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Twitter forRecruiting

Bryan Starbuck, CEOBryan@TalentSpring.com

How Twitter benefits Recruiting

Without Posting1. Sourcing TOP Candidates2. E-mail Notifications3. Searching for Candidates

With Posting1. Branding (You and your company)

2. Access TOP Candidates3. Networking Events

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What is Twitter?

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Where did Twitter Come From?

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…from FUN messages inInstant Messaging applications or Facebook

…Personal, Fun, and SHORT

This is Twitter

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3 Recruiting Benefits

without posting

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1st Benefit: Finding TOP Talent

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Industry’s Top Leaders

A-Players

B-Players

C-Players

1st Benefit: Finding TOP Talent

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Industry’s Top Leaders

A-Players

B-Players

C-Players

2nd Benefit: Email Notifications

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“Tweets” (Messages)

Top Performer

…writing resume….

…UCLA Career Fair….

Finished Masters Degree

E-mail

{your company name}

Attending MDEC Conference

Recruiter

2nd Benefit: Email Notifications

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E-mail

You should subscribe to receive email for:

Phrases:• {Your Company Name}• “resume” <near my city>• “job seeking” <near my city>• “career” <near my city>• {your target JOB TITLE}• {your target MAJORS} <near my city>• {INDUSTRY CONFERENCES} <near my city>• {INDUSTRY SKILLS} <near my city>• “Jobs.{MyCompany}.com”• {Web Sites in your target industry}• “Job Opening” <near my city>• “Job” <near my city>• “Hire” <near my city>• “Hiring” <near my city>• “graduate” <near my city>• “graduating” <near my city>• “internship” <near my city>

To receiveE-mail Alerts,go to…

3rd Benefit: Google Search

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Notice that:Name, Location, and“Bio” (job title) are

almost always provided

3 Recruiting Benefits

with posting

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How does it benefit me?

Answer #1:Branding (You & Your Company)

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Branding for your Company

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Branding for You

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How does it benefit me?

Answer #2:Access TOP Candidates

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Accessing TOP Candidates

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How does it benefit me?

Answer #3:Networking Events

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Networking Events

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Unfollow people if their TWEETS don’t

interest you Do NOT tweet more than 2 or 3 times

per day (or per week) Do NOT read all tweets Do NOT read tweets on your cell phone

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How to not WASTE Time

How do I get started?

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Step #1: Go to www.Twitter.com and Create an Account

Step #2: Go to someone’s page: www.Twitter.com/<TwitterHandle>/Examples: Twitter.com/JimStroud/

Step #3: Click the ‘Follow’ button

People you can Add: twitter.com/cheezhead/

Shally ● RecruitingBlogs ● BryanStarbuck ● TalentSynch ● Cheezhead ● ResearchGoddess ● JimStroud ● Animal ● PenelopeTrunk ● GerryCrispin ● DennisSmith ● RecruitingBlogs ● MichaelMarlatt ● PeopleShark ● JobMatchbox ● GautamGhosh ● BillVick ● Gutmach ● KWheeler ● JasonAlba ● MarenHogan

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END

Twitter for Recruiting

Bryan Starbuck, CEOBryan@TalentSpring.com

End

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Creating a “Keyword” Alert

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http://tweetbeep.com

Creating a “Domain” Alert

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http://tweetbeep.com