Trends of Outdoor Advertisingin 2021

Outdoor Advertising

❏ Outdoor advertising is among the oldest forms of advertising.

❏ However, recent changes in the technology and increase in customer

awareness require a reevaluation of the advertising strategies.

❏ Smart advertisers can use the trend to increase their return on investment by

implementing new ideas.

❏ Here is a look at the trends and ideas of Outdoor advertising agencies in

Dubai that will revolutionize outdoor advertising in 2021.

Introduction of more Advanced Technology

❏ Utilizing online platforms together with outdoor advertising can amplify results.

❏ Consumers are now more accustomed to viewing 4k quality advertisements.

❏ Digital advertising is much easier to use and cost-effective in comparison to other

mediums.

❏ Imagine changing the ad you display on a billboard depending on the change in

weather, time, or even the news.

❏ Running multiple ads on one digital screen with the touch of a button cuts

unnecessary expenses astronomically.

Static Billboards – Still powerful & Still prominent

❏ Static billboards have been a long-standing approach to advertising.

❏ This is the only form of media that offers businesses constant, 24/7 exposure.

❏ Very effective at spreading brand awareness to large audiences

❏ Good Static Billboard Checklist:

❏ High Traffic Areas

❏ High & Fast Movements

❏ High Media Clutter

Brand Storytelling

❏ Brand storytelling is a marketing tactic heavily utilised by B2C brands

❏ There are a few pointers that B2B brands can learn from their implementations:

❏ Establish a human connection

❏ Motivate action

❏ Employ a powerful narrative

❏ B2B brands work best with a creative storytelling element, as it isn’t enough to solely

rely on straightforward product messaging.

Hyperlocal Advertising

❏ Hyperlocal advertising has become increasingly popular in the past couple of years.

❏ hyperlocal advertising is more prevalent than ever.

❏ Hyperlocal OOH can reach a niche audience at a high frequency with only a few ad

placements.

❏ Hyperlocal advertising targets consumers right before the point of purchase.

High creativity

❏ The key to standing out from the other competing brands is to employ the highest

possible creativity in advertising.

❏ Instagrammable ads or billboards are things that exist in this digital age.

❏ All ads have to do to be Instagrammable is to be creative, impressive, and

aesthetically pleasing.

Programmatic ads

❏ The biggest trend of 2021 is the integration of programmatic advertising in order to

automate purchases.

❏ Not only can programmatic advertising be conducted in real-time, it can also be

used to sell and buy various types of media – such as OOH advertising displays.

❏ Through the introduction of blockchain, 5G networks, and voice-activated

advertising, programmatic advertising has transformed into an easy and innovative

way to interact with consumers.

Multi Channel Integration

❏ Outdoor advertisement will also integrate with social media and television.

❏ The multi-channel integration is instrumental.

❏ Ensuring that the message delivered across all mediums is coherent and

consistent with the brand’s image.

❏ The brand’s TV adverts will fall in line with their DOOH efforts leading to a

clear communication platform of brands with their audiences.

Mobile Integration

❏ Helps to enhance the user experience.

❏ Helps the potential customers to interact with advertisements and share valuable

data in real time with brand.

❏ Outdoor advertising agencies in Dubai Provide more customized user experience.

CONCLUSION

❏ Outdoor marketing is all about enhancing the user experience.

❏ OOH advertising will drive physical and digital conversations.

❏ Outdoor advertising agencies in Dubai has come a long way, offering audience-based

targeting, place-based targeting and multi-channel retargeting.