The Next Big Breakthrough:

UNIQLO Pursues BrazilThe Brazilian Market Offers

Promising Growth Opportunities for

Successful Growth for Fast Retailing Co., Ltd.

Company Snapshot

SPA Model

The UNIQLO Customer

http://uniqlooks.uniqlo.com/

http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_06_n.pdf

BRAZIL: The Next Step

Rio de Janeiro

The Young Brazilian

Free

Liberal

Casual

Color

Style

Trendy

Global CompetitorsA Local Success: OSKLEN

Communicating with Brazil: Launching UNIQLO

1

2

3

Other Promotional Channels

The Encompassing Messages