True InfluenceWith Danny Brown

TRUE INFLUENCEWEBINAR

DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM

WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

TRUE INFLUENCEHow to:• Identify your brand’s true influencers• Tailor your influence campaigns around your customer’s

purchase life cycle• Deliver actual business results, ROI and customer lifetime

value from your influence campaigns

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

WHAT IS INFLUENCEMARKETING?

SO…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Broadcasting?INFLUENCE IS…

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Social Popularity?INFLUENCE IS…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Popularity EqualDOES INFLUENCE AND …

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

Social Popularity GenerateDOES INFLUENCE AND …

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE PROBLEM WITH INFLUENCE TODAY

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”

INFLUENCE…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”

INFLUENCE MARKETING…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

WORD OF MOUTH

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

WORD OF MOUTH

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA WORD OF MOUTH

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA WORD OF MOUTH

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA INFLUENCE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL MEDIA INFLUENCE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

HOW DO WE IDENTIFY TRUE INFLUENCERS…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

REVERSE ENGINEER INFLUENCEMARKETING

WE…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL AMPLIFICATION

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL AMPLIFICATION

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL AMPLIFICATION

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

SOCIAL AMPLIFICATION

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

TRUE INFLUENCE

“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

TRUE INFLUENCE IS MICRO

THE CUSTOMER IS THE INFLUENCER

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE PURCHASE LIFE CYCLE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE MICRO INFLUENCERS

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE ROLE OF THE SOCIAL CRM

Manage contacts

Find social profiles

Receive updates

RECOMMENDED TECHNOLOGY: TELLAGENCE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY: APPINIONS

RECOMMENDED TECHNOLOGY: TRAACKR

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY: SQUEEZECMM

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY: ONEQUBE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

RECOMMENDED TECHNOLOGY: INNETWORK

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

COMPLEMENTARY TECHNOLOGY

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

MANAGING THE CAMPAIGN

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

THE LIFETIME VALUE OF TRUE INFLUENCE

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

QUESTIONS?

THANK YOU…

Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar

TRUE INFLUENCEWEBINAR

DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM

WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

Thanks for attending!Next webinar:

More Followers,More Engagement,

Less Time!

on June 26, 1pm ETwith

Guy Kawasaki

Thanks for attending!

#VocusWebinar @vocus

The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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