ROI Methodology for Marketing Mix AllocationDr. Elling Hamso

European Event ROI Institute

ROI Methodology for Marketing Mix AllocationDr. Elling Hamso

European Event ROI Institute

inspire

educate

persuade

connect

to DO something

(not just think or feel)

which adds VALUE

to stakeholders

at the lowest possible COST

To INFLUENCE visitors

to DO something

which adds VALUE to stakeholders

at the lowest possible COST

Satisfaction

Learning

Application

Business Impact

ROI

The ROI Pyramid

Learning (information, skills, relationships, values)

Business Impact (revenue or cost)

Thank you!Thank you!