Alessandro.Militi@fox.com

TV GLOBAL BRANDING

ABOUT “UNCLE MURDOCH”

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News Corporation is one of the largest and most diversified media companies in the world.

$ 62 billions of turnover in 2006

ABOUT US

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FIC is News Corporation’s international subscription television channel business. We develop, produce and distribute branded entertainment, factual, sports, and movie channels across Europe, Africa, Asia and Latin America.

GLOBAL PRESENCE

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FOX GLOBAL BRANDS

Fox Entertainment Group is an American entertainment company that owns film studios and terrestrial, cable, and direct broadcast satellite television properties.

We operate 58 channels in 20 major markets around the world with various strong brands:

AFRICA & MIDDLE EAST

AUSTRALIA

LATAM & BRAZIL

CANADA

ITALY

FRANCEUK

IBERIA

REST OF WESTERN EUROPE

JAPANINDIA

CENTRAL/EASTERN EUROPE

REST OF ASIA

BRANDS WW DISTRIBUTION

G-LOCAL PRESENCE

Fox

LATIN AMERICA

Fox

EUROPE

Argentina Brazil Mexico

Fox

ASIA

Japan India CoreaItaly Spain France

Turkey Bugaria

NO HEADQUARTER!!!

FOX Italy:from local to global

Focus on Italy:

ITALY

OUR BRANDS

Entertainment

Factual

HD

Portfolio of 12 channels (up to 13), built in 4 years!

Coming Soon

HOW AN ITALIAN TV BRAND

BECOME GLOBAL

A Global Birth in 6 steps

1) DEFINE A STRATEGIC GLOBAL POSITIONING

1) DEFINE A STRATEGIC GLOBAL POSITIONING

FoxLife is an eclectic mix of fiction and reality programming designed to match the mores of its women target. It is an innovative and bold television proposal, for the modern, up-dated and talented women who know exactly what they want, make their choices and take their chances.

The primary role of a GRAPHIC PACKAGE is to serve as an anchor that helps to lock the overall message created by the brand definition, together with the programming products.

2) CREATE A DISTINCTIVE PACKAGING

Women/(and Men) 18 – 49

Grey’s Anatomy E.R

Will and Grace Desperate Housewives

Brothers and Sisters

Reparto Maternità

FoxLife programming includes:

3) BUY/PRODUCE THE RIGHT SHOWS

Not just a packager of top US shows, but a producer of original TV formats

Performance over avg. slot

Acquisition

Italian Production

Source: Auditel, total individuals

Share on Satellite

4) GET AUDIENCE RESULTS

Trendsetting and commercially-driven production group

5) SELL THE BRAND TO OTHER COUNTRIES

AFRICA & MIDDLE EAST

AUSTRALIA

LATAM & BRAZIL

CANADA

ITALY

FRANCEUK

IBERIA

REST OF WESTERN EUROPE

JAPANINDIA

CENTRAL/EASTERN EUROPE

REST OF ASIA

6) EXPLOIT IT WITH ADVERTISERS

Global with Nike Local with Procter & Gamble

6) MAKE MONEY

60% from channels-units launched after

FY03

3 channels

28 channels + new business units

Launching New Branded Channels

Source: Internal Data, FY ’07

THIS WAS THE LAUNCH OF

OTHER FOX GLOBAL BRANDS IN ITALY

Men/Women 18 – 35

Fox is the Mother Brand: a well established international brand entirely dedicated to TV series. It aims to always be the best general entertainment channel in the basic pay tier.

Our programming includes:

The Simpsons

Lost

Friends

Streghe

24

Boris

Men/Women 25 – 54

Criminals, or at least those fascinated by them, are a huge and diverse audience – Fox Crime is the channel dedicated to them.

It is the first channel of its kind offering a one stop destinations for lovers of entertaining crime stories.

‘Crime, suspence and mystery’

C.S.I

Numb3rs

Law and

Order

Our programming includes:

BORN IN

ITALY

FX is what a Man watches when he decides to turn on the TV

Men/(and sometimes Women) 18 – 49

FX is the channel that we created to entertain all men. It is like a great men’s magazine featuring different things that interest them. At times irreverent, ironic, or avant-garde, and at times serious, event elegant, FX is never stuffy

Men/Women 18 – 49+

National Geographic Channel challenges perceptions. It inspires. It allows viewers to push back the boundaries of exploration and understanding in a way that is designed to engage and challenge them to think about the world more deeply, differently, or just again.

Men/Women 18 – 35

Nat Geo Adventure is the channel that unleashes the adventure in all of us. Through personal accounts and intimate stories viewers experience the spirit of adventure around the world.

Nat Geo Adventure is the channel that unleashes the adventure in all of us. Through personal accounts and intimate stories viewers experience the spirit of adventure around the world.

Men/Women 25 – 45+

Nat Geo Music is the destination for all people passionate about music and world culture. It showcases the world’s most beautiful, artistic and hip videos along with short clips that pave tribute to music of the world.

Nat Geo Music aims to explore the world through music. It is the destination for all people passionate about music and world culture. From cultural hipsters to curious cats to hummers and foot tappers, Nat Geo Music targets all those who celebrate the local. It showcases the world’s most beautiful, artistic and hip videos along with short clips that pave tribute to music of the world.

Men/Women 4 – 60

Nat Geo Wild is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. Viewers can experience some of the best, most intimate encounters with wildlife ever seen on television.

Nat Geo Wild showcases the most awarded natural history documentary library in the world. It is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. Viewers can experience some of the best, most intimate encounters with wildlife ever seen on television.

KEY CONCLUSIONS OF OUR PHILOSOPHY

THINK GLOBAL

ACT AS YOU PREFERE

BRING RESULTS