Post on 07-May-2015
description
Twitter 101
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Sandra Fathi
President, Affect Strategies
PRSA-NY Workshop, June 1,2009, New York
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
What: Microblogging
»Blogging in short form
»Similar to texting
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
»Ability to send and receive messages
»Ability to follow and be followed
»Archive information
»Multiple delivery mechanisms
»Conversations and interactivity
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
How: Microblogging: Twitter
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Image Source: Caroline-Middlebrook.com
Plurk
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Jaiku
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Yammer
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
A Little Birdie is Born
»Side project of Jack Dorsey’s in March
2006 while at Obvious
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Twitter coTwitter coTwitter coTwitter co----founders founders founders founders Evan Williams, Jack Evan Williams, Jack Evan Williams, Jack Evan Williams, Jack Dorsey, and Biz Dorsey, and Biz Dorsey, and Biz Dorsey, and Biz Stone.Stone.Stone.Stone.
2006 while at Obvious
»Prototype within 2 weeks
»Public launch in Aug 2006
»Twitter Inc. May 2007
Twitter Traffic
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Twitter vs. Facebook vs. YouTube vs. LinkedIn
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Tweet Stats
75% of Twitter users joined in 2009*
10,000 new accounts opened per day
PROPRIETARY & CONFIDENTIAL
35% of Twitter users have 10 followers or less
9% of Twitter users follow no one at all
Strong correlation between number of people you follow
and number that follow you
Source: Hubspot ‘State of Twittersphere Dec. 2009’
6/2/2009Affect Strategies
10 Reasons to Tweet
1. Generate Awareness
2. Seek & Create Media Opportunities
3. Foster Customer Loyalty
4. Launch Viral Marketing Campaigns
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
4. Launch Viral Marketing Campaigns
5. Manage Reputations
6. Promote Products and Services
7. Network with Customers
8. Extend Event Participation
9. Monitor Trends & Breaking News
10. Recruiting
Twitter: Components of an Account
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
The Tweet is Born
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
The Basics
Tweet: Message – 140 Characters
Twitter Handle: @sandrafathi
Retweet (RT): Resending a message from
PROPRIETARY & CONFIDENTIAL
Retweet (RT): Resending a message from someone else to your followers
Message: Direct message (private) from one Twitterer to another
Nudge: Prompt someone to Tweet
Hashtag: #eventname Easy search for events/topic
6/2/2009Affect Strategies
Finding Friends
Search for people
Search for keywords
Search for geography
PROPRIETARY & CONFIDENTIAL
Search for geography
Import contacts
Follow who your friends follow
#Fridayfollow
Third-party applications
6/2/2009Affect Strategies
Twitterverse
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Desktop App: TweetDeck
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Web-based App:HootSuite
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Twitter Drives Traffic:TechAffect.com
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Rules of Engagement
»Why are you tweeting?
»Do you have an agenda?
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
»Who are you listening to?
»Why are your talking to?
»Do they care?
»How will you keep them engaged?
»How are you leveraging your Twitter activity?
Media on Twitter
www.wefollow.com
www.journalisttweets.com
http://prsarahevans.com/mediaontwitter/
PROPRIETARY & CONFIDENTIAL
http://prsarahevans.com/mediaontwitter/
www.vocus.com (paid)
6/2/2009Affect Strategies
Twitter Guides: Mashable
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Twitter Guides II
Brian Solis: PR 2.0http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm
Pistacio Consulting: Twitter for Business
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
Pistacio Consulting: Twitter for Businesshttp://www.pistacioconsulting.com
Affect Strategies: 10 Reasons Why You Need to Tweethttp://www.affectstrategies.com/main.php?page=pr_twitter
Caroline Middlebrook: The Big Juicy Twitter Guidehttp://www.caroline-middlebrook.com/blog/twitter-guide/
Contact Information & Resources:
Sandra Fathisfathi@affectstrategies.com212 398 9680
PROPRIETARY & CONFIDENTIAL 6/2/2009Affect Strategies
212 398 9680
web: www.affectstrategies.comblog: www.techaffect.comtwitter: @sandrafathilinkedIn, facebook: Sandra Fathi