Angelo Penone

travelr @ StartUp Night

2/30

CONCEPT

“The project aims to realize a service

that follows and supports travelers

during the entire experience cycle

in an uniform way, through opportunities

that Internet and new tecnology provide”

3/30

EXPERIENCE’s CYCLE

planning

travelDisponibilità del piano di

viaggio sul proprio cellulare,

condivisione dell’esperienza

in tempo reale attraverso

dispositivi mobili

Collaborazione con altri utenti per la pianificazioneAccesso a contenuti aggregabili da più sorgenti

Condivisione attraverso testi e media dell’intera esperienza

remember

Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli

4/30

POSITION / EXPERIENCE’s CYCLE

preparation remembertravel

research > planning > booking leaving > experience > return remember > sharing

5/30

Agenzie di Viaggio

expedia.com

edreams.com

lastminutes.com

booking.com

Social Network/forum sul turismo

tripadvisor.com

realtourist.com

turistipercaso.it

Guide cartacee e riviste di settore

Lonelyplanet

Guida michelin

COMPETITOR

6/30

MERCATO / Segmenti di mercato

17-18 1%

19-29 60%

30-49 30%

50+ 9%

Universitari

Viaggiatori per lavoro

Pensionati

(expedia, worldnomads)

7/30

MERCATO / Canali di distribuzione

Motori di ricerca

Social network

Blogger

Forum tematici

Free press

Quotidiani

Stampa turismo

Stampa internet

Universitari

Viaggiatori per lavoro

Pensionati

Social Network

MKT virale mirato su blog

API da social network per status update

ALERT per su update ricerche salvate

8/30

Economia del Turismo

Esperto Comunicazione di Massa

Viaggiatore

Interaction designer

Esperto di comunicazione

Sviluppatori web

RISORSE NECESSARIE / COMPETENZE MANAGEMENT

9/30

RISORSE NECESSARIE / PARTNERSHIP ESTERNE

Agenzie di settore

Comunità associazioni di volontariato e proloco

Freepress / stampa

10/30

Affiliate Model

Some examples of website that provide affiliation system

• Booking.com

• Expedia.com

• Venere.com

• Hotels.com

Subscription Model

User pro:

• service in “white label” way

• pages without advertising

• personalise our own pages

(agenzie di viaggio, proloco)

Advertising Model/1

• Google Adsense

• AdBrite

• Bidvertiser

• Chitika

• AdToll

• Exit Junction

• Yahoo Publisher Network

• Target Point

• Fastclick

• TradeDoubler

• Zanox

Advertising Model/2

Some possible clients that can be interested to publish advertise on our pages:

• Transport company

• Local institute

• State tourism institute

• Event promoters

• Hotels chain

• Company that provide services connected to tourims

• Agency

• Tour operator

(prodotti collegati: canon, nikon...)

RICAVI vs COSTI / STRUTTURE DEI RICAVI

11/30

RICAVI vs COSTI / STRUTTURE DEI RICAVI

Marketing settoriale

Agenzie di viaggio e proloco

Sport estremi

Avventure nel mondo e eventi sportivi (mondiali, olimpiadi)

Vacanze studio e turismo religioso

Utenza dopo il 4° anno: 600.000

Ricavi fine 4° anno: €3.300.000

1° anno

2° anno

3° anno

4° anno

12/30

RICAVI vs COSTI / STRUTTURE DEI COSTI

Apertura società

Spese di gestione

Infrastruttura tecnica

Affitto + utility

Risorse umane

Marketing e redazione

Costo medio: € 400.000/anno

13/30

RICAVI vs COSTI / BREAK-EVEN

Sviluppato durante

Torino 2009

48 mesi12 24 36

mila €

3000

2000

1000

1° anno

30.000

305.000 €

66.000 €

2° anno

160.000

355.000 €

550.000 €

3° anno

350.000

405.000 €

1.440.000 €

4° anno

600.000

505.000 €

3.300.000 €

totali annuali

spese annuali

ricavi annuali

Attention this presentation contains spoilers!

travel costumer journeyproject

15/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

He would like to visit a place again…

John Locke53 years old

16/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...The Island!

17/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John checks on google

18/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and he finds a page on Travelr!

19/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John enlarges the research

20/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

He finds many reviewed places connected

21/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and also a Guide

He writes his mail and his

preferred nick name, that’s all

He receives immediatly

the confirmation mail with the

password.

22/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

So registration!

He is happy about all stuff he found

and he starts to create a travel.

1. Pick out a name

2. set the privacy level as public,

3. set the join system as “by admin approvation”,

4. set the basic “data”,

5. and he save it all!

23/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...now he creates a travel.

He is looking for some travel mate

PS: Before the departure 6 people join

this trip: Jack, Kate, Jin, Ben, Sayid, Hurley

Now he can start to plan!

24/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John is looking for interested travelrs

25/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Let’s plan.... synchronise calendar

Lostipedia

26/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John and his travelmates select places

27/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John downloads the schedule

John before the travel import the trip on his own mobile

phone with the appropriate software.

John and his travelmate took the Ajira flight 316 to “the

Island” where they visit most of the Place that they arrange

in advance and something more.

28/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Let’s travel

29/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John takes some pictures

30/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and some notes

Every notes, video, Pictures are geotagged (latitude and longitude)

31/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

by his own mobile phone

32/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Come back

Other participants do the same with their mobile phone or

directly on the website, writing report or uploading stuff.

When he comes back, John synchronizes all

acquired information with the online’s one.

33/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John syncronizes the acquired knowledge

34/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Travel page is archivied

And another user is already reading that page.

He is thinking “I want to do the same trip!”

Charles Widmore72 years old

35/30

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

A new travel experience can raise!

36/30

Sharingknowledge

alessandro silipo (Flickr)

37/30

Collaboration

38/30

Portab i l i ty

Littlecateye (Flickr)

www.travelr.it

www.angelopenone.it

angelo.penone@gmail.com

site:

mysite:

email:

2003

www.theparks.it

2008

www.parkr.info

2009

www.travelr.itTravelr!

Matteo Nodari | Michele Finotto | M

arcella Daniele | Alessandro Petri

Special thanks

Thank you

Questions?