TWITTER FOR SALES:

OPPORTUNITY IS TWEETING

JASON MESIARIKSALES TRAINER & PERFORMANCE CONSULTANT

AGENDA

1. Objectives2. Web 2.0 Technology3. About Twitter4. How to Get Started with Your Profile5. Searching and Following6. Getting Organized Using TweetDeck7. Next Steps

OBJECTIVES

At the end of this presentation, you will be able to:

Apply social and business networking via Twitter to selling

Define personal branding criteria to build your credibility Build your professional profile and demonstrate value

Follow and Organize customer feeds and contacts

Utilize TweetDeck

Uncover business and competitive intelligence Operational issues & pains

Initiatives & current projects

Insider information & the voice of the customer’s customer

WEB 2.0 TECHNOLOGY

The Second Generation on the World Wide WebCommunication & collaborationConnecting & sharing

Personal Professional B2B & B2C Government & Education

Interoperability “In the Cloud” Anytime Anywhere Any device

LINKEDIN

ABOUT

Started in 2006Social networkingMicroblogging

As of March 2011…

200 million users65 million tweets / day

The SMS (Texting) of the Internet

HOW TO GET STARTED WITH YOUR PROFILE

Keep it simple

Describe your specialties & value

Upload a photo

Choose your design

Tweet subjects and links to articles relevant to your target audience that build your brand

SEARCHING AND FOLLOWING

CompaniesCorporateBusiness UnitsProducts

Contacts / PeopleExecutivesTechnology“Insiders”

Topics & DriversSMEs

What you say is not as important as what you

hear.

TWITTER AS A LISTENING POST

Operational issues & pains“Struggling with…“Frustrated at…“Need help with…

Initiatives & current projects“Looking for…“Working on…

Insider information & the voice of the customer’s customersComplaints and dislikesBreakdowns in business processes

from suppliers, partners, customers, contractors and employees

GETTING ORGANIZED

Create Lists by

Company Industry Subject

Add to Lists• One or• Many

USING TWEETDECK

Available on PC, Mac, IPhone & Android

TWEETDECK DASHBOARD

Organizes Lists by Columns

THE MULTIPLIER EFFECT OF TWEETDECK

1.Click on More2.Click on the Twitter icon3. Allow & authorize access to Twitter at pop-up.4. If you’re logged into Twitter already, it’ll connect right away. If not, enter your Twitter login5. Choose and save your preferred settings

THE MULTIPLIER EFFECT OF TWEETDECK

Connects LinkedIn, Twitter & Facebook

COMPOSING TWEETS

Reflect your clients’ wants & needs

NEXT STEPS

1. Create your Twitter profile & page2. Search for organizations and individuals

to follow3. Connect your LinkedIn & Twitter accounts4. Download & use TweetDeck5. Search and Filter6. Tweet, ReTweet & Connect

Opportunity is Tweeting.

Do you hear it?

LIKE WHAT YOU SEE? WANT MORE?

CONNECT WITH ME

JASON MESIARIK