A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world. What are your re-usable assets? Which skills/roles are transferable? What's a possible process for making the change? Presentation by Carden Calder at Content Marketing World 2013 Financial Summit in Cleveland, Ohio on 12 September 2013.
Transcript of Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future: A Step-by-Step Guide for Marketing Directors
Carden Calder
Founder and Managing Director, Bluechip Communication