UNDERSTANDING NEW BEHAVIOURS

Photo ethnography for experience design

Orla HennessySenior UX Consultant,

Foolproof

Melissa Riby-WilliamsUX Consultant

Foolproof

WHY STUDY NEW BEHAVIOURS?

Human behaviour

New technology

New technologies impact on human behaviour

New technology

Human behaviour

There is often a tension between the two

Tension

New technology

Tension

Human behaviour

Actual use of technologyis a joint construction

WHAT DID WE DO?

WHAT DID WE DISCOVER?

#1DISTRACTION AND IMMERSION

Second screeningin Norwich

#2SPONTANEITY

Saturday afternoon in a London pub

#3CONNECTION AND DETACHMENT

Sunny afternoon in Lincoln Park, Chicago

#4CURATED PRESENCE

Capturing the moment at a concert, London

#5SELF-ENHANCEMENT

Using SleepCycle, 6am in London

WHY SHOULD YOUR TEAM HUNT FOR NEW BEHAVIOURS?

Take a closer look

Please share photos of the New Behaviours you see on Instagram

#FoolproofUCD15