Data Driven SolutionsFueling HCP Engagement

HEALTHCAREMARKETING

5TRENDS

IN

62% of pharmaceutical, biotech, and medical device companies increased their total marketing budget in 2015.

Source: http://media.mmm-online.com/documents/214/healthcare_marketers_trend_rep_53381.pdf

86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.

Source: http://brickstreetsoftware.com/content/posts/7-multichannel-marketing-stats/

Total spending on digital advertising is expected to increase by 13% in 2016.

Source: http://webbiquity.com/social-media-marketing/20-tremendous-digital-marketing-stats-and-facts/

73% of healthcare marketers reported an increase in the use of digital marketing to attractand engage their audiences. Digital channels leveraged most frequently include digital advertisements, websites and microsites, digital sales materials, social media, and mobile/tablet app development.

Source: http://media.mmm-online.com/documents/214/healthcare_marketers_trend_rep_53381.pdf

In 2015, the top challenge reported by healthcare marketers was payer-managed care pressures.

Source: http://media.mmm-online.com/documents/214/healthcare_marketers_trend_rep_53381.pdf

In 2015, the top opportunity identified by healthcare marketers was big data.

Source: http://media.mmm-online.com/documents/214/healthcare_marketers_trend_rep_53381.pdf

MedData Group’s database of over 1.5 million healthcare professionals

can be leveraged across multiple marketing channels. Whether you’re

looking to engage with hard-to-reach physicians or other HCPs via email

marketing, telemarketing, direct mail, or digital advertising, MedData

Group can help you find the exact targets for your marketing campaigns.

Want to learn whether MedData Group has the right data for you?

Contact us today.