Post on 29-Nov-2014
description
TSKALTUBO SPA & WELLNESS RESORT DEVELOPMENTRESORT DEVELOPMENT
Georgian National Investment Agency 2013
INININVNV STNVESTNNGEOORGIANN
VESTORGIA
www.investi ngeorgia.org 3
GEORGIA IS EXPECTING SIGNIFICANT GROWTH TRAJECTORY IN TOURIST ARRIVALS
TOTAL INTERNATIONAL TOURIST ARRIVALS
Internati onal arrivals have seen ~40% year-on-year growth
Number of tourists visiti ng Georgia for health and medical care purposes
May 2011 - April 2012
Source: Georgian Nati onal Tourism Administrati on
Turkey
Azerbaijan
Armenia
Russia
Central and Eastern Europe
Other Europe
Other
1171
3771156
226 6111527
38,93238,932
STOURIST ARRIVALSOURIST ARRIVALS
SS0.6
1.0 1.1 1.3 1.52.0
2.8
4.4
5.5
www.investi ngeorgia.org 4
IN IN GEO
TSKALTUBO: THE CURRENT SETTINGTSKALTUBO: THE CURRENT SETTING
• City Located in West Georgia, Imereti region at the foot of the Caucasus Mountains.
• Located on key tourist route near Kutaisi (2nd largest city in Georgia) on route to key desti nati ons in Western Georgia.
• Widely popular desti nati on for health treatments from Soviet ti mes.
• Tskaltubo –famous brand in CIS countries
THE GLOBAL SECTORTHE GLOBAL SECTOR
• Signifi cant growth in health & wellness tourism worldwide over past several decades.
• Popularizati on of the wellness concept in the 1970-1990 in U.S. and Europe, now with growing popularity of the older “medical resort” concept.
OPPORTUNITY: THE “REINVENTION” OPPORTUNITY: THE “REINVENTION” OF TSKALTUBOOF TSKALTUBO
• Good opportunity to renovate Tskaltubo resort to achieve the right mix of the traditi onal balneotherapy resort styles with modern, spa resort concepts.
• Benefi t from growing internati onal, regional and local tourism in Georgia.
• Support and commitment to infrastructure development from Government of Georgia.
• Incenti ves may be applied on the basis of individual negoti ati ons
TSKALTUBO - OVERVIEW
VESTORGIA
www.investi ngeorgia.org 5
TSKALTUBO’S IDEAL LOCATION: COUNTRY MAP & TRAVEL INFRASTRUCTURE
LOCATION ON KEY TOURISTIC/BUSINESS ROUTE:LOCATION ON KEY TOURISTIC/BUSINESS ROUTE:
• Kutaisi – 7 km – 2nd largest city• Poti – 40 km – Biggest Port (FIZ) • Mesti a – 130 km –Mountain Resort• Batumi- 150 km- Resort and Entertainment Centre• Tbilisi – 220 km – Capital of Georgia• Close proximity to Nati onal Parks and historic sites
EASY & MODERN ACCESS:EASY & MODERN ACCESS:
• New Kutaisi Internati onal Airport• New Highway• Renovated City Infrastructure
Poti
Batumi
STA
STTAAAAAT
Kobuleti
SSTSSTTSSTTSKutaisisiiisi
Road NetworkRussiaRussia
TbilisiTbilisi
AzAzAzAzererererbbbababaijanAzzzzererererbbbbbbaijanArmeniaArmenia
BlackBlackSeaSea
SS30 km
100 km
230 km
www.investi ngeorgia.org 6
IN IN GEO
TSKALTUBO TODAY
• Subtropical climate and considered to be the unique spa resort in the region. Average annual temperature of +14.6C, with average low of +5.3C and average high of +25C.
• Vast reserve of thermal waters with unique therapeuti c qualiti es.
• Over 2000 hours of sunshine annually.
• More than 150 types of deciduous (leafy) and coniferous (evergreen) trees on the territory of this unique resort area.
• Existi ng and operati ng set of sanatoriums and baths receiving visitors all year round
• 2008-2010 Tskaltubo was visited by 2 000 visitors a year, in 2011 increased to 7 000, in 2012 -15 000 and by 2020 it is expected 32 000 visitors(due to the improved infrastructure and higher demand for spa treatments).
Source: Georgian Nati onal Tourism Administrati on
VESTORGIA
www.investi ngeorgia.org 7
TSKALTUBO’S UNIQUE THERMAL & MINERAL WATERS
UNIQUE MINERAL MAKE UPUNIQUE MINERAL MAKE UP
• Tskaltubo’s water composition is very complex and rare, with no analogies in Asian or European countries.
• While salt and mineralization levels are low, the salts have extremely active Calcium and Magnesium contents.
• The chemical composition of Tskaltubo’s water does not include any strong toxic substances.
• The chemical composition of almost all of Tskaltubo’s waters is more or less identical. It does not change seasonally and it does not depend on the amount of sediment (rain, snow etc.).
IDEAL, CONSTANT TEMPERATURESIDEAL, CONSTANT TEMPERATURES
• The temperature of Tskaltubo’s water, which varies from 32 to 35 degrees Celsius, is almost equal to human body temperature. Thus, the water does not require additional warming or cooling.
• Temperatures are naturally constant, a result of bath locations directly at springs and from the constant flow of water, which is key to prevent loss of a range of components (minerals, gases, etc.) which would decrease effectiveness of medical treatments.
CURATIVE FACILITIES CURATIVE FACILITIES
• Best for treating patients suffering mostly from diseases of locomotor system and nervous, heart, hypertension and bronchial asthma.
www.investi ngeorgia.org 8
IN IN GEO
TSKALTUBO: CITY MAP & INFRASTRUCTURE
40 ha Landscape for Development
Lake “Tsivi”
Playground
9 baths
80 ha City Park in city center
Channel around the City Park
20 Sanatoriums (15 state, 5 private) situated in circle around City Park
VESTORGIA
www.investi ngeorgia.org 9
GOVERNMENT INVESTS IN TSKALTUBO
Second Regional Development Second Regional Development Project (Imereti ) Project (Imereti )
World Bank $30m & Government World Bank $30m & Government of Georgia $7.5m (2012-2016)of Georgia $7.5m (2012-2016)
Component 1.1 Urban Component 1.1 Urban regenarati on of Tskaltubo) regenarati on of Tskaltubo)
An integrated approach for urban An integrated approach for urban renewal of Tskaltubo City: renewal of Tskaltubo City: Rehabili-tati ng of municipal infrastructure, (water,sanitati on, street lighti ng and access roads) restorati on of public buildings, urban renewal of Tskaltubo central park.
The Project Development Objec-The Project Development Objec-ti ve ti ve is to improve infrastructure services and insti tuti onal capacity to support increased contributi on of tourism in the local economy of the Imereti Region.
www.investi ngeorgia.org 1010
IN IN GEO
TSKALTUBO - CENTRAL PARK
CAFE-PEERCAFE-PEER DECORATIVE FOUNTAINSDECORATIVE FOUNTAINS
PERGOLAPERGOLA BICYCLE PARKINGBICYCLE PARKING
IN IN GEO
VESTORGIA
www.investi ngeorgia.org 1111
TOURIST ATTRACTIONS NEAR TSKALTUBO
Government invests in Tourism Government invests in Tourism infrastructureinfrastructure
Second Regional Development Project (Imereti ) Second Regional Development Project (Imereti )
World Bank&Government of Georgia World Bank&Government of Georgia
Component 1.2.Tourism Circuits DevelopmentComponent 1.2.Tourism Circuits Development
An integrated approach to site upgrading and improved management of the six most att racti ve An integrated approach to site upgrading and improved management of the six most att racti ve cultural heritage sites in Imereti :cultural heritage sites in Imereti : including Gelati Monastery; Vani museum and surrounding archeological site; Ubisa Church; the Katskhi church; the Katskhi Column Monastery and the Motsameta Monastery;
Other tourist desti nati ons: Other tourist desti nati ons: Sataphlia strict nature reserve (known for it’s Dinosaurs traces); Ajameti Protected Area; Prometheus Cave (one of the richest cave in Europe); Borjomi-Kharagauli Nati onal Park.
RGIA
www.investi ngeorgia.org 1212
IN IN GEO IN
ONGOING REHABILITATION OF TSKALTUBO RESORT BY THE PRIVATE SECTOR
• 5 sanatoriums-private property • One operati ng hotel – Tskaltubo Spa Resort
REHABILITATION OF BALNEOLOGICAL BATHSREHABILITATION OF BALNEOLOGICAL BATHS
Number of baths: 9Bath #6 - restored/working conditi onBath #1 and Bath #3- normal conditi onBath#7 and Bath #8 – bad conditi onBath#2,#4,#5,#9 – needs reconstructi on
IN
VESTORGIA
www.investi ngeorgia.org 1313
INVESTMENT OPPORTUNITIES-RENOVATION AND REDEVELOPMENTOF EXISTING SANATORIUMS INTO LUXURY SPA RESORTS
VESSTIA RG
SANATORIUM “GELATI”
Address: 6, Baratashvili Str., 6, Baratashvili Str.,State ownership: 100% 100%Land Area: 20 000 sq.m 20 000 sq.m Total Building Area: 6965 sq.m 6965 sq.m
SANATORIUM “TBILISI”
Address: 2, Baratashvili Str 2, Baratashvili StrState ownership: 100 % 100 % Land Area: 25 000 sq. m 25 000 sq. m Total Building Area: 8 250 sq.m8 250 sq.m
SANATORIUM “MEGOBROBA”
Address: 45, Rustaveli Str, 45, Rustaveli Str, State ownership: 100% 100% Land Area: 11 HA 11 HATotal Building Area: 54818 sq.m 54818 sq.m
SANATORIUM “RKINIGZELI”
Address: 51, Rustaveli Str 51, Rustaveli StrState ownership: 100% 100% Land Area: 33 000 sq. m 33 000 sq. m Total Building Area: 8 724 sq.m 8 724 sq.m
SANATORIUM “IMERETI”
Address: 4, Sulkhan Saba Str, 4, Sulkhan Saba Str,State ownership: 100% 100%Land Area: 35 000 sq. m 35 000 sq. m Total Building Area: 2 200 sq.m 2 200 sq.m
SANATORIUM “IVERIA”
Address: 2, 26 May Str 2, 26 May StrState ownership: 100% 100% Land Area: 20 956 sq. m 20 956 sq. m Total Building Area: 14 405sq. m 14 405sq. m
SANATORIUM “METALURGI”
Address: 7, Baratashvili Str, 7, Baratashvili Str, State ownership: 99,65% 99,65% Land Area: 50 000 sq. m Total 50 000 sq. m Total Total Building Area: 10 200 sq.m10 200 sq.m
SANATORIUM “SAVANE”
Address: 19, Rustaveli Str19, Rustaveli StrState ownership: 100 % 100 % Land Area: 15 000 sq. m 15 000 sq. m Total Building Area: 3150 sq.m 3150 sq.m
www.investi ngeorgia.org 1414
IN IN GEO
TSKALTUBO DEVELOPMENT CONCEPT
TSKALTUBO RESORT AREA STRUCTURE OUTLOOKTSKALTUBO RESORT AREA STRUCTURE OUTLOOK
Desti nati on Spas
Hotel & Resort Spas
Day Spas
Related Industries in
the City
Off erings:Off erings:Treatment of diseases with mineral waters through baths, massage and relaxati on.
Diff erent type of clinics Medical treatmentsFitness ,therapiesBeauty treatment
Hotels,Restaurants, Shops, Tour Operators, Public Transport, Sports, Golf, Raft ing, Riding, Events.
INVESTAIN GEORGIA
GEORGIAN NATIONALGEORGIAN NATIONALINVESTMENT AGENCYINVESTMENT AGENCY
www.investingeorgia.orgwww.investingeorgia.org
E-mail: enquiry@investi ngeorgia.orgPortf olio Manager: Nino Tsetskhladze
E-mail: ninot@investi ngeorgia.org