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winner of the Digital Publishing Creative Ideas 2014

Lorenzo Losa

Phd in Mathematics Adriano Guarnieri

Graphic & web designer

IMPROVING DISCOVERABILITY IN BOOKSTORES

Enhancing the buyer experience through technology.

30%of bookstores’ customers don’t buy

because of lack of information.The larger the bookstore the higher this percentage.

I KNOW AN AUTHOR

I want to know which books are available and where to find them.

I KNOW SOME TITLES

I want to check some reviews to help me decide which one to buy.

I KNOW A THEME

I want more information about titles and authors on that theme.

We developed an app that can be connected to the bookstore’s catalogue and makes it available via tablets spread around the bookstore itself.

Simplicity and speed of use are the key factors to its success; this is why we developed the app after a deep user experience analysis.

We tested the app across one floor of a two floor bookstore (~30k titles) gaining important data and collecting feedback.

7% Of daily sales were searched for on a tablet

20% Of daily orders were searched for on a tablet

42% Number of searches compared with the people on the floor

TEST RESULTS COMPARISON WITH THE OVERALL SALES AND ORDERS OVER THE TWO FLOORS, EVEN THOUGH THE TABLETS WERE ONLY LAID

OUT ON ONE FLOOR.

CRITICAL DATA FOR ANALYSIS AND OPTIMIZATION

TABLET

1

3

1

11:25:10

11:25:16

11:25:14

search

search

book

Query: cercando alaska

Book_IDs: 1132963, 1211452, 1513487, 187434, 1423281, 1431755, 1149233,

1469247, 1309094

Query: teatro

Book_IDs: 1057577, 350237, 85786, 182657, 1109194, 968649, 574592,

574593, 795544, 1525284, 261265, 1046705, 338852, 1490248, 207232,

797423, 1140157, 1543661, 1150095, 1221108, 1375746, 1117626, 1000636,

910182, 1385796

Cercando Alaska, John Green

TIME ACTION PARAMETER

300 searchesTABLET 4

142 searchesTABLET 3

TABLET 1 97 searches

78 searchesTABLET 2

199 searchesTABLET 5

138 searchesTABLET 6

183 searchesTABLET 7

PHYSICAL AND DIGITAL

Getting users to discover tablets by looking for books and viceversa, empowers the dialogue between traditional and digital publishing, enhancing the complementarity between support systems.

Thank you

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