Post on 27-Jul-2020
Enrollment Summit
July 12, 2012 Maucker Union University Room
Hosted by Enrollment Council
Welcome and overview
Gloria Gibson, Provost
On behalf of the Enrollment Council . . .
Ben Allen
James O'Connor Cliff Chancey
Michael Hager Terry Hogan
Shashi Kaparthi Gloria Gibson
Phil Patton
Joel Haack
KaLeigh White
Christie Kangas Joyce Morrow
Kent Johnson
Michael Licari Dwight Watson Craig Klafter Bruce Rieks
President (Chair) Executive Director, University Relations Head, Department of Physics Vice President, Administration & Financial Services Vice President, Student Affairs (Vice Chair) Director, Institutional Research and CIO
Provost and Executive Vice President University Registrar Dean, College of Humanities, Arts & Sciences Vice President, Northern Iowa Student Government Director, Admissions Director, Student Financial Aid Dean, Continuing Education & Special Programs Associate Provost, Academic Affairs & Dean, Graduate College Dean, College of Education
Associate Provost, International Programs Director. Budget Development
Our goal
To broaden engagement across campus in the process of building enrollment . . .
By devoting time to
1. Examining current demographic, public policy, competitive and fiscal environments;
2. Learning about current student recruitment practice; and
3. Discussing strategies and tactics that would foster progress.
With a limitation
1. Focus on resident, undergraduate enrollment; 2. Includes students direct from high school and transfers.
Agenda 9:00 – 9:20 am Welcome & overview
Gloria Gibson, Provost
9:20 – 10:15 am Environmental scan: Why is enrollment important and challenging?
Ben Allen, President
10:15 – 10:30 am BREAK
10:30 – 11:00 am Current enrollment: What pieces make up the whole?
Shashi Kaparthi, Chief Information Officer
11:00 am – noon Current program: How do we generate our current enrollment?
Terry Hogan, Vice President, Student Affairs
Agenda (continued)
12:00 – 12:15 pm BREAK – Boxed lunches in the hallway
12:15 – 1:15 pm Best practice: Examples from UNI colleges
CHAS – Joel Haack
COE – Mary Herring
CSBS – Brenda Bass and Rowena Tan
CBA – Leslie Wilson
1:15 – 1:30 pm BREAK
1:30 – 2:30 pm Small group discussion
How do we improve?
2:30 – 3:30 pm Open forum
Environmental scan: Why is enrollment
important and challenging?
Ben Allen, President
Four factors in current environment
1. Public policy 2. Demography 3. Competition 4. Costs of higher education
Public policy shifts
1. Implementation of Senior Year Plus
2. Expansion of community college articulation agreements
3. Continuation of Iowa Tuition Grant
4. Reduction of state appropriations
5. Elimination of tuition set-aside
Public policy shifts
1. Implementation of Senior Year Plus –
Legislation that encourages earning of college credit by current high school students.
Impact: Connects high school students to community colleges early.
New freshman with accepted community college credit prior to enrollment
29.40% 29.10%
36.60% 38.90%
46.40% 47.00%
50.60%
57.80% 59.40%
64%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Pe
rce
nta
ge o
f St
ud
en
ts
Fall
Public policy shifts
2. Expansion of community college articulation agreements – Encourages seamless pathways from Iowa community college coursework and degrees to bachelor’s degree attainment at Regents institutions.
Impact: Easier for students to shop for less expensive and/or less rigorous credits.
Iowa community college fall enrollments
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Stu
den
ts E
nro
lled
Year
Source: http://educateiowa.gov/index.php?option=com_content&view=article&id=252&catid=183&Itemid=2182
Transfer enrollment at UNI
Public policy shifts
3. Continuation of Iowa Tuition Grant – Provides financial aid to Iowa students who choose to attend a private college in Iowa
Impact: Along with private colleges’ ability to discount tuition (average is 42%), makes cost of attendance much more competitive with Regents institutions.
Funding for Iowa Tuition Grant
Public policy shifts
4. Reduction of state appropriations – Systematic reduction over time of public support to Regents institutions.
Impact: Increases in tuition create challenges for students to choose us and to remain with us through degree completion.
Source: Board of Regents, State of Iowa Reports
Changes in State
Appropriations and
Tuition Revenue 70.7% 71.2% 71.2% 71.2% 71.1% 71.6%
68.1%
63.6%
59.1% 57.6% 58.7% 57.8% 59.1% 59.5%
53.0% 50.7%
47.7%
29.3% 28.8% 28.8% 28.8% 28.9% 28.4%
31.9%
36.4%
40.9% 42.4% 41.3% 42.2% 40.9% 40.5%
47.0% 49.3%
52.3%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
FY96 FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
State Funding Tuition Funding
Public policy shifts
5. Elimination of tuition set-aside – Current effort to limit Regents institutions’ ability to use tuition funds to provide financial aid.
Impact: Disproportionate negative effect on UNI as our students have lower socio-economic status compared to Iowa/ISU; impacts our ability to compete for quality students.
Four factors in current environment
1. Public policy 2. Demography 3. Competition 4. Costs of higher education
Iowa high school graduates
38,613 38,865 38,872
38,394
39,591
40,313
40,986
39,976 39,688
39,361
38,488
37,477 37,326 37,428 37,290
35,000
36,000
37,000
38,000
39,000
40,000
41,000
42,000
Gra
du
atin
g St
ud
ents
Year
Source: http://educateiowa.gov/index.php?option=com_docman&task=cat_view&gid=511&Itemid=1563
Four factors in current environment
1. Public policy 2. Demography 3. Competition 4. Costs of higher education
Destinations for Fall 2011 freshman admits who did not enroll at UNI
Iowa State 16.06% 226 students
University of Iowa 13.23% 183 students
Wartburg 4.48% 63 students
Des Moines Area CC 3.77% 53 students
Kirkwood CC 3.41% 48 students
Central College 2.92% 41 students
Hawkeye CC 2.35% 33 students
Simpson College 1.92% 27 students
Luther College 1.78% 25 students
Drake University 1.75% 25 students
Hawkeye Community College
While a previous advertisement asked “Got Class?” this Hawkeye Community College billboard on University Avenue near Main Street holds the same location with a different message.
Kirkwood Newspaper Insert in Northern Iowan
This postcard sized newspaper insert was placed by Kirkwood in the Northern Iowan earlier this summer.
Clarke University Billboard on University Avenue
This billboard boasting 100% placement of elementary teachers is located on University Avenue by the Jiffy Lube facing westbound traffic. It is one of three from Clarke that have appeared in last two months.
Wartburg College Commercial: Dependability, Stability, and Possibility
This Wartburg TV advertisement was published to their YouTube channel as well on April 30th, 2012 and is currently running on local cable television.
University of Iowa/Iowa State University
Presidents Mason and Leath have made very recent public statements about their desire to increase enrollment of Iowa undergraduates.
Both have made significant investments in paid advertising and admissions staffing.
Admissions staffing Iowa ISU UNI
62 62 21
Source: Staff listings on respective websites
Four factors in current environment
1. Public policy 2. Demography 3. Competition 4. Costs of higher education
UNI tuition/fees cost
$2,860 $2,988 $3,130 $3,440
$4,118
$4,916 $5,387
$5,602 $5,912
$6,190 $6,376 $6,636
$7,008 $7,350
$7,635
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
Do
llars
Academic Year Source: Financial Aid
Undergraduates receiving Pell grants
25.9%
23.5% 23.0% 24.0%
26.2% 27.0%
25.9%
23.3% 23.0% 24.7%
23.2%
26.4%
29.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Per
cen
tage
of
Stu
den
ts
Academic Year Source: Financial Aid
UNI’s Pell coverage rate
104.9% 104.6% 105.4% 109.0%
97.1%
82.4%
75.2% 72.3%
68.5% 69.6% 74.2%
80.6% 79.2% 75.5%
72.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Pe
rce
nta
ge o
f Tu
itio
n C
ove
red
Academic Year Source: Financial Aid
Average student debt at graduation
$14,772 $15,168 $15,439 $16,013 $16,716
$18,397
$20,239 $21,561
$22,541
$24,176 $24,123
$25,735 $25,523
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Do
llars
of
Deb
t
Academic Year
Source: Financial Aid
Colleges with space available after May 1st
Current enrollment: What pieces make up
the whole?
Shashi Kaparthi, Chief Information Officer
Fall 2011 Students by Academic Career/Residency
80%
4%
3% 10%
2% 1%
Undergrad Resident
Undergrad Non-Resident
Undergrad International
Graduate Resident
Graduate Non-Resident
Graduate International
Fall Enrollment 13,926
13,441
12,824
12,513
12,260
12,609
12,908
13,080 13,201 13,168
11000
11500
12000
12500
13000
13500
14000
14500
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Stu
de
nts
Fall Semester
New Freshman vs New Transfers
2,263
2,104
1,865 1,785
1,700 1,737 1,768
1,991 2,015 1,946 1,978 1,937
1,167 1,235
1,119 1,097 1,080
1,201 1,117 1,077 1,052 1,088
1,138 1,041
0
500
1000
1500
2000
2500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Enro
lled
Stu
de
nts
Fall Semester
New Freshman Transfers
Breakdown of UGs by Residency
11,536 11,754 11,504 11,061
10,516 10,185
9,907 10,157 10,185 10,469 10,532 10,522
498 529 571 507 516 537 542 555 598 541 526 541 184 191 207 206 188 230 253 298 264 284 333 345
0
2000
4000
6000
8000
10000
12000
14000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Enro
lled
Stu
de
nts
Fall Semester
Resident Non-Resident International
UG Minority vs Non-Minority 11,023
10,498 9,978
9,740 9,463 9,679 9,758
10,152 10,192 10,123
648 668 668 620 628 631 648 767 742 815
0
2000
4000
6000
8000
10000
12000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Stu
de
nts
Fall Semester
Non-Minority Minority
* Excludes International Students
Average ACT of New Freshman
22.8
22.9 22.9
22.8 22.8
23
22.9
23
23.1
23.2
22.6
22.7
22.8
22.9
23
23.1
23.2
23.3
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
AC
T C
om
po
site
Sco
re
Fall Semester
Retention Rate of New Freshman
81.4
80.6
81.4
80.9
82.1 82.3
83.7
82.3 82.5
82
79
79.5
80
80.5
81
81.5
82
82.5
83
83.5
84
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Re
ten
tio
n R
ate
Cohort Year
4-Year Graduation Rate
29.5
33.5 33.9 32.3
33.5
35.2 35.2 35.7
37.7 36.8
0
5
10
15
20
25
30
35
40
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Gra
du
atio
n R
ate
Cohort Year
Top 10 Majors (Fall 2011)
Program Enrollment
Elementary Education 1400
Accounting 589
Early Childhood Education 482
Psychology 459
Management: Business Administration 413
Biology 411
Finance 385
Marketing 364
Criminology 340
Movement and Exercise Science 326
Top 10 Majors of New Students (Fall 2011)
Program Enrollment
Elementary Education 317
Accounting 182
Psychology 141
Early Childhood Education 110
Criminology 103
Management: Business Administration 101
Biology 90
Business Potential 75
Marketing 74
Social Work 74
Top Sources of New Transfer Students (Fall 2011)
School Number of Students
Hawkeye Community College 210
Kirkwood Community College 147
North Iowa Area Community College 79
Des Moines Area Community College 65
Iowa Central Community College 60
University of Iowa 51
Indian Hills Community College 40
Iowa State University 32
Northeast Iowa Community College 29
Iowa Lakes Community College 19
Current program: How do we generate current
enrollment?
Terry Hogan, Vice President, Student Affairs
The recruitment funnel . . . Awareness Prospect Applicant Admit Matriculant
Recruitment advertising
Print/online ads in college guides, directories
NEW: Online ads via Google Search NEW: Online banner ads NEW: Billboards/mall banners Occasional TV
Google search result
Web Banner Ad
Billboard
Prospect development
Purchase of targeted mailing lists NEW: Segment high ability for Honors
Program effort Contact cards collected during visits/fairs Inquiries collected via website, third-party
providers, campus programs/camps, phone call Leads to initiation of prospect
communication program
Web presence/tools
NEW: Redesigned Admissions site Facebook YouTube NEW: Redesigned Financial Aid site Plans of Study Transfer Planet Financial aid calculator
Campus visit programs
Face-to-face meetings with Admissions counselors, advisors, faculty
Campus tours Visits to colleges/academic programs,
residence halls, dining halls Peer interaction via SAA, ESP and ISP Group visits/visit events (Panther Peek
Days)
Counselor recruitment
Admissions counselors assigned to geographic territories
College-based recruiters pursue targeted prospects
Regional reps deployed to Twin Cities and Chicago
Visits made to high schools, community colleges, fairs, other events
Counselor recruitment (cont)
Relationships developed with high school/CC counselors
Prospects assigned to personal counselor Direct contact/follow-up to prospect
inquiries NEW: Webinars used for interaction with
outlying schools
Peer telecounseling
STARS – peers who provide targeted outreach calls after hours
Call Center – peers who respond to telephone inquiries
NEW: Student organizations tapped to make targeted calls
Application processing/response
All undergraduate applications on-line Provide immediate email
acknowledgment of application Assess transferability of credit NEW: Provide admission decision within
72 hours Leads to initiation of yield communication
program
Pipeline/targeted initiatives
Gary Community School District, Gary, IN Palo Alto Community College District, San
Antonio, TX Transfers, multicultural, high ability,
international
Best practices at UNI colleges
College of Humanities, Arts & Sciences
College of Education
Diversity Initiatives
COE Strategic Plan
• GOAL 3:
–Create, maintain, and enhance a culture that is characterized by a proactive commitment to diversity, collegiality, and mutual respect.
COE Website Prospective Student’s Page
• A commitment to diversity. We embrace all people, regardless of race, ethnicity, national origin, gender, sexual orientation, religion, age or ability – and teach our students to do the same. In our ever-changing world, this commitment becomes more and more important as you work with diverse populations.
http://www.uni.edu/coe/prospective-students
COE Recruitment, Retention, and Advising Position
• 40%: Advising students
• 30%: Coordinates Orientations and Transfer sessions
• 20%: Retention work with COE students of color
• 10%: Recruitment Activities
Goals/Metrics
• Increase # of students of color
• Increase Multicultural Teaching Alliance membership
• Participate in ongoing recruitment and advising activities with COE Advising Staff
• Represent and incorporate other COE participants on multicultural initiatives
Things We Would Change
• Job description: 60% Recruitment; 40% Retention
• Campus Training: join Admissions Counselor training sessions
• Data collection: List available data from Admissions Office
• College Fairs
• January 15 Scholarship Cutoff Date
Dr. Heather Hackman
• Diversity, Cultural Competency and Social Justice Education: An Introduction to the Similarities and Critical Difference with Respect to Effective Racial Justice Work
Dr. Heather Hackman
• Diversity IS NOT about power, privilege or access to resources. And, since these are core elements of every form of oppression, a “diversity” approach is doomed to never effectively address racism.
• Social Justice first, addressing Power and Privilege
Dr. Heather Hackman Change
• Faculty hiring, recruitment, and retention-average stay is two years
• Faculty training-proof is in the syllabus
• Candidate selection-more than GPA/ACT
• Weave throughout curriculum-interdisciplinary
• Community-deep relationships inside and outside university
College of Social & Behavioral Sciences
Scholarship Days
COLLEGE OF SOCIAL AND
BEHAVIORAL SCIENCES
Scholarship Days
Purpose of Scholarship Day
Showcase programs in CSBS
Attract high achieving students to CSBS
Allow students to meet and talk with faculty
and committee
In depth look at UNI
Hear experiences from similar students
Format V1 (circa 2000)
CSBS Scholarship day
All day event (8:00 AM to 3:30 PM)
Student Panels and information tables
Campus tours
Lunch
Interviews
Issues with V1—students’ view
“This is the
fifth time
I’ve been
on campus
this year…
I’ll be back
next week
for more
interviews”
Students miss too much school
Parents often take a day off of work
“We had to leave the house at 4AM to
get here”
Tours and Info Tables: “Been there, done
that…can I go to the bookstore?”
Issues with V1: Our View
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Scheduling,
Faculty and student volunteers
More students were requesting an
alternate format (phone interviews) or a
different day
Lunch arrangements
Giving students and parents a more
unique experience (for the 4th time)
New and Improved!
What are
other times the
students come
to campus?
Up-
Close
Day!
Up-Close Day provides
Parking
Information tables
Campus tours
Lunch
Flexibility in schedule
New Format
“It was
nice to
have a
place to
relax
during the
busy day.
It was fun
to meet
some of the
other
students,
too.”
Meet at a showcase room after lunch
Mingle with current scholars, faculty,
and scholarship committee
Have students bring them to interviews
in faculty offices
Benefits of the New Format
We have
other campus
divisions do
what they do
best, and we
devote more
time to
engaging
the student.
Good place to relax with a busy day
Students can use other times to meet with family and friends or go to sessions on campus
Students will be finished before 2PM
Availability of students and faculty
Built-in make up day
Important things to consider
! Working with other divisions on campus
to avoid overlap
Communication is important
Assume that many people won’t read
instructions
Bottom Line
Creates an experience more focused on the individual
Allows the colleges to invest time in what they do best
Develops a partnership between Student Affairs and Academic Affairs
College of Business Administration
Small Group Discussion
1. What might we do to increase enrollment?
2. How might working relationships between colleges, academic departments and Admissions be improved to help increase enrollment?
Open Forum
1. Share results of small group discussion . . .
2. Additional thoughts, ideas, concerns or questions?