Fighting Corruption in the Age of Social Mediaevery citizen is a monitor

Mary Joyce :: DigiActive.org :: Transparency International Annual Meeting :: October 2009 (photo: New York Times)

New Media Operations Manager

Obama for America

photo: Chris Hughes

Co-founder

DigiActive.org

photo: Chris Hughes

social media = applications for creating and sharing content

photo: New York Times

social media = many-to-many content sharing

photo: New York Times

photo: New York Times

Flickr

Facebookwikisblogs

YouTube

Social media

A Note on Terminology

photo: New York Times

Flickr

Facebookwikisblogs

YouTube

Social media

A Note on Terminology

Web 2.0

Citizens are recording their own content

Photo: Flickr/mohit.ed

and posting it all over the net

Photo: Flickr/mohit.ed

It is a form of self-expression,

Photo: Flickr/juanpol

both political and personal

The challenge for

Photo: Flickr/gcbb

Transparency International is to absorb

these new participants

and inspire them to greater efforts.

Examples :

Photo: Flickr/JacobRuff

How social media is fighting corruption

Examples :

Photo: Flickr/JacobRuff

How social media is fighting corruption

1) Exposing corruption

Examples :

Photo: Flickr/JacobRuff

How social media is fighting corruption

1) Exposing corruption

2) Coordinating response

Examples :

Photo: Flickr/JacobRuff

How social media is fighting corruption

1) Exposing corruption

2) Coordinating response

+ New practices you create

Exposing Corruption

Photo: Flickr/Subharnab

key dynamic: sharing content

On the net, to expose is to broadcast

with blogs, social networks, video…

Photo: Flickr/House of Sims

Increased access to content publishing

means increased ability to

Photo: Flickr/jared

broadcast evidence of corruption.

Blogging

Congo (Kinshasa)

Photo: Current TV

Collaborative Blogging

China

Photo: hearttoheart blog

Video

Malaysia

Photo: jacoblee776

Digital Photos

Congo (Brazzaville)

Photo: jacoblee776

Wikis

United States of America

Photo: Wikileaks.org

Organizing Protest

Coordinating Response

Photo: Flickr/apt tyreseus

key dynamic: collective action

FacebookSocial Networks

Iranian Expats Worldwide

Photo: self

Photo: name withheld

India

Mobile SMS

Photo: desisworldwide.com and abc.net.au

Crowdsourcing Data Analysis

United Kingdom

Photo: self

The Unsteady Leap Offline

Photo: Flickr/krossbow

Photo: Indiavotereport.com

Key Questions

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How will you integrate existing self-published content into TI advocacy?

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by integrating existing content

Adapting to social media

Photo: Flickr/STFHQ

improve reporting and movement building around corruption issues?

How will you use social media to

Changing social media bycreating new applications & projects

Thank you!

Photo: Flickr/elitatt