Universities UK: Embedding Digital

Post on 09-Jul-2015

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Presentation from the recent Universities UK conference: Using digital innovation to enhance university marketing and communication http://www.universitiesuk.ac.uk/events/Documents/DigitalMediaHE_brochure.pdf

Transcript of Universities UK: Embedding Digital

EMBEDDING DIGITALIN YOURCOMMUNICATIONS

WWW.TEAMTWOBEES.COM

JENNIFER BEGG

@JenniferDBegg

Mindset: Internal Buy in

Why should I?What are thebenefits?I don't have time

Mindset

EVERYTHINGIS A CONTENTOPPORTUNITY

Goals

&

Indicators

Target

Audience

-

Social

Platform

Content

Creation &

Planning

measure

&

Improve

Goals

&

Indicators

Target

Audience

-

Social

Platform

Content

Creation &

Planning

measure

&

Improve

EMBEDDING DIGITALIN YOURCOMMUNICATIONS

WWW.TEAMTWOBEES.COM

JENNIFER BEGG

@JenniferDBegg