Robert PrattenCEO & Founder

@robprattenEurope: +44 207 193 4567

USA: +1 415 287 4150http://tstoryteller.com

Using Mobile to tell Transmedia Stories

Consumer Recreation Services

CONSUMER BRANDS

TRANSMEDIA STORYTELLING

@belen_santa

Storytelling to engage today’s consumers

Conducttr = Lego for transmedia storytellers

Twitter ChatBack Personal Content Locker

SMS Voting

Behavioral targetingFacebookCharacters

CRM

CMS

Mobile as a portal between realities

READ

RECORD

REVEAL

RECEIVE

REACT

“Dorina Basarab left Kirk her email address (dbasarab@gmail.com) and told him to email when he was ready to fight.”

“Welcome to the fight!Dark forces are plotting against us….”

Location-based Location-awareVs

Code Runner

Subtlemob - location as context for storytelling

http://productofcircumstance.com/

http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/

Locals VisitorsVs

Tweet #PASSION

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #WISDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #REALITY

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

Tweet #FREEDOM

Lead a better life - get

connected and help

us build an AppiCiti(www.appiciti.com)

On

line

On

Lo

cati

on

HEAD HEART

EGO SOUL

Transbay “Connected Cities”

Chalmatia, New Orleans

Bring the World to the location & the location to the World

Mobile is a doorway into

our minds