Post on 09-Dec-2014
description
One month in New YorkTrend report – September 2010
Peter Heshof
Zeitgeist watcher, marketing strategist, co-founder BLOOM,
20 years into marketing & brands
Cherish the good things
Togetherness
Local
New future
4 Trends
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2010 ©
Cherish the good thingsafter decades of racing for more and
more it is time for reflection.
To remove what is bad
and to cherish what is good.
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2010 ©
Good things Love for vintage
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2010 ©
Good things Re-value good oldies
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2010 ©
Good things Back to nature: go for organic
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2010 ©
Good things Back to passion for the product
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2010 ©
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2010 ©
The newest coffee bar in Williamsburg.
They roast themselves the green beans from Brazil.
Within 48 hours you get the freshest coffee there is.
Good things Back to passion for the product
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Sober style Focus on a great product
2010 ©
Good things Back to passion for the product
Good things Cherish the simple things of in life
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2010 ©
Good things Need for prosperity and well-being
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- more relaxed and
informal lifestyle
- not about perfection, but
going for satisfaction•Barton
Yin / Yang
2010 ©
Good things Biking is booming
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2010 ©
Togethernessafter decades of
individualization and cherishing
me, myself and I,
I have missed the warmth of
being together.
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2010 ©
Togetherness Homey style outside
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2010 ©
Togetherness Dog turns your house into a home
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2010 ©
Togetherness Socializing with neighbors
“In their condos, more people socialize with their neighbors” The New York Times, September 2010
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2010 ©
“What your friends think or people like you think is
much more relevant than what everybody thinks“.The New York Times, September 2010
Togetherness In friends we trust
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2010 ©
Localto counterpart
globalization, we
re-value our local activities.
We want to be more
self supporting and less
dependent on others.
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2010 ©
Local Eat local to support the local community
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2010 ©
Local Promotion of local food
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2010 ©
Local Promotion of local farms
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2010 ©
Local Direct from farm to consumer
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2010 ©
Local Rise of small urban factories
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Urban factories:
- love for craftsmanship
- joy of making better products
- small local scale
- use best, organic ingredients
- result is a great product
2010 ©
Local Rise of urban farms
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2010 ©
Local with local participation
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2010 ©
Local Rise of urban nature on the streets
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2010 ©
Local Rise of mobile restaurants
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2010 ©
New futureAfter the meltdown of the
greed bubbles (credit, house, stocks), it is
time to start creating
a new future with new Ideals.(PS Togetherness and Local are also part
of this new future)
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2010 ©
New future Flex network society
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2010 ©
New future More playfulness
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- is time to smile again
- to bring a sense of pleasure
back into our lives
- a lighter approach
- a gentler humour
- a quirky creativity* I used some words of Nicki Barton
2010 ©
New future Mix old & new
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2010 ©
New future Technology makes our lives easier
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2010 ©
New future Take responsibility: Do Good
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Pepsi invites the public to Do Good on Times Square.The brand is dedicating at least $20 million through the end of the year
for donations to local organizations and causes proposed by the public
in realms like health, arts and culture, the environment and education.The New York Times, 2010
2010 ©
New future Take responsibility & stand for your Ideals
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2010 ©
New future Take responsibility & stand for your Ideals
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2010 ©
New future But Ideals will also lead to confrontations
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2010 ©
Want the story behind these pictures? Questions? Want more inspiration?
Want to know what these trends mean for your brand?
Mail or call me, peter@tobloom.nl +31 6 18 55 24 37
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