2012 PROGRAM RECAP

2012 Event Sponsor

Event Sponsorship Recap

Phoenix Cooks Event • The Event

• TY KU Booth

• Retail Tie-In

On Premise Activation • “Beverages with Benefits” Program

Social Media and Website Marketing • “Beverages with Benefits” Program Marketing

• Event Marketing

• Ticket Giveaway Contest

• Website Promotion

Program Highlights

The Event

Phoenix Cooks is a colorful landscape of ingredients, products, talents

and passions designed to intrigue the palette and zest for culinary

experiences while benefiting Phoenix Children’s Hospital.

4 Stages Hosted by Local Clear Channel Radio Talent

36 Unique Spirit and Wine Booths

Over 50 Restaurant Booths

The Event

3,500+ People Attended the Event

Over $35,000 was Raised for Phoenix Children’s Hospital

TY KU Booth

Featured

TY KU Silver, Black & Coconut Sake; Soju and Citrus Liqueur

and the “LadyKiller” cocktail

IRC’s were handed out to event attendees.

TY KU branded cards were available for takeaway.

TY KU Silver and Black Sake as well as Soju were also

featured on stage during a sushi cooking demonstration

Retail Tie-In

was the retail sponsor of the event and

their Wine Stewards hosted a booth where attendees could

place special orders for TY KU Sake and Spirits.

Special Order Forms were included in the Event Bags given

to attendees at check-in.

“Beverages with Benefits” Program

Select Phoenix Cooks accounts agreed to feature event

spirits and wines during the months of July and August.

Roka Akor featured

“TY KU Ty-Tai”

Prado at the Montelucia featured

“TY KU Coconut Lo-Cal Colada”

Tanzy featured

“The Angelina”

Sushi Roku featured

“TY KU Flight”

The accounts promoted the features with

Large Format Posters, Check Stuffers, and/or Leatherette Inserts.

Cases Sold

2 Cases TY KU Coconut Nigori

1 Case TY KU Citrus Liqueur

Sushi Roku

Prado at the Montelucia Roka Akor

Tanzy

“Beverages with Benefits”

Program Marketing

As added value to the accounts participating in

“Beverages with Benefits”, posts and tweets were made to

promote the program.

Posts and tweets were also made to promote the

TY KU features at Sushi Roku, Prado at the Montelucia, Tanzy and Roka Akor.

Total Reach of Facebook Marketing – 12,900+

Total Reach of Twitter Marketing– 5,800+

Phoenix Cooks posted a link on their Facebook

Page to the “Beverages with Benefits” website.

The link was then shared on SIPS’ Facebook Page .

Phoenix Cooks tweet promoting “Beverages with Benefits.”

Re-tweeted by Alliance Beverage and

Tram Mai (of Channel 12 News Phoenix).

Alliance Beverage tweets for features. SIPS and Phoenix Cooks posts for features.

“Beverages with Benefits”

Program Marketing

Local blog featured a story on the

“Beverages with Benefits” program

in an email blast and on their website.

Posts and tweets promoted the email blast,

driving consumers to the participating

“Beverages with Benefits” accounts.

Total Reach of Facebook Marketing – 4,900+

Total Reach of Twitter Marketing – 5,800+

SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.

Phoenix Cooks tweeted the article.

SIPS re-tweeted to help spread the

message to more Twitter Followers.

EaterAZ email blast and website

Event Marketing

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

A listing was created on SIPS’ Facebook Event Calendar

with general information about Phoenix Cooks.

Posts and tweets were made to promote the event.

After the event, SIPS posted a photo album on Facebook.

Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.

Phoenix Cooks tweet promoting the event.

Re-tweeted by Alliance Beverage.

Phoenix Cooks Listing on

SIPS’ Event Calendar.

SIPS photo album post.

Phoenix Cooks reposted the photo

album to their page.

Ticket Giveaway Contest

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

SIPS/Alliance Beverage ran a Facebook Contest

giving away event tickets through Phoenix Cooks’ Page.

Consumers were asked to “like” the SIPS Facebook Page

in order to enter the contest.

Posts and tweets were made to promote the contest.

Posts on Phoenix Cooks’ Facebook Page.

Tweet on Alliance Beverage’s Twitter Page.

Re-tweeted by The Westin Kierland.

Consumers would land on a page that showed the

details for the contest; all they had to do was “like”

the SIPS’ Facebook Page to be entered to win.

Website Promotion

Total reach of website promotion – 2,495,622 impressions Phoenix Cooks Website Impressions – 2,495,000+

Phoenix Cooks’ website hosted a “Libations” page

featuring all of the brands participating in the event.

The website also hosted a “Beverages with Benefits” page

featuring the participating accounts.

Clear Channel station, Mix 96.9, ran advertisements on

their website promoting the event as well as the

“Beverages with Benefits” Program.

Mix 96.9 advertising

on their website

“Beverages with Benefits” Page

on Phoenix Cooks website

“Libations” Page

on Phoenix Cooks website

Phoenix Cooks website homepage with link

to “Libations” Page

Total reach of website promotion – 2,495,622 impressions

Brand Exposure to 3,500+ Event Attendees

• 2 Month TY KU Features at Roka Akor,

Prado at the Montelucia, Tanzy and Sushi Roku

• 2 Cases of TY KU Coconut Nigori and 1 Case TY KU

Citrus Liqueur Sold

• Social Media Reach: 18,800+

• Website Impressions: 2,495,000+

Program Highlights

This recap was proudly made for TY KU by

2012 Sponsorship Recap