Post on 25-Jan-2017
Turn to data-driven: the first 6 months
simon@goopti.com @sbelak
• Low cost on demand transports
• Mainly to and from airports
• Two-sided marketplace
• Secret sauce: packaging + smart routing + risk management
!
Comfort of a taxi for the price of a bus.
Goal: can reconstruct every touchpoint and context (internal and external)
Invest in robust ETL
Quick wins buy <3
Quick wins
• Find something that is loosing money
• Find a conversion optimization
!
Quick wins should be obvious in hind site (and yet nobody thought of them until you came along)
From reports to real-time thinking support:
• 2 min
• 20 min
• fail
• project
Minimize analysis friction
Analyse analysing
⥁Experiment!life-cycle
learn
buildmeasure
Measure once, question twice
Experiment tracking
There is no such thing as a
throwaway• Reusability
• Audit trail
Have means to quickly and frictionlessly share analysis (and keep it up to date).
KPIs
With 100 KPIs, none is key — FOCUS!
One KPI, many metrics
21
Anscombe's quartet
!
• same mean • same variance • same correlation • same linear regression line
Think in distributions, not numbers
Your metrics capture external relations
Becoming data-driven: a quick checklist
✓ Invest in data gathering
✓ Find quick wins
✓ Be methodological
✓ Focus on one KPI at a time, but change often
✓ Beware of dead salmons