Post on 06-Oct-2020
UNFORGETTABLE. SINCE 1907.Celebrating the heart of the destination through charismatic service and thoughtful attention to detail, Fairmont leaves guests feeling cherished and exceptional. Experience Fairmont’s grand presence through its distinctive public spaces with local design inspiration, classic cuisine or its history of hospitality and see why this brand has been unforgettable since 1907.
fairmont.com
CHARISMATICTHOUGHTFULCHERISHEDEXCEPTIONAL
FAIRMONT LAKE LOUISE
CANADA
FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT
FE
BR
UA
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CUSTOMER PROFILE
POSITIONINGRATING Unforgettable Luxury International 5 starsSEGMENT LuxuryRESIDENTIAL MODEL Private Residences and Serviced Residences
26% DOMESTIC
INTERNATIONAL 74%
TRANSIENT 58% GROUP 42%
LATEST OPENINGS
NETWORK 76 & 29,697 HOTELS ROOMS
PIPELINE 21 & 6,939 HOTELS ROOMS PRIME SECONDARY AIRPORTS
LOCATIONS LOCATIONS SUBURBS
INTERNATIONAL CAPITALS KEY CITIES & RESORTS MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS 25
COUNTRIES
TOP 5 FLAGSHIPS TO VISITTHE SAVOY, LONDON UNITED KINGDOM
THE PLAZA, NEW YORK UNITED STATES
FAIRMONT BANFF SPRINGS CANADA
FAIRMONT THE PALM, DUBAI UNITED ARAB EMIRATES
FAIRMONT PEACE HOTEL, SHANGHAI CHINA
70 %BRAND TOTAL AWARENESS
IN THE U.S.A. & 90% IN CANADA
70 €BRAND AVERAGE RATE PREMIUM
VERSUS INDEPENDANT HOTELS
72 %OF GUESTS SAY FAIRMONT MAKES THEM FELL LIKE THEY ARE IN THE
HEART OF THE DESTINATION
KEY IDENTIFIERSAt the heart of the destinationEach Fairmont hotel whether historic or new is intrinsically linked to the heart of the destination, playing a central role in the community as host of the most notable events.
Fairmont Gold Fairmont Gold is our next level of hospitality: a dedicated space in many of our hotels, featuring elevated guest room design and a fully staffed Fairmont Gold residents-only lounge.
Meetings & Events Fairmont’s brand name – according to J.D. Power – is the most highly regarded amongst luxury meeting and event planners. Fairmont hotels can accommodate midscale and large events at various price points, without compromising on luxury.
Top-ranked golf Associated by golfers from around the globe with the most inviting fairways and exhilarating shots. Many courses are designed by great names in the business.
ROYAL PALM, MARRAKECH, MOROCCOAMMAN, JORDANAUSTIN, UNITED STATESQUASAR ISTANBUL, TURKEYFUJEIRAH, UNITED ARAB EMIRATES
EUROPE9 hotels
2,688 roomsPipeline: +318 rooms
ASIA / PACIFIC10 hotels3,273 roomsPipeline: +1,735 rooms
AFRICA MIDDLE EAST
16 hotels5,222 rooms
Pipeline: +3,074 rooms
AMERICAS41 hotels18,514 roomsPipeline: +1,812 rooms
NUMBER OF HOTELS AND ROOMS PER REGION
NETWORK + PIPELINE
DEVELOPMENT New Built & Conversion
59 %
16 %
+60 %
CRS* CONTRIBUTION RATEFairmont room revenue via AccorHotels CRS*
WEB AccorHotels LUXE online direct sales: AccorHotels web sites and mobile
MOBILE GROWTH AccorHotels LUXE brands room revenue via AccorHotels CRS*
DISTRIBUTION Net figures *Central Reservation System
Fig
ures
as
of
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17
(1) For AAA ultra city center, historic conversion, the room size and areas can go down by 10-15%
(2) Based on market demandPROGRAMMINGROOMS URBAN RESORTS
— Average number of rooms 300-400 200— Room average size (1) (sqm) 40 45 + balcony— Total Gross Floor Area (1) (sqm) 100-140 130-175
FOOD & BEVERAGE
WELL-BEING
MEETINGS, EVENTS & OTHERS
3 restaurantsSpeciality restaurant (2)
1 lobby lounge bar 1 speciality bar
Fairmont SpaExtensive fitness (2)
Swimming pool
Meeting rooms (2)
Ballroom (2)
Business centre