Presenter: Rachel Eichen

Novare Library Services

Quick Poll

Agenda

What is Tumblr? Working with Tumblr Professional Development Your Library on Tumblr Interacting on Tumblr

What is Tumblr?

Let’s you “effortlessly share anything” Microblogging – less is more Post text, quotes, links, videos, etc. Find blogs based on interests/tags Comments rare, reblogs common

How popular is Tumblr?

Source: http://mashable.com/2011/11/14/tumblr-infographic/

How popular is Tumblr?

Source: http://mashable.com/2011/11/14/tumblr-infographic/

38,000 posts per minute 46.2 million blogs

Why is Tumblr so Popular? Easy to find similar blogs Easy to share & make posts Easy to track Integration with Facebook & Twitter

Easy to create an Account

Easy to create an Account

Let’s Start Posting!

Making Posts Dashboard Add posts (with tags!) Reblog or like a post See who liked &

reblogged

Tags & Blogs Find people to follow Use tags to find info Track important tags

Professional Development Reading Find/Share infographics Keep up with trends (using tags)

Interact with Authors

Librarian Humor

Library Uses

Share photos Promote upcoming events Promote community Make announcements

See: NYPL, Chicago Public Library, National Archives

Promote Your Collection

Promote Reading

Interact With Your Audience!

Personalize Your Tumblr

Make Your Tumblr Engaging Ask specific questions Ask me anything Customize your layout Title & Description

Tumblr Tips

Tag – or who else will find it? Remember your audience Analyze reblogs, likes, followers & adjust Space postings Set up your library’s profile – and tie it to other

social media If you have a blog, have them work together

Any Tumblr Blogs You Follow?

The Future Customized groups? Better ways to find

posts? Advertising? Tumblr vs. Twitter

Any questions?

rachel@novarelibrary.com

slideshare.net/adverb

Rachel Eichen

www.learnsurge.com

www.novarelibrary.com