TWITTER FOR NOT SO DUMMIES

“The power to connect and engage in 140 characters”

Begging to Build a SSM Presence -by Brian Solis

1. Listen, Search, Walk a “Daily in the Life” of…

2. Define Your Online Brand: What do you want people to see and appreciate?

3. Develop a Social Media Strategy: Make your presence matter and tie it back to key business objectives

4. Build and Invest in Your Community: Participate and earn affinity to become a trusted resource

5. Learn: Repeat steps 1-5 over time to stay relevant as http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/

Take

notes! TAKE NOTES

Watch for this

Stand up, do the CHICKEN DANCE and CLAP 3 times! :)-

WAKE UP!

Key

Concepts!Key Concepts to remember

Joke in the industry

"Facebook is where people tell lies to their friends and Twitter is where people

tell the truth to strangers".

What is Twitter

Twitter is a micro-blogging tool that has seen explosive growth since its launch in 2006

with over over 140 million (wikipedia) users worldwide. The latest article about Twitter @Forbes says 200 million.

source: alexa.org

Twitter Ranks number #8 Globally

WHO IS ON TWITTER?Quick Geo-demographics

Relative Audience to internet population

source: alexa.org

source: Semiocast

Twitter in AUS

Approximate 2.5 Million user in AUS

source: alexa.org

Why is Twitter powerful?

Twitter for Marketing -

Engagement tool

Promotions

Research

Prospecting

Networking

Traffic generator

Key

Concept!

Twitter for Engagement

Twitter for Promotions

\

Promotion IDEAS

Run a Contest on Twitter (examples #twittercontest)

Tweetup = events organized on twitter to meet in person (examples #tweetups)

Twitter Chats (http://tweetchat.com/) - when we finish

Take note!

Twitter for Market ResearchLocal Searches = Nearby Tweets ( http://nearbytweets.com/)

Twitter Searches

Twitter Trends

Tweelow (http://www.twellow.com/) or Trendistic (http://trendistic.indextank.com/ )

Finding Thought Leaders: Listorious (http://listorious.com/)

Take note!

Twitter for Networking

Build relationships;

Participate on events;

Discussions about topics of interest;

Chats or TweetChats;

Meet ups

TWITTER FOR PROSPECTINGFinding new clients on Twitter

Twitter for B2B Sales

Source: Inside View

Source: Inside View

TWITTER TO GENERATE TRAFFICPost LINKS to you BLOG and ask followers to share it.

Another Hidden Secret

Inside Scoop: Follow the right Industry Insiders / Leader / Evangelists and you get the news

Take note!

WAKE UP!

GETTING STARTEDWhat to do NEXT?

SETTING UPProfile setting = Branding

Your BIO pageTake note!

Take note!

only 160 characters for your BIO

use URL shorteners (https://bitly.com/)

Take note!

Background image

RT = RE-TWEET

Mention or @= When someone mentions your twitter username

Hash Tag (#) = Tagging and grouping a TOPIC

DM = Direct Message

#FF = Follow Friday

Learn Twitter’s language

Take note!

Twitter List = A way of organizing your Followers and the people you follow into LISTS.

And SOO many others http://twittonary.com/

Learn Twitter’s language

Take note!

ATTACK!!Define a Strategy

Aim VALUE ...

ProspectPromote

EducateShare

Train/CoachHelp out

ConnectNetworkEngage

Engage

VALUE

Key

Concept!

Not ABOUT QTY

“Actions speak louder than page views” - from MixelPanel

“Actions speak louder than likes and followers”

Key

Concept!

FOLLOWER GROWTH 101Strategies to increasing the number of twitter followers

Growing your followerFollow people and they may follow back - majority do if you are cool :)-

Growing your followerLinking to your BLOG or Website

Growing your followerLink your twitter account to your Facebook page or profile;

Growing your follower

Link your twitter account to LinkedIn;

Growing your follower

Link everywhere you can!

Growing your follower

@

Growing your followerHelp people out

# a Question or a particular need you think people have

Growing your follower

#

Growing your followerPosting Excellent CONTENT!!!

RT and Favorites

# FF

Daily is out!

Growing your followerPosting Excellent CONTENT!!!

The ULTIMATE MENTION

WHO TO FOLLOW?Follow the right people and they will LEAD you there!

Who to Follow?

Start with your friends by connecting your email accounts;

Look for people you admire and follow them, then follow who they follow;

Your industry leaders and whoever they interact the most with;

#FF = Follow Fridays

#yourtopicofinterest

Take note!

Follow Power Twitteres @scobleizer

@garyvee

@zen_habits

@kevinrose

@guykawasaki

@marismith

@darrenrose

@techcrunch

@wilw

@chrisbrogan

@The_Real_Shaq

@mashable

@barefoot_exec

@jaybaer

Take note!

TWITTER SCIENCELet’s stick to the FACTS, shall we?

The ScientistDan Zarrella is the award-winning social media scientist at HubSpot

and author of three books: “Zarrella’s Hierarchy of

Contagiousness,” “The Social Media Marketing Book” and The Facebook

Marketing Book.

Dan Zarrella Contra-Competitive Timing

Source: http://danzarrella.com

Find the Sweet Spot!

Source: http://danzarrella.com

Words that count

“daily is out”

@

“VIA”

“RT”

“please”

“check”

INCREASE CLICKS

“marketing”

“add this”

DECREASE CLICKS

Take note!

Source: http://danzarrella.com

FINDING CONTENTNinja Tricks to find content

Ninja Tricks - Finding Content on Steroids

Alltop (http://alltop.com/)

Google Reader (http://www.google.com/reader)

Dig (http://digg.com/)

Reddit (http://www.reddit.com/)

Stumble Upon (http://www.stumbleupon.com/)

Quora (http://www.quora.com/)

Take note!

Ninja Tricks - Finding Content on Steroids

Bloggers

Facebook (if you use it wisely)

LinkedIn (Groups and Q&A)

Forums

Amazon Kindle = GET A KINDLE!

TWITTER MANAGEMENTin 10 minutes a day

Twitter Management in 10 minutes a day (excluding weekends)

Check your Interaction and Mentions, interact with new followers

Check RT and interact with followers

Check for new followers and say hello!

Check HOME for anything you might find useful/ interesting

Check your lists for fresh content from cool peps you follow

Take note!

Twitter Management AppsHootsuite (http://hootsuite.com/) with Mobile App

TweetDeck (http://www.tweetdeck.com/)

Buffer App (http://bufferapp.com)

Timely: http://timely.is/#/

Twitter Counter (http://twittercounter.com/)

all with respective Browser Extensions

Take note!

Ninja Tricks - Optimizing your study or reading time

RSS into Buffer

Hootsuite

Feedly (http://www.feedly.com)

Take note!

WRAPPING UP a couple more takeaways

Takeaways TipsYou are interacting with Human Beings, so be HUMAN!

Be Humble;

Two ears, one mouth pays off ;

The goal is to connect and engage, and see what happens;

Give VALUE, Educate followers = BE GENEROUS;

Share what you think may benefit whoever is listening

Build your funnelConnect

Engage

Educate

Promote

Key

Concept!

Catching $$ !!

DONE!!! ANY Q??Q & A - TWEET CHAT

Let TWEET CHAT!!

#smsfe