UC Riverside 2014

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Transcript of UC Riverside 2014

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

UC Riverside Summer Session Online Marketing/Print/Social Media/Email

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Editorial Postings and Dedicated Emailing were all utilized to promote the UCR.

•  Social Media Campus Circle utilized its own Social Media channels to promote the school. We disseminated content through our Facebook and Twitter accounts.

• Street Marketing – Postcard distribution at Campus Circle events • Print Advertising – In Campus Circle newspapers The following report includes examples of our outreach for UCR.

Print Advertising #1

Print Advertising #2

Print Advertising #3

Print Advertising #4

Print Advertising #5

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 4.5mill. Clicks – 5,450.

Banner Stats

Dedicated Email

Delivered – 22,713 (3X) Opened – 6,600

Campus Circle

Newsletter

Banner/Email/Newsletter Stats

Online Content

Page Views to date – 773

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 113

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month