UNDERSTANDING

IoT MARKET DYNAMICS

AND THE ROLE OF OPENNESS IN IT

ROME 28/10/2014

SIMONE CICERO @MEEDABYTE

SIMONE CICERO @meedabyte +MORE

@MEEDABYTE

IoT

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Not the right glassess. To look into it.

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• Aggregation platforms • Scale, routine processes • Support fragmented players

@MEEDABYTE • Niche operators • Delivering and developing creative products and services • Compete on speed and creativity • Short life, ephemeral players

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• Customer agents • Meet the customer needs • Generate insights based on patterns

First Digital Wave technology as ‘another channel’ through which to sell and communicate.

Second Digital Wave move beyond a channel to facilitate an economy of outcomes to helps customers achieve the outcomes they care about

Third Digital Wave driven by users taking back their digital identity and extracting value from it. Users expecting you to know what they want and need

BRAND USER POWER

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(opportunity)

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interfaces

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• above the interface*: higher value systems (Long Tail + Customer Relationships) • under the interface*: process maturity, elastic provisioning, measuring (competition)

Valu

e Ch

ain

inno

vatio

ns

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Microduino (microsize)

Flutter (long range)

Smartduino (modularity)

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Connecting Supply and Demand

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Connecting Supply and Demand

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Connecting Supply and Demand

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Connecting Supply and Demand

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Connecting Supply and Demand

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@meedabyte #PDToolkit Connecting Supply and Demand

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community

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company

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Customers Transform

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Role of Openness

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Role of Openness

COMPETITION

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Role of Openness

INNOVATION COMPETITION

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Thanks!

Simone Cicero Strategist and Social Hacker @meedabyte

Get in touch!

Credits

A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration. Images and Icons: Network designed by Jishnu from the Noun Project Microchip designed by David Waschbüsch from the Noun Project Cloud designed by Pieter J. Smits from the Noun Project Plug CC-BY Samuel M. Livingston