The Training Group on Twitter

Marketing as a Byproduct of Sharing

● Kids fooling around ● Celebrities and sports stars fooling around ● Businesses promoting their products ● People with similar interests, like academics,

exchanging links and ideas, building online communities.

Uses of Twitter

1. Think of Twitter as a Research Tool2. Build community and promotion will follow3. Make Twitter part of a larger system of

dynamic web content4. Use Twitter in a measured, consistent way5. Find a way to manage your Twitter feeds

(and other social media streams)

Principles for Using Twitter

Principle 1: Twitter as a research tool

The key to using Twitter is to follow like-minded accounts and engage with the links they post.

The Open Culture link

Training example

Lantra Link

Links as library or newspaper

Paper.liFlipboard These apps will aggregate the links from the accounts that you follow to create a newspaper or a magazine. They provide a great way to access content in a readable way.

Principle 2: Promotion as a by-product of community building

Social media is two-way communication. To get people to follow you and keep following you, you have to provide material to keep their interest. Follow others. Retweet what you find interesting. Communicate.

Principle 3: Twitter as part of a larger system of dynamic web content

Static vs Dynamic web content Use Twitter to broadcast new things posted to your site. Twitter can operate as a lure to bring people to your content. But you must have content.

Blog

Facebook

Google +

Twitter

What is there to talk about?

Tweet what you are doing in your work on any given day. Tweet links to websites and stories that your followers will be interested in. Live tweet events, conferences, even meetings when you want to broadcast information about them.

An exampleEssential Skills Debrief in Calgary for national project

How much does the rest of the Training Group, the rest of the College and the rest of the world know about that event?

Hashtags

# Allow you to participate in themed discussions, as all the tweets with the same hashtag will be linked.

#HireCanHashtags can be used for regular virtual meetings. The hashtag becomes the meeting "location." Every poster uses the hashtag. Every follower can see the tweet

Lists

Lists connect Twitter users, just as hashtags connect events.

Principle 4: Using Twitter consistently

Twitter feeds should be active without being overbearing. Plan and space out tweets. ● How many per day? ● What kinds of tweets do you want to send?

Principle 5: Find a way to manage everything.

HootsuiteA local product that allows users to coordinate and synchronize social media platforms. TTG should look into purchasing pro or enterprise account.

TweetdeckA bit like Hootsuite, less business oriented. Owned by Twitter

TwitterificGood app for the iPad, allows user to work from several accounts

Training Group Feeds

Employment Skills AccessThe Training Group ?????

Signing Up

Other Social Media

Linked-inYammerPinterestFacebookGoogle+ Go to where the people are. If you use more than one platform, link them.

Discussion and Homework

Talk about how your group might benefit from using Twitter and other web tools. Set up a Twitter account for your group. Try it out. Follow @TTGatDC