TYPES OF SAMPLING

Made By:Dhrumil ShahSY BBA Div 1

Roll No. 400038

2

SAMPLE

Part of the population Done when the scope of study is wide

making it impossible to study the whole population

Sample Frame- List of units from which a sample is chosen

Sampling Error- Error in generalizability and representative ability

Business Research Method and Project Design

3

TYPES OF SAMPLING Probability Sampling

Simple random sample Systematic sample Stratified random sampling Multi-stage cluster sampling

Non- Probability Sampling Convenience sampling Snowball sampling Quota sampling

Business Research Method and Project Design