Service ElectricFACEBOOK LIKE CAMPAIGN RECAP

NATALIE ORCUTT, DIGITAL SALES MANAGER

APRIL 9, 2014

Integrated Marketing Campaign

Campaign Goal◦ Boost SECTV social media presence with an on-air and online media

campaign

Concept◦ Facebook users register to win the Ultimate Opening Day Experience at the

Lehigh Valley Iron Pigs’ home opener with great prizes including◦ 4 premium tickets the home opener◦ Throw the first pitch of the season◦ Iron Pigs Jersey and T-shirt◦ $50 food/bev credit

On-Air Promotion Rick Michael’s endorsement promoting the Ultimate Opening Day Experience contest

◦ Audio link: https://soundcloud.com/99-9-the-hawk/service-electric-ultimate

Online/Social Media Promotion

Prominent, above-the-fold placement on all station websites with links to contest

◦ Total impressions: 10,373

Posts on all station social media pages

◦ Unique impressions (station pages): 1,883

◦ Unique impressions (SECTV page): 40,000+

Other Media

Entry Page

Share Feature

Page Tab

Entry Stats

SECTV Likes

SECTV Likes, cont.

SECTV Likes, cont.

SECTV Facebook Reach

Page Engagement