Post on 10-May-2015
description
RETAIL
MANAGEMENT
Introductio
n
WHAT IS RETAILING?Retailing includes all the activities in selling
products or services directly to final consumers for their personal, non-business use
Retailers are businesses whose sales come
primarily from retailing
RETAILING DEFINITION According to Kotler: “Retailing includes
all the activities involved in selling goods or services to the final consumers for personal, non business use”
It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.
RETAIL MANAGEMENT
The various processes which help the
customers to procure the desired merchandise from the retail stores for their end use refer to retail management.
Retail management includes all the steps
required to bring the customers into the store and fulfill their buying needs.
RETAIL FUNCTIONS IN DISTRIBUTION
A Typical Channel of Distribution
Manufacturer
Wholesaler Retail
er
Final consumer
Manufacturer Brand A
Manufacturer Brand B
Manufacturer Brand C
Manufacturer Brand D
Wholesaler
Wholesaler
Retailer
Brand A customers
Brand B customers
Brand C customers
Brand D customers
Retailers role in sorting process
RETAIL FUNCTIONS
Retailer giving maximum local convenience to customer.
Storage facility.
Variety of stocks & brands.
Attracts the consumers.
Provide after sale service.
RETAIL FUNCTIONS Last outlet for distribution.
Retailers are absolutely essential in meeting daily needs.
Personal services & wide selection of goods.
Retailers offered durable & costly goods.
Provide feedback.
OTHER FUNCTIONS
Retailers often act as the contact between manufacturers, wholesalers, & customers.
Retailers communicate with customers, wholesalers & manufacturers..
Retailers also complete transactions with customers i.e., having convenient locations, filling order promptly & accurately, & processing credit purchase.
Some retailers also provide customer services such as gifts wrapping, delivery, & installation.
TYPES OF RETAILERS
Specialty stores Department
stores Convenience
stores Superstores Supercenters Factory outlets Off-price
retailers Discount stores Warehouse clubs
TYPES OF RETAILERSSpecialty stores carry narrow product lines with deep assortments within
the product lines
Department stores carry a wide variety of product lines
Convenience stores carry a limited line of high-turnover convenience goods
Superstores offer a large assortment of routinely purchased food
products, no food items, and services
Supercenters have very large combination food and discount stores
TYPES OF RETAILERSDiscount stores sell standard merchandise at lower prices by accepting
lower margins and selling higher volume
Off-price retailers buy at less than regular wholesale prices and charge
customers less than retail• Independent off-price retailers either are owned and
run by entrepreneurs or are divisions of larger retail corporations
Factory outlets are producer-operated stores
Warehouse clubs are large warehouse-like facilities with few frills and offer
ultra-low prices
RECENT TRENDS IN RETAIL MARKETING
E-Retailing
E-RETAILINGe-tailers
Retailers who sell over the Internet
BENEFITS OF E-RETAIL TO A BUYER
Wider product availability & wider buying options
Ability to shop 24/7 and easy comparison shopping
Quick delivery of digital products
Save time.
ToysHealth and beautyApparel and clothingJewelryCarsServicesOthers
Computer softwareConsumerelectronicsOffice suppliesSporting goodsBooks and music
What to sell online
SUCCESSFUL E-RETAILERS ACROSS THE WORLD
Amazon – www.amazon.com – Books
Dell – www.dell.com - Computer hardware
Marks and Spencer – www.marksandspencer.com – Clothing, gifts
. Some factors stimulating globalization of retailing are the maturation of the domestic market, the development of skills and systems to effectively manage global operations, and the removal of trade barriers
Globalization
EMPLOYMENT OPPORTUNITY
TOP 5 RETAIL STORES IN THE
WORLD
Rank Company Headquarters
1 Wal-Mart Bentonville, Ark. 2 Kroger Cincinnati 3 Target Minneapolis 4 Walgreen Deerfield, Ill. 5 Costco Issaquah,
Wash.
TOP 5 INDIAN RETAIL STORS
1. Pantaloon group: 2. K Raheja Group3. Tata group: 4. Reliance5. Birla Group
CONCLUSION…………..
QUARRIES,,,,,,,,,,,.????
GuideProf DEEPU
PREPARED BY
“CREATIVITY TEAM”
NAVEEN JAINLAVANYA MANJULA MANJUNATH 9482288882