mindframecampaign.org

www.kylelacy.com@kyleplacy

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73,000People who have an interest

in the United Methodist Church

7.6%of all donations in 2010

were given onlinesource: Blackbaud Giving Index 2010

1 BillionTweets Sent a Week

source: Twitter.com

182%increase in mobile users

using Twittersource: Twitter.com

101MLinkedIn Members

source: LinkedIn.com

$29.5 Bnwill be spent on mobile

apps in 2013source: Gartner 2010

6.5 TrillionSMS messages sent

in 2010source: Informa telecoms and media

However...there is a problem

with statisticsand trends

We focus everything on brand awareness

from benches and billboards to direct mail and event

marketing

We forget that the shift is to the individual

It is about WHO instead of how many

Activity

Stories give us context and context helps us

understand things

Stories inspire more people to action

Being Passionate• What are your goals?• How do you want to change the world?• What makes you tick?

Being Relevant

• What makes you different?• What are you good at?• What do you see trending in your world?

Being Networked• Attend events• Give back to the community• Build a circle of trust

Being Consistent

• Create valuable content• Never stray from You• Always be hustling

Being Socially Relevant

Networking

CommunityDistribution

ContentVideoDistribution

1. PersonalDevelopment

2.StartWriting

tumblr.comwordpress.com

3. Listening

Google.com/alerts

4. Building YourNetwork

CurrentContacts

Networking

5. BrandAwareness

6. Support theInfluencers

What does it mean to be an

influencer?

Lunch

3 Types of Social Currency

• Organizational• Donor / Member• The Changed

Activity

The Enhancement of Social Currency:

Social Commerce

Starting to Capture• Current Donor or Member Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution

Capturing is about engagement with

people

Educate people on what you offer, how

and why

How do you change the world?

Compel to opt-in and JOIN the community of

people who support the brand.

Ask individuals to give via mail, email,

Facebook, Twitter, and text messaging

They first need to be involved in the process

in order to deliver the right messaging, technology, and

product

How do you define a transaction?

What is true engagement?

Allow new and past donors to share their experience working with your company

Make it easy to share.

Always.

9 Things To Start Doing, Now.

Evaluation

• Weekly reporting• Share accountability

Data should not only be used to report...

but to inform.

Analyze Engagement

• Last year, actual• This year, projected• What will close the gap?

Social Currency & Commerce

• What works, not what’s been done• Quantify results, not hope

Collaborate

• REAL partnerships• Leverage resources

Plan

• Technology is not the strategy• Don’t hire a consultant• Get ahead of the curve

Integrate

• Communication• Media• Message

Innovate Slowly

• Perfect Basics• Set reasonable expectations

Change Conditions

• Recalibration, not replication• Ask why and plan accordingly

Listen to the Market

• You serve the community not just the need

Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: MindFrameCampaign.org• Email: kyle@mindframecampaign.org• Phone: 1-765-610-5965