Chris FousekE Commerce Director

Travel The Road To The Internet Sale

“Be an Astute Student of the Game”Ted Nation WEEI – Boston

Travel The Road To The Internet SaleDD10: Chris Fousek

Travel The Road To The Internet SaleDD10: Chris Fousek

Lead

Contact

Appointment

ConfirmationShow / T.O.

Sold

Review

“Every step of the selling processis designed to walk a prospect through every step of buying”

Joe Verde

Travel The Road To The Internet SaleDD10: Chris Fousek

• Like you• Listen to you• Believe you• Buy

• 1st Impression• Meet & Greet• Build Rapport• Investigate• Present• Demo• Service Walk• Paperwork

Travel The Road To The Internet SaleDD10: Chris Fousek

An up comes on the lotYou get a lead

Step #1The Meet & Greet Travel The Road To The Internet Sale

DD10: Chris Fousek

Just Don’t… do it…please Travel The Road To The Internet SaleDD10: Chris Fousek

Read The Lead Look for The CloseAlways Be ClosingAlways Be ClosingTravel The Road To The Internet Sale

DD10: Chris Fousek

Relevance Engagement

Travel The Road To The Internet SaleDD10: Chris Fousek

1. Inbox2. Open3. Relevant4. Content5. Targeted Links 6. Clear Message7. Drive Them Back To Your Website8. Ask A Question9. Be Pro Active 10. Always Be Closing

Travel The Road To The Internet SaleDD10: Chris Fousek

Click

&

Call

The

Phone

The

Optimized

Email

The Gears of EngagementTravel The Road To The Internet SaleDD10: Chris Fousek

Gain Customer Commitment

Finance

Chat

Trade

Improve 3rd party performance

Convert your 3rd party leads into 1st party leads

Bring your customer closer to you

Multiple Conversion Opportunities

Travel The Road To The Internet SaleDD10: Chris Fousek

We’ve made contact. So, now what?

“Attention must be paid.”Arthur Miller, Death of A SalesmanTravel The Road To The Internet Sale

DD10: Chris Fousek

Travel The Road To The Internet SaleDD10: Chris Fousek

Travel The Road To The Internet SaleDD10: Chris Fousek

Watch the roadDon’t Fall off

Always Have A Customer Action PlanC.A.P.Travel The Road To The Internet Sale

DD10: Chris Fousek

Dennis Rushing

100 Leads66 Contacts

44 Appointment Made30 Appointment Shows

20 Sales

Goals & Metrics

“We all live on RT 66. The goal is always 66%”

Travel The Road To The Internet SaleDD10: Chris Fousek

Q & A

Travel The Road To The Internet SaleDD10: Chris Fousek

Chris FousekE Commerce DirectorCadillac Village of NorwoodVillage Automotive Groupcfousek@villageautomotive.com

Linkedinwww.linked.com/chrisfousek

Twitter@cfousek@Cadillacnorwood

Thank you