Unit 1-2 Business Management - Orientation Day

UNIT 1/2 VCE BUSINESS MANAGEMENT

ORIENTATION DAY

Author’s permission required for external use

Unit 1/2 VCE Business Management

• The RULES:

– Always bring your textbook and laptop and smartphone to class

• The RULES:

– Lateness = 3 strikes policy

• E.g. bell 8.45, be here by 8.52 (7 minutes)

• Subject page on intranet…

– Network access for Ruyton students?

• Calendar indicates important dates…

The Course

Course Content

Unit 1 - Small Business

Management

Unit 2 - Communication and

Management

Area of Study 1

Introducing Business

Area of Study 2

Decision-Making and Planning

Area of Study 3

Day-to-Day Operations

Examination

Area of Study 1

Communication

Area of Study 2

Marketing

Area of Study 3

Public Relations

Examination

Course Content

Management

Area of Study 1

Introducing Business

Topics:

• Features of organisations

• Objectives of organisations

• Types of businesses

• Contribution of small business to

the economy

• Internal environment of business

• External environment of business

• Ethics and social responsibility

Course Content

Management

Topics:

• Motivation for starting a small

business

• Developing a business idea and

concept

• Forms of business ownership

• Buying an existing business vs.

starting a new business

• Choosing a location

• Human resource planning

• Financial planning

• Marketing planning

• Legal issues in starting a small

business

Area of Study 2

Decision-Making and Planning

Course Content

Management

Topics:

• Legal considerations during day-

to-day trading

• Contents of the Trade Practices

• Contents of the Consumer Affairs

• Food handling laws

• Contract law

• Negligence lawArea of Study 3

Day-to-Day Operations

Course Content

Topics:

• Objectives of communication

• Communication process

• Methods of communication

• Types of audiences

• Barriers to communication

Management

Area of Study 1

Communication

Course Content

Topics:

• Objectives of marketing

• Market research methods

• Segmentation of markets

• Identifying target markets

• Creating a marketing plan

• The Marketing Mix (4P’s)

• The Product Life Cycle

• Evaluating marketing

Management

Area of Study 2

Marketing

Course Content

Topics:

• Objectives of public relations

• The concept of an organisation’s

public

• Public relations tools and

strategies

• Evaluating public relations

Management

Area of Study 3

Public Relations

Course Content

• Types of assessments used for coursework…

In-class

Business

reports

Business

case studies

Business

presentation

Course Content

• For both Unit 1 and Unit 2, your final mark is determined by…

Coursework, 50%

Exam, 50%

0% 50% 100%

In-Class Test Rules

• Writing time is conducted under the VCAA examination rules…

– No asking questions to the teacher

– No communicating with other students verbally or with body language

In-Class Test Rules

• Mobile phones and devices:

– Any device that is capable of storing, receiving or transmitting information is NOT permitted in the room

– The teacher has the right to confiscate any such device for up to 1 week

• Watches:

– You are NOT permitted to wear watches of any typeduring tests

– Any watch taken into the room must be removedand placed at the top of the table where it can be clearly seen by the teacher

In-Class Test Rules

• Calculators:

– You can only use a scientific calculator on designated tests

• Unit 2: Marketing

– This is a calculator which does NOT have:

• Graphic, symbolic or programming capability

• Extended memory for storing text and/or symbols

In-Class Test Rules

• Conditions of use:

– Calculator must be silent, hand-held and contain its own power source

– You are entirely responsible for ensuring adequate power supply to your calculator

– Any technical fault or battery failure during tests will NOT be taken into consideration by the teacher

– You may NOT borrow a calculator from another student

– The teacher may check your calculator at any point during a SAC

In-Class Test Rules• Stationary allowed:

– The teacher has the right to check your stationary at any time

– Dictionaries are NOT allowed

– You can use pens, pencils, highlighters, erasers, sharpeners and rulers only

– Stationary can NOT be shared with other students during a SAC

In-Class Test Rules

• Stationary allowed:

– Pencil cases can only be brought in if they are transparent

– Correction liquid/tape can NOT be brought into the exam room

In-Class Test Rules

• Invalid excuses for an extension include, but are not limited to:

– Work for other subjects

– Excursions for other subjects

– Sporting commitments (either TGS or non-TGS related)

– Any co-curricular activity

In-Class Test Rules

• Injury or illness will entitle you to an extension only if:

• A medical certificate has been provided by a doctor

• A letter from a parent has been provided explaining your absence

• Approval has been given from the VCE Committee

In-Class Test Rules

• Arriving late:

– You will be allowed to sit a test if you arrive up to 10 minutes after the scheduled start of writing time

– You will NOT be given extra writing time and you must cease writing at the scheduled finish of writing time

– If you arrive after 10 minutes or fail to turn up at all you will not be able to sit the SAC at another time until:

• A medical certificate has been provided by a doctor

• A letter from a parent has been provided explaining your absence

• Approval has been given from the VCE Committee

In-Class Test Rules

• During tests:

– You must only use either:

• Pencil

• Blue pen

• Black pen

In-Class Test Rules

• During tests:

– You must only write in the space provided – anything written elsewhere will NOT be assessed

In-Class Test Rules

• During tests:

– You can NOT leave the exam room once you have received your paper including, but not limited to, reasons such as:

• Bathroom breaks

• Re-filling of drink bottles

• Forgotten calculators and/or stationary

• To see another teacher or student

What is the Question

Asking me?

What is the Question Asking me?

• In Business Management, the type of question asked will determine how you structure your answer…

Term Definition

Compare/

Contrast

Noting the points of similarity and difference.

Define Term A

Define Term B

Similarity between Term A and Term B

Difference between Term A and Term B.

Define State the meaning of a term.

Describe Provide a detailed account of something.

Discuss Examine an issue and state arguments or opinions covering both sides of the

issue.

Strengths vs. weaknesses

Advantages vs. disadvantages

Arguments for vs. arguments against

Pros vs. cons.

What is the Question Asking me?• In Business Management, the type of question asked will determine how you

structure your answer…

Term Definition

Distinguish To recognise or show points of difference.

Define Term A

Define Term B

Difference between Term A and Term B.

Evaluate/

Analyse

Perform a discussion of the topic (see Discuss above) plus:

Provide your opinion; or

Provide a conclusion; or

Provide a recommendation.

Explain To make the meaning of something clear and understandable.

Identify Determine or establish as being a particular thing. To demonstrate the key

characteristics or features.

Justify Provide reasons for your choice or selection.

Outline Provide a brief description of the term or topic.

Recommend To provide a suggested solution and be able to present and state facts, ideas or

feelings appropriate to back-up your recommendation.

Holiday Work

GASP and Public Relations

• What is Public Relations?

• Public relations is the relationships an organisation

establishes with the media and public to create favourable

reports about the business and its products

• Objectives of Public Relations:

– Increase customer base

– Increase demand for products and services

– Increase sales and profits

– Improve the organisation’s image and reputation

– Gain an edge over competitors

– Create goodwill in the community

– Enhance the organisation’s credibility

• A business has a range of public relations tools at its disposal:

– Free publicity

– Community relationships

– Lobbying

– Public information

– Media releases

– Media interviews and press conferences

– Brochures, pamphlets and newsletters

– Open days and tours

– Sponsorship

• Public relations tools…

Free publicity

• Where the business liaises with the media to run a

“story” about itself and its products

• The organisation receives free publicity and doesn’t have

to advertise, e.g.

• Appearance on TV show

• Product launch

• Store opening

• Interview with newspaper

Media Release

• Where business prepares an item of news or information

and distributes it to the media

• The purpose is to inform the media of an announcement so

the media will provide free publicity and favourable press

Sponsorship

• Where a business provides financial support to a team,

organisation or event

• The business usually gets naming, merchandising or

image rights

• The business seeks to associate itself with the team,

organisation or event

• Who is GASP?

– Fashion retailer

– Expensive products

– Targets a “fashion forward” consumer

– Sponsors celebrities such as…

• Public relations disaster…

• Holiday work…

• Please sign the email sheet so you can access the materials…

Holiday Work

• Resources needed for holidays…

Unit 1-2 Business Management - Orientation Day

Education

Transcript of Unit 1-2 Business Management - Orientation Day

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