Twitter 101

@simchabe

Twitter Glossary

• Tweet – a message of 140 characters or less• Retweet (rt) – resending a tweet that somebody

else sent• Hashtag (#) – a tag that allows you to group

conversations (#WPC09)• @Reply – referencing or sending a tweet to a

specific account• DM – like IM, it’s a private tweet to one account

WOW! Great Example of Twitter Community

At Work

Getting StartedTo sign up for a Twitter account, go to Twitter.com and click on “Get Started –

Join!”

Username & PreferencesProtect your updates if you are not comfortable having everyone read your

tweets. You can always turn this option off & on

Keep username <10 charactersUse same username across all SM platforms

Getting StartedInvite your friends to join you on Twitter

You can always unfollow people later

Complete your Twitter Accountno bio, no pic, no followers (no shirt, no shoes, no service)

Following

Updates

bio

LinkAvatar

Tweet History

Retweet

# (Hashtags)Hashtags allow tweets to be grouped together.

#dWPC #windows#sharepoint

#mspartner #microsoft#silverlight

#wpc09

Trending topicsHashtags allow tweets to be grouped together.

#dWPC #windows#sharepoint

#mspartner #microsoft#silverlight

#wpc09

Find People to FollowDon’t talk to yourself

Find People to FollowDon’t talk to yourself

•Search for people using Twitter Search.

•Use keyword searches to find people with similar interests (#sharepoint, #Seattle, #Surfing)

@MrTweet

WeFollow

Twitter ToolsOrganize your Social Networking Process

Desktop Tools

•Tweetdeck•Ping.fm•PeopleBrowsr•Seesmic•bDule

URL Shorteners

Twitter Tips

Tips for Strong Account:1. Keep name short (<10 characters)2. Create Bio (who are you, what do you do/like)3. Add avatar (photo)4. Add link to your site (blog, facebook, linked in…)5. Change the default background (Bing! ‘twitter background’)6. Keep tweets short if you want others to RT

Tips to find followers:1. Follow people interested in your product2. The best way to get followers is through @replys – tree

effect build followers3. Give important, exclusive information4. Be responsive5. Retweet (RT) Share interesting information others send

7 Best Practices

• Listen Effectively• Manage Your Time• Be Responsive• Business Casual Tone: Real• Leverage Tools• Be Helpful, Humble & Human

Participate

• 4.5 million users• 5-10,000 new

accounts/day

• 140 million users• 600,000 new

accounts/day

• 71 million UUs/month• More people watch

monthly than watch the SuperBowl

The End