Trends 2013 , Mobiele revolutie, Cloud en Tesla presentatie

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Hoe bedienen we de klant van morgen? Hoe gebruiken we intern social media, video en maken we van de klant een ambassadeur. Hoe verdwijnt 80% van de rol van de PC in de komende 5 jaar? En hoe is electrisch rijden, smart grid en solar energie een voorbeeld van de grootschalige transformaties die plaats gaan vinden? Gepresenteerd tijdens de RESSoftware relatie event

Transcript of Trends 2013 , Mobiele revolutie, Cloud en Tesla presentatie

Trends: het einde van PC’s, plofmotoren en het begin van echte Transformatie

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

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• Mijn Tools

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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Social Media

2.0

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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7

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How do we spend our time?

4%6%

19%

33%

39%

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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BYODCYOD

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BYODCYOD

85% doet het!25% heeft policy!

45% “werkt eraan”!

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BYODCYOD

85% doet het!25% heeft policy!

45% “werkt eraan”!

50% mag het niet50% doet het toch

50% is bereidt

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Videoblogger

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Videoblogger

Talk to Me!

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Wat gebruik ik als blogger

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Wat gebruik ik als blogger

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Wat gebruik ik als blogger

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Wat gebruik ik als blogger

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Wat gebruik ik als blogger

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• kassa

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• 1

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• 1

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Olie Future?

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Olie Future?

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Eenzaam koud & alleen 18 dec 2011 0.100-03.00

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Eenzaam koud & alleen 18 dec 2011 0.100-03.00

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• d

4G verandert alles!

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• d

4G verandert alles!

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• d

4G verandert alles!

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Instant publishing

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Instant publishing

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Video vertelt het verhaal achterhet product

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bron: Unruly Media

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Snelladers 2011& 2013

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Snelladers 2011& 2013

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170 Rijkswaterstaat plekken

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Lithium ion 100 watt/kg

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Lithium ion 100 watt/kg

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Car2Go

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Mitsubishi Outlander Plug-in-Hybrid EV

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Mitsubishi Outlander Plug-in-Hybrid EV

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Mitsubishi Outlander Plug-in-Hybrid EV

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Mitsubishi Outlander Plug-in-Hybrid EV

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BMW I3

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BMW I3

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Renault Zoe

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Renault Zoe

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Volvo V60

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• BYD $30.000 60kwh 300km range

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• BYD $30.000 60kwh 300km range

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b

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

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Dell notebooks

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Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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WeVideo

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• Tablets everywhere!

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Met je handen

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Urthecast Earth HD streaming

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Google Glas

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Google Glas

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• Tesla

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Crowd sourcing

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97%Weten watsocial media is

68%Gebruikensocial media

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1miljardFacebookgebruikers

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7.9 miljoenleden in Nederland

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2.5 miljardstatus updates per daggedeeld op Facebook

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2.7 miljardlikes per dag

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555 miljoenTwitter accounts

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12.233Tweets per seconde

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3.3 miljoen actieve Nederlandse Twitteraars

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3.9 miljoenNederlanders op Linkedin

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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• s

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• s

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91%jongerenactief opsocial media

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4 miljardbekeken video’s op YouTube

dagelijksTuesday, October 29, 13

100 uurvideo’s geupload op YouTube

per minuutTuesday, October 29, 13

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Who talks

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Blogs demografie

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Blogs demografie

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Blogs demografie

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Online bestedingen

2013: 14 billion euro

2012: 11 billion euro

bron: thuiswinkel.org

Web-influenced 70 miljard

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ProductinformatieSocial toolsTuesday, October 29, 13

ProductinformatieSocial toolsTuesday, October 29, 13

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Social Media

2.0

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www.vincente.nl

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vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

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