Post on 03-Apr-2018
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A PRESENTATION ON
BUSINESS IDEA
(Entrepreneurial development)
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Ideas come from Environment
Basic thing required-
Identifying and Developing Entepreneurial
Potential
Identifying required Competencies..
EDI- Entrepreneurship Development
Institute of INDIA Located at ahmedabad gives standard formats
and requirements.
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Competencies identified by EDI
1. Initiative
3. Persistence
5. Concern on high quality
of work
7. Efficiency orientation
9. Problem-solving
11.Assertiveness
13. Use of influence
strategies
15. Concern for employeewelfare
2. Sees and acts on
Opportunities
4. Knowing
6. Commitment to work
contract
8. Systematic planning
10. Self-Confidence12.Persuasion
14. Monitoring
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BUSINESS IDEA
CHANGE IS ONE OF THE IMPORTANTREASON
Idea can be generated externally or internally.
There are several sources of Idea generation.
Ground thinking is about product/service.
Trainer should help new upcoming
entrepreneur to choose product or service forhis business.
Specific process should be followed
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Source of Idea Generation
SOURCE
INFORMAL FORMAL
PERSONAL
(Family/friends)
OTHERS
(Newspaper/books)
(journals/internet)
EDPs
Trade meets
Banks/Govt agencies
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BUSINESS IDEA GENERATION
PROCESS
Can be done through BRAINSTORMING.
1. Changing needs of people due to constant
change in culture and environment.
2. New usage of Existing Product or service.
3. Identify problem from the product people
face in the given area.
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BRAINSTORMING.
Brainstorming is a group creativity technique
designed to generate a large number ofideas
for the solution of aproblem. In 1953 the
method was popularized by Alex Faickney
Osborn in a book calledApplied Imagination.
http://en.wikipedia.org/wiki/Creativity_techniquehttp://en.wikipedia.org/wiki/Ideashttp://en.wikipedia.org/wiki/Problemhttp://en.wikipedia.org/wiki/Alex_Faickney_Osbornhttp://en.wikipedia.org/wiki/Alex_Faickney_Osbornhttp://en.wikipedia.org/wiki/Alex_Faickney_Osbornhttp://en.wikipedia.org/wiki/Alex_Faickney_Osbornhttp://en.wikipedia.org/wiki/Problemhttp://en.wikipedia.org/wiki/Ideashttp://en.wikipedia.org/wiki/Creativity_technique7/28/2019 UNIT III Business Idea
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Rules for BRAINSTORMING.
1. All Ideas are suggested and Welcome.
2. No critical judgement is required.
3. Quantity, not quality is important.4. Combination and improvement of Ideas is
sought.
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4 STARTING POINTS ARE.
4 POINTS
SKILLS
AVAILABLE RESOURCES
PRODUCT/SERVICES NOT AVAILABLE
INSTITUTIONAL DEMAND
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Evaluation of idea
Establishing as good entrepreneur depends on
choosing perfect IDEA.
Dont persue on one idea. Find 5 to 10 parallel
arrangements.
Entrepreneur should weigh his intrinsic
capabilities in finalising the Idea.
Suggested ideas need to be screened to
determine the perfection.
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SUMMARY.
Business Idea is the base of good
entrepreneurship. One should have
Brainstorming sessions to come up with good
ideas whether being a product or service.
rules should be followed regarding the
Brainstorming ang it should be focused on its
starting points.
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THANK YOU