Knowledge

Information

Data

Understanding the difference between Data, Information & Knowledge

Raw, unevaluated facts and figures

Stored in data warehouse

Example: Feedback of customers

No meaning in itself

Data

Meaningful and useful for decision making

Involves communication and reception

Example: Solving the problems of customers

by investigating feedback form

It notifies, reduces uncertainties and

stimulates to take action

Information

(Relevant, Timely, Accurate & Cost

effective)

Efficient handling of the information

It availability to right person at right time

Example: Developing product so customer

doesn't encounter same problem in future.

Enhance learning

Knowledge