely No, not at allMaybe
50%42%
8%
56%34%
10%
55
• Which other college or university would you consider instead?
If students could begin their studies again, they would choose…
2014 | US | Students | Natural Science
50%
50%
0%
56%
43%
1%
Current college or university
Another University
Foreign University
Michigan Technological University
All universities
56
• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”
If students could begin their studies again | Preferred universities
2014 | US | Students | Natural Science
50%would choose another university. The most
preferred are presented in the table.
50%of your students would
choose Michigan Technological Universityif they made the choice
again.
Michigan Technological University
University Rank Percent
Michigan State University 1 50%University of Wisconsin - Madison 2 17%Washington State University 2 17%
57
• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”
If students could begin their studies again | Preferred universities
2014 | US | Students | Natural Science
44%would choose another university. The most
preferred are presented in the table.
56%of the students would choose their current
university if they made the choice again.
All universities
University Rank Percent
Harvard University 1 4%Johns Hopkins University 2 3%University of California - Los Angeles 3 3%University of Texas - Austin 4 3%Stanford University 5 3%New York University 6 3%University of California - Berkeley 7 2%Cornell University 8 2%University of Michigan - Ann Arbor 9 2%Ohio State University 10 2%
58
• If you could begin your studies again at any educational institution, would you choose your current college or university? • The chart presents the universities with the highest share of their students answering that they would choose them again, if they were to begin their studies again.
• Only universities with at least 30 respondents are presented in the table.
Universities with the largest share of loyal students
2014 | US | Students | Natural Science
By loyal students we mean students who
would definitelychoose their current education institution, if they could begin their studies again.
66%
63%
58%
57%
55%
55%
54%
53%
50%
50%
Purdue University
University of Illinois - Urbana-Champaign
University of Michigan - Ann Arbor
Texas Tech University
University of Maryland - College Park
University of Wisconsin - Madison
Louisiana State University
Northeastern University
University of Delaware
University of Tennessee
59
• What is the first word that comes to mind when you think of your current educational institution? • These are answers written in by students. • Spelling mistakes might occur.
Top of mind associations with Michigan Technological University
2014 | US | Students | Natural Science
YOUR STUDENTS
60
• How likely is it that you would recommend your educational institution to friends or family?
Would your students recommend Michigan Technological University to a friend or family member?
is the average score among your
students
is the average score for all universities
2014 | US | Students | Natural Science
8.2 8.2
Extremely likely
Not at allMichigan Technological University
All universities
39%
15%17%
12%
5%6%
2%1%2%2%
27%
36%
9%
18%
9%
10987654231
61
• Which of these career services have you used at your educational institution? Please select as many as applicable.• Which of these are most important to you? Please select a maximum of three alternatives.
Evaluation of career services offered by Michigan Technological University
2014 | US | Students | Natural Science
62
• How would you rate the career services offered at your educational institution?
Rating of career services
is the average score among your
students
is the average score for all universities
2014 | US | Students | Natural Science
7.1 7.2
Poor ExcellentMichigan Technological University
All universities
14%12%
24%
20%
12%
9%
5%3%
1%1%
7%
27%
20%20%
13%13%
10987654321
63
• Are you aware of/do you use the following career related services offered by your university?
Are students aware of all career services you provide?
2014 | US | Students | Natural Science
Aware and using Unaware, but would useAware, but not using Unaware and wouldn’t use
22%
53%
29%
39%
22%
33%
22%
28%
56%
47%
53%
50%
61%
39%
56%
50%
22%
12%
11%
17%
28%
22%
22%
6%
Career advice by professors and lecturers
Career fairs at university
Career guidance material (e.g. brochures, guidance website, newsletter)
Company workshops/presentations organized by the university
Job application preparation/training
Online vacancy search/job board with external offers
Services offered by the departmental/faculty career service
Services offered by the university's central career service
64
Table of contents
2014 | US | Students | Natural Science
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
65
• Which educational institution do you attend?
Educational institutions (1/16)
2014 | US | Students | Natural Science
University Total University Total
Ohio State University 1.3% University of California - Berkeley 0.9%Texas A&M University 1.2% Arizona State University 0.9%University of Florida 1.2% University of South Florida 0.9%University of Central Florida 1.1% University of Illinois - Urbana-Champaign 0.9%Michigan State University 1.1% University of Minnesota - Twin Cities 0.9%Pennsylvania State University 1.0% Purdue University 0.9%University of Wisconsin - Madison 1.0% University of Arizona 0.9%SUNY Stony Brook 1.0% Rutgers University - New Brunswick 0.8%University of Washington - Seattle 0.9% Indiana University 0.8%
66
• Which educational institution do you attend?
Educational institutions (2/16)
2014 | US | Students | Natural Science
University Total University Total
University of California - Los Angeles 0.8% University of Colorado - Boulder 0.6%University of Cincinnati 0.8% University of Michigan - Ann Arbor 0.6%University of Missouri - Columbia 0.7% University of Maryland - College Park 0.6%University of Massachusetts - Amherst 0.7% University of North Carolina - Chapel Hill 0.6%Brigham Young University 0.7% Iowa State University 0.6%Florida International University 0.7% Virginia Tech 0.6%University of Akron 0.7% Kent State University 0.6%University of Georgia 0.6% University of South Alabama 0.6%Virginia Commonwealth University 0.6% North Carolina State University - Raleigh 0.6%
67
• Which educational institution do you attend?
Educational institutions (3/16)
2014 | US | Students | Natural Science
University Total University Total
University of Kentucky 0.6% Oregon State University 0.6%University of Pittsburgh 0.6% James Madison University 0.6%Northern Arizona University 0.6% Clemson University 0.6%Kansas State University 0.6% George Mason University 0.5%University of New Mexico 0.6% University of Alabama 0.5%Northeastern University 0.6% Colorado State University 0.5%Old Dominion University 0.6% Cornell University 0.5%Wayne State University 0.6% University of Houston 0.5%California Polytechnic State University - San Luis Obispo 0.6% Florida Atlantic University 0.5%
68
• Which educational institution do you attend?
Educational institutions (4/16)
2014 | US | Students | Natural Science
University Total University Total
California State University - Long Beach 0.5% University of South Carolina - Columbia 0.5%Louisiana State University 0.5% University of Connecticut 0.5%University of California - Santa Cruz 0.5% University of Vermont 0.5%Temple University 0.5% University of Arkansas - Fayetteville 0.5%Drexel University 0.5% University of Puerto Rico 0.5%California State University - Fresno 0.5% Boston University 0.5%East Carolina University 0.5% University of Nebraska - Lincoln 0.5%Texas Pan American University 0.5% Auburn University 0.5%University of Kansas 0.5% Florida State University 0.5%
69
• Which educational institution do you attend?
Educational institutions (5/16)
2014 | US | Students | Natural Science
University Total University Total
University of Texas - El Paso 0.5% Texas Woman's University 0.4%University of Texas - Austin 0.5% University of Tennessee 0.4%CUNY Hunter College 0.5% New York University 0.4%University of Illinois - Chicago 0.5% Boise State University 0.4%University of Texas - San Antonio 0.5% University of California - Davis 0.4%California State University - Fullerton 0.5% Utah State University 0.4%Oklahoma State University 0.4% San Diego State University 0.4%University of California - Riverside 0.4% Texas Tech University 0.4%University of Delaware 0.4% Towson University 0.4%
70
• Which educational institution do you attend?
Educational institutions (6/16)
2014 | US | Students | Natural Science
University Total University Total
University of California - Santa Barbara 0.4% North Dakota State University 0.4%University of Rhode Island 0.4% Washington State University 0.4%Baylor University 0.4% Illinois State University 0.4%Kennesaw State University 0.4% University of Miami 0.4%University of Iowa 0.4% University of Virginia 0.4%Harvard University 0.4% Texas State University - San Marcos 0.4%Georgia State University 0.4% University of Wyoming 0.4%University of North Florida 0.4% University of Oregon 0.4%Middle Tennessee State University 0.4% University of North Carolina - Charlotte 0.4%
71
• Which educational institution do you attend?
Educational institutions (7/16)
2014 | US | Students | Natural Science
University Total University Total
New Mexico State University 0.4% University of Maryland - Baltimore County 0.3%Loyola University - Chicago 0.4% Ball State University 0.3%California State University - Northridge 0.4% Western Washington University 0.3%Arkansas State University 0.4% Central Michigan University 0.3%University of California - San Diego 0.4% CUNY New York City College of Technology 0.3%University of Texas - Arlington 0.4% University of Wisconsin - Milwaukee 0.3%University of Pennsylvania 0.4% University of Maine 0.3%SUNY Binghamton 0.3% University of Mississippi 0.3%Johns Hopkins University 0.3% Mississippi State University 0.3%
72
• Which educational institution do you attend?
Educational institutions (8/16)
2014 | US | Students | Natural Science
University Total University Total
University of Massachusetts-Lowell 0.3% University of Louisville 0.3%Marshall University 0.3% University of Hawaii 0.3%Stanford University 0.3% Creighton University 0.3%University of Alaska - Fairbanks 0.3% Miami University of Ohio 0.3%University of Northern Colorado 0.3% Murray State University 0.3%Northern Kentucky University 0.3% University of Southern California 0.3%CUNY Brooklyn College 0.3% Georgetown University 0.3%Emory University 0.3% SUNY Albany 0.3%Bowling Green State University 0.3% University of Oklahoma 0.3%
73
• Which educational institution do you attend?
Educational institutions (9/16)
2014 | US | Students | Natural Science
University Total University Total
Columbus State University 0.3% Southern Illinois University 0.2%Prairie View A&M University 0.2% Texas Southern University 0.2%Appalachian State University 0.2% University of California - Irvine 0.2%Rutgers University - Newark 0.2% University of Idaho 0.2%Indiana State University 0.2% University of North Texas 0.2%Indiana University of Pennsylvania 0.2% University of Ohio 0.2%California Polytechnic State University - Pomona 0.2% University of Southern Indiana 0.2%Eastern Michigan University 0.2% University of Toledo 0.2%Saginaw Valley State University 0.2% West Virginia University 0.2%
74
• Which educational institution do you attend?
Educational institutions (10/16)
2014 | US | Students | Natural Science
University Total University Total
Western Kentucky University 0.2% CUNY Medgar Evers College 0.2%Youngstown State University 0.2% Montclair State University 0.2%Syracuse University 0.2% College of Charleston 0.2%Columbia University 0.2% Texas Christian University 0.2%Tennessee State University 0.2% Villanova University 0.2%University of Northern Iowa 0.2% Boston College 0.2%La Salle University 0.2% Regis University 0.2%CUNY Queens College 0.2% Rochester Institute of Technology 0.2%CUNY College of Staten Island 0.2% University of Colorado - Denver 0.2%
75
• Which educational institution do you attend?
Educational institutions (11/16)
2014 | US | Students | Natural Science
University Total University Total
University of Missouri-St. Louis 0.2% Seton Hall University 0.2%University of Nevada - Las Vegas 0.2% George Washington University 0.2%University of Rochester 0.2% University of Chicago 0.2%Tulane University 0.2% Case Western Reserve University 0.2%Northwestern University 0.2% Brown University 0.2%Georgia Institute of Technology 0.2% California State University - Chico 0.2%Truman State University 0.2% California State University - Dominguez Hills 0.2%Washington University in St. Louis 0.2% Northern Illinois University 0.2%Ramapo College 0.2% Radford University 0.2%
76
• Which educational institution do you attend?
Educational institutions (12/16)
2014 | US | Students | Natural Science
University Total University Total
Southeastern Louisiana University 0.2% Hampton University 0.1%St. Louis University 0.2% Howard University 0.1%Wichita State University 0.2% California State University - San Marcos 0.1%Wright State University 0.2% Yale University 0.1%University of San Francisco 0.2% Princeton University 0.1%University of Michigan - Dearborn 0.2% Carnegie Mellon University 0.1%Morgan State University 0.2% University of Dayton 0.1%Rhode Island College 0.2% Bradley University 0.1%Massachusetts Institute of Technology 0.1% Florida A&M University 0.1%
77
• Which educational institution do you attend?
Educational institutions (13/16)
2014 | US | Students | Natural Science
University Total University Total
Georgia Southern University 0.1% Michigan Technological University 0.1%Idaho State University 0.1% Rice University 0.1%South Dakota State University 0.1% Loyola Marymount University 0.1%University of West Georgia 0.1% College of William and Mary 0.1%Fairfield University 0.1% Tuskegee University 0.1%Rutgers University - Camden 0.1% Eastern Illinois University 0.1%University of New Orleans 0.1% Providence College 0.1%Western Connecticut State University 0.1% Rensselaer Polytechnic Institute 0.1%Dartmouth College 0.1% Brandeis University 0.1%
78
• Which educational institution do you attend?
Educational institutions (14/16)
2014 | US | Students | Natural Science
University Total University Total
DePaul University 0.1% University of Mary Washington 0.1%Worcester Polytechnic Institute 0.1% University of Massachusetts-Dartmouth 0.1%Alabama A&M University 0.1% University of New Hampshire 0.1%Duke University 0.1% University of Texas - Dallas 0.1%Missouri State University 0.1% University of Utah 0.1%Portland State University 0.1% University of Wisconsin - Whitewater 0.1%Southern University and A&M College 0.1% Wake Forest University 0.1%Southern Utah University 0.1% Keene State College 0.1%St. Joseph's University 0.1% University of Denver 0.1%
79
• Which educational institution do you attend?
Educational institutions (15/16)
2014 | US | Students | Natural Science
University Total University Total
Bucknell University 0.1% Missouri University of Science and Technology 0.1%Southern Methodist University 0.1% Lehigh University 0.1%Robert Morris University 0.1% University of Evansville 0.1%Bowdoin College 0.1% Lafayette College 0.1%SUNY Buffalo 0.1% California Institute of Technology 0.1%Santa Clara University 0.1% Morehouse College 0.1%University of San Diego 0.1% Trinity University 0.0%New Jersey Institute of Technology 0.1% American University 0.0%University of Richmond 0.1% Barnard College 0.0%
80
• Which educational institution do you attend?
Educational institutions (16/16)
2014 | US | Students | Natural Science
University Total University Total
Bryn Mawr College 0.0% University of Central Missouri 0.0%Albion College 0.0% University of Louisiana at Lafayette 0.0%Alcorn State University 0.0% University of Notre Dame 0.0%Butler University 0.0% Western Michigan University 0.0%California State University - Sacramento 0.0% Chapman University 0.0%Colorado School of Mines 0.0% Fairleigh Dickinson University 0.0%CUNY City College 0.0% Bryant University 0.0%Fort Hays State University 0.0% Embry-Riddle Aeronautical University - Daytona Beach 0.0%Lamar University 0.0% Mills College 0.0%New York Institute of Technology 0.0% Rose-Hulman Institute of Technology 0.0%Oakland University 0.0% CUNY Baruch College 0.0%San Jose State University 0.0% Kettering University 0.0%St. Cloud State University 0.0% Other 6.2%Tufts University 0.0%
81
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Natural Science
NATURAL SCIENCE (1/3)
Area of studyMichigan
Technological University
All universities
Chemistry and Biochemistry 27% 12%Biology 18% 28%Wildlife Ecology 18% 2%Forestry 9% 0%Health Sciences 9% 9%Pre-Medical Studies 9% 14%Psychology 9% 11%Ecology 7% 2%Environmental Studies / Environmental Science 7% 6%Mathematics & Statistics 7% 6%Pharmacy 5% 2%Physics 5% 3%Exercise Science 2% 4%
82
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Natural Science
NATURAL SCIENCE (2/3)
Area of studyMichigan
Technological University
All universities
Kinesiology 2% 4%Marine Science 2% 2%Microbiology 2% 4%Physical Therapy 2% 4%Agriculture 0% 2%Animal Sciences 0% 3%Astronomy 0% 1%Atmospheric Studies 0% 0%Aviation 0% 0%Biotechnology 0% 1%Dietetics / Nutrition 0% 3%Food Science 0% 2%Forensic Sciences 0% 1%
83
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Natural Science
NATURAL SCIENCE (3/3)
Area of studyMichigan
Technological University
All universities
Geography 0% 1%Geology 0% 2%Geoscience 0% 1%Human Ecology 0% 0%Neuroscience 0% 5%Nursing 0% 12%Occupational Science 0% 1%Public Health 0% 4%Sports Management 0% 0%Undeclared 0% 0%Veterinary Science 0% 2%Zoology 0% 2%Other Natural Sciences 11% 5%
84
The Universum Career Profiles (1/2)
2014 | US | Students | Natural Science
HARMONIZER• Respect for its people (2)• Enabling me to integrate personal
interests in my schedule (3)• Team-oriented work (1)
• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.
CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)
• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)
ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work
environment (3)• Challenging work (1)
• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)
6 out of 11 points
7 out of 15 points
12 out of 21 points
85
The Universum Career Profiles (2/2)
2014 | US | Students | Natural Science
INTERNATIONALIST• Opportunities for international
travel/relocation (3)• Interaction with international clients and
colleagues (3)
HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)
• Competitive benefits (1)• Client interaction (1)• Financial strength (1)
IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)
• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)
6 out of 14 points
6 out of 6 points
6 out of 11 points
LEADER• Leadership opportunities (3)• Leaders who will support my
development (3)
• High level of responsibility (2)• Inspiring management (2)
5 out of 10 points
86
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