Post on 06-May-2015
description
Twitter & NFPsSOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010
Leveraging Collaborative Technology to Better Serve Children & Youth
Kathy E. Gill @kegill
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89%
@A New GenrePrivate messages made public
Broadcast versus Converse
D versus @ versus RT and #hashtags
Follow versus Friend
Favorites and Lists
Nibble v Full Course
Four organizations
@Levels of EngagementBranding : Reads tweets
Spread Awareness : Retweets or @reply with question/comment
Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through
Create Content : Share photos or live tweet from events
Ecological Integration : Cross-post or share at Facebook and with offline friends
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@Take-Aways Inexpensive, Immediate, Personal
Hard to measure, easy to mis-use
Mobile devices soon to be key gateway to our digital world
@Credits Examples from forthcoming book, Brands L.E.A.P. Into Twitter,
edited by Kathy E. Gill (@kegill).
Locked gate : http://www.flickr.com/photos/stevenerat/51022600/
Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg
Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/
@CC License
Share&share alike, attribution, non-commercial
Kathy E. Gill http://faculty.washington.edu/kegill or
@kegill, @kegill_uw http://wiredpen.com/ and
http://slideshare.net/kegill