@rockdaworld

a place to hang out …

meet up …

catch up …

a place to be seen …

.. and get heard

1,300+ MM

1,200+ MM

800+ MM

300+ MM300+ MM

World’s Population

VDO1

That’s why I love Twitter..

• In trend

• Express myself, my views/ thoughts

• Any thing goes

• Spontaneous

• Broaden my network

• Make things happen

The World’s Top Followers

The World’s Top Followers

Hit Maker - Buzz Maker

Thai Top Followers

Thai Top Followers

Subject Matter Expert

Broadcasters

Blogger

Career & Personal

CEO Branding

SME Marketing

Disaster Information

Charity

Volunteer

Volunteer Network

Emotion

Experience

Experience

Experience

Engaged

Engaged

Exclusive

News Alert – Drive web traffic

Interactive TV

VDO2

Interactive Media

Facebook

- Q&A- Marketing Campaign- Link to Sales

- Brand Information- Corporate Information- Blogs- eCommerce

Website /Apps

- News Alert - Trigger Actions- Interaction

twitter

On-line Strategies

CRMDatabase

Successful Twitter Strategies

1. Set Clear Goals: Why do you want to be on Twitter?

2. Responsive but not Intrusive: Avoid spam-like behavior

3. Personalized : Mood & tone of communication is very important

(consistent with brand/corporate personality)

4. Create Vibes: No hard sales (unless expected), Link to your destination,

Generate RT/conversation/mentions

5. Smart Use of #hashtags: Create your topics

6. Dedicated resource: Someone has to be responsible

7. Create Social Media Decision Tree

8. Tracking & Measures

VDO3

Twitter Tools & API

ROI – Tracking & Measures

@rockdaworld