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100%Open 2013
Welcome to Union SuisseDeux!
May 1, 2023 1Welcome
© 100%Open 2010The Union Suisse October 10, 2013 2
© Catalyx. The material in this document is owned by Catalyx
100%Open 2013David Simoes-Brown
100%Open 2013
Innovating with partners by sharing the risks
and the rewards.
May 1, 2023 5Open Innovation
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100%Open 2013
Insight and Innovation joined at the hip
May 1, 2023 6Catalyx & 100%Open
© Catalyx. The material in this document is owned by Catalyx
We help businesses unlock the innovation potential of crowds, communities and conversation
© Catalyx. The material in this document is owned by Catalyx
Creating customer validated innovation in less than a month.
In partnership with 100% Open and a popup community of 100 consumers, we delivered a 12 month marketing communication plan for the brand. A time saving of 6 months, a cash saving of
$60,000.
SHORTLISTED FOR DISRUPTIVE
INNOVATION AWARD – next
generation market research
100%Open 2013Partnership
100%Open 2013
Lionel BodinAccenture – Development Partnership
October 10, 2013 10Union SuisseCreating Value Together
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Accenture Development Partnerships
August 2011
Union Open Innovation Forum Geneva - October 10th
, 2013
Accenture Development Partnerships : Catalyst for the Convergence
Economy
Copyright © 2013 Accenture All rights reserved.
Accenture Development Partnerships is an hybrid business…
12
Copyright © 2013 Accenture All rights reserved.
Sample project : Improving access of medicines and vaccines leveraging private sector expertise from Coca-Cola
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In the Last Mile Partnership, Accenture Development Partnerships is playing a central role in managing the partnership and executing a wide range of projects on the ground in Africa to improve access to medicines
Funding Partners
The Last Mile Partnership is an ongoing partnership between The Coca-Cola Company (TCCC),
The Gates Foundation, USAID and The Global Fund to look at ways of improving access to
critical medicines and vaccines by leveraging insights from The Coca-Cola Companies supply
chain capabilities.
Country Programmes
Other Stakeholders
Find out more at:www.accenture.com/adp
100%Open 2013October 10, 2013 15Union SuisseCreating Value Together
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Geoff LinsellMoving Brands
Connecting peopleto brands andbrands to people
Moving Brands introduction 16
Stories, systems and people
We focus on articulating the story at the heart of the business and designing customer touchpoints.Tying these two together with rigorous systems is what creates iconic brands for our clients and powerful experiences for people.
Client name – Document title 17
Stories Systems People
We have the capabilities to help businesses innovate, design and transform to thrive in the moving world
Client name – Document title 18
Strategy & transformation
Defining and delivering on tomorrow’s brand, customer experience and digital opportunities fuelled by creativity, innovation and design thinking.
Storytelling & engagement
Defining the purpose of the business. Communicating with, engaging and mobilising stakeholders.
Living IdentityTM
Creating, designing and producing brand identity systems for a moving world context.
Experience design
Defining, designing and producing powerful experiences that connect people to brands, products and businesses.
Digital product & service design
Designing world-class digital products and services that areownable and born out of the brand.
Innovation consulting
Research, ideation and prototyping to create new business opportunities.
We work in partnership with leading global and regional brands and innovative start-ups
Client name – Document title 19
Template note
To embed video in Power point
– Double click media icon to insert
a video. Ensure the video is set
to ‘Click to play.’
– Remember to keep linked file
with PPT when moving files
To create a hyperlink to Vimeo
– PDF the presentation.
– Open in Acrobat, ensure it is cropped correctly.
– Go to Tools > Advanced editing > Link tool
– Use the cursor to click and drag to select the link
area.
– In the dialogue box under ‘Link type’ select
‘Invisible rectangle’ and ensure ‘Highlight style’ is
set to ‘None’
– Click ‘Next’ and enter the Vimeo URL, confirm by
clicking “OK’
Click to play film
Moving Brands introduction 20
100%Open 2013Union SuisseCreating Value Together
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October 10, 2013 21
Barbara JuhaszFeldschlosschen/Carlsberg
Int. business, languages & teaching
Looking for…
Importance of ‘Swissness’
How to successfully imbed an international brand
into Swiss market & psyche?
100%Open 2013
Arny KapshitzerHyetis Sarl
October 10, 2013 26Union SuisseCreating Value Together
To create leading innovative devices and bringing them to customers.
© Copyright KAPSHITZER Arny 2013 all rights reserved Confidential
Mission:
© Copyright KAPSHITZER Arny 2013 all rights reserved Confidential
Smart
Not smart
Computer Watch
CROSSBOW
Today
4000$
130$150$
150$
1200$
450$
3000$ - over 100’000$
495$
© Copyright KAPSHITZER Arny 2013 all rights reserved Confidential
SmartwatchesWorldwide
2012350’000 Smartwatches
2013500’000 Smartwatches
20145 Million Smartwatches
+900%
1% share50’000 CROSSBOW
© Copyright KAPSHITZER Arny 2013 all rights reserved Confidential
Thank you
Let’s Imagine what we can do with
CROSSBOW?
100%Open 2013
Leila Ojjeh & Sanna FowlerEPFL
October 10, 2013 32Union SuisseCreating Value Together
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Ideation platform | 11.03.2013 33
EPFL Ideation PlatformJune2013
EPFL Ideation Platform
Sept 2013
• A leading state-of-the-art academic institution
• A vibrant community of ~31’000 «brains»• 9’300 Students of over 125 nationalities (Bachelor, Masters, PhD)• 3’400 Staff (scientific, administrative & technical) • 320 Faculty• 18’000 Alumni Database
• Recognized for & driven by «Innovation»… • Record VC funding in 2012: 98 Million CHF• 156 start-ups established from 2000 – 2012• Innovation Park with Vice-Presidency for Innovation and Tech Transfer (innogrants, Inspiration grants, TTO,
Alliance etc), Scientific park, La Forge co-working space Back-end innovation
• How could we strengthen further EPFL’s innovation culture & capabilities?• Foster a user-driven innovation approach through up-stream idea generation• Reward creativity and collaborative cross-disciplinary approach to generate disruptive ideas • Build a stronger innovation community & spirit, federating campus and partners
EPFL & Innovation
Using the crowd – open and ‘open’ innovation
Corporate B2B & B2C Social & Development
Academic &
Research
Institutions
???
Why Ideation at EPFL?
• Mindset
• Cross disciplines
• People
• Tools
• …….the next Google
1. Vote/like (brings best ideas to the top)
2. Comment (finetune and develop ideas, create expert groups)
3. Feedback(from challenger and other users, further defining the solution)
Challenge
Ideas
?
How it works
1st Challenge: 14th October 2013 and more to come…
Réinventons ensemble l’intérieur de la voiture du futur !
Good Ideas….so then what?
A research project? Internship? Industrial R&D? Prototype?
Transferrable skills, networking, profile-building
Key Challenges – Best Practice Sharing
• Managing IP
Collaborative vs Competition?
Types of Challenges?
• Which Incentives?
Gamification, visibility, career…
• Interests & Benefits for Partners?
100%Open 2013
Matthias KuhnUniversité de Genève / Unitec TTO
October 10, 2013 41Union SuisseCreating Value Together
Global Entrepreneurship Week
VIP Engagement Global movement
131
countries
7’906
partners
19’649
activities
7’491’695
participants
GEW Geneva - Nov. 18-22, 2013
25
events
28
Local partners
1000
Visitors expected
A rich program open to everybody
Opening
Monday Nov. 18
Into Action !
Thursday Nov. 21
Testimonies
Friday Nov. 22
Design and creativityTuesday Nov. 19
Startup ExhibitionWednesday Nov. 20
Social EntrepreneurshipWednesday Nov. 20
Startup Weekend
Saturday - Sunday Nov. 16-17
www.liberezvosidees.ch
Facebook: «UNIDEE» – Twitter: «UNIDEE_UNIGE»Contact: unidee@unige.ch
WHAT’S IN IT FOR ME ?
Join the sessions
Become a sponsor next year
Discover local innovations
Make contacts with researchers
100%Open 2013
Patrick GenoudObservatoire technologique / State of
Geneva
October 10, 2013 47Union SuisseCreating Value Together
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MobiLabA citizens platform to improve your mobility
Patrick Genoud Observatoire technologique – State of Geneva
www.ot-lab.ch
• Understand people needs in the context of the « Mobilités 2030 » strategy
• Go beyond the engineer view of mobility
• Imagine new services linked to our mobility
• Make our first steps in these new modes of interaction with the users
Goals
• Citizen centric
• Employees inclusive
• In co-creation
• Experimental
• Ethnographic study
Approach
The platform
MobiLab
• 85 positive and open-minded contributors
• 8 thematics treated during 8 weeks
• More than 300 posts and 900 comments
• Discussion, exchange, creativity, fun !
• 100 ideas 10 to be implemented
Results
Scaling up ?
100%Open 2013October 10, 2013 53Union SuisseCreating Value Together
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Nir OfekBuyClub.ch / Glocals.com
Private Rehearsal, closed to the public
This Tuesday, Victoria Hall
100%Open 2013October 10, 2013 59Union SuisseCreating Value Together
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Mick O’ConchuirSalomon
Mick Ó’ConchúirSalomon, Head of Consumer Experience
Head of Consumer Experience
Head of Consumer Experience
Path to purchase
“Before, the biggest audience Nike had on any
given day was when 200 million tuned in to the
Super Bowl. Now, across all its sites and social
media communities, it can hit that figure any
day.”
- FORTUNE
BUSINESS CHALLENGE
“ Experience is the new innovation”
“What’s key for us is how we build the holistic digital
relationship” – NIKE CFO
“Innovation is key ........ experience is everything ....
blah blah ... buy our stock.”
“Consumer experience (CX), is the perception a
patron has after engaging with a brand.” – 1st
hit
on Google
OFFER & NEED – HOW TO BE MORE ACTIONABLE?
THANKS
Mick Ó’Conchúir
mick.oconchuir@salomon.com
100%Open 2013
Welcome to Union SuisseDeux!
May 1, 2023 68Welcome