Post on 14-Apr-2017
Today’s Presenter: Dawn Hollingworth
• Director - Brand Strategy & Creative Services
• 20+ years experience in creating successful brand, engagement and communication programmes
• Partnered with businesses ranging from dynamic start-ups to FTSE 100 companies
of joiners make up their mind
during the first six months about
whether to leave
Leaving statistics
Sources: 1) Aberdeen Group Research 2) Equifax research 3) Forbes research
90%
of joiners leave voluntarily within
six months
Leaving statistics
Sources: 1) Aberdeen Group Research 2) Equifax research 3) Forbes research
40%
of turnover happens within
the first 45 days
Leaving statistics
Sources: 1) Aberdeen Group Research 2) Equifax research 3) Forbes research
Up to
20%
of salary for
low-grade jobs
Sources: 1) Equifax research 2) and 3) Aberdeen Group Research
16% to20%
Cost to the business
Estimated average costs of turnover
of salary for entry-grade
professional service roles
Sources: 1) Equifax research 2) and 3) Aberdeen Group Research
Cost to the business
Estimated average costs of turnover
30% to50%
of salary for
senior hires
Sources: 1) Equifax research 2) and 3) Aberdeen Group Research
Cost to the business
Estimated average costs of turnover
150% to300%
My favourite statistic for cost of turnover
Source: Urbanbound research
£2.7 million
of top executives say they had a poor onboarding experience32%
for one top executive
Future-proof your ROI
Transformational onboarding will help you:
Protect your
investment(and reduce your costs
of drop-out and attrition)
Inspire
a winning
mind-set
Achieve a
competitive
advantage
Maria started her career on a fast-track graduate programme.
She was promoted several times in her previous company and is thrilled to be
starting her next chapter with your
business
Maria Holland | Senior Manager, 35 years old
Background
• Completed her business training within a prestigious establishment
• Progressive careerist, with a great track record
Attitude and values
• Dedicated leader who excels at bringing out the best in her team
• Values work-life balance
• Thrives on making a difference
Brings to the party
• Terrific technical expertise
• Positive ‘can do’ attitude
• Strong network of contacts
Introducing the PERMA model: Applied positive psychology
Positive Emotion
Engagement
Relationships
Meaning
Accomplishment / Achievement
PE
RM
A
Experience: Ultimate onboarding
Introducing the new joiner journey:
From accepting the offer to joining
Week 1
Month 1 event
Months 2-6
Supporting success from the moment they say, “Yes”
Congratulations!
Video card
Link to Hub
Visit theWelcome Hub
On PC
Phone or Tablet
From offer acceptance to joining:
1 2
From offer acceptance to joining: A personalised experience on a fully branded hub
Explore the company’s vision and values
Understand the company heritage
Free your potential
Network and belong
Boost your personal brand
Accrue points for completing tasks
Feel special
Set-up and basics done well
Daily leadership emails
More networking opportunities
Goal-setting and planning
Real-time engagement
Week 1:Positive reinforcement
How was your day?
Why was that?
Welcome and stimulus
Join our journey – shape our future
Values deep-dive – #atyourbest
Ethics at work
Information carousel – Q&A
Break-out sessions
Wrap-up and take-aways
Event | Taking it to the next level
Future-
focused
Digitally-
enabled
Business-
relevant
Lunch and learn series
Success modelling
Mastering business challenges
Internal & external speakers
Personal brand-boosting roadshow
Stylist
Photo
LinkedIn profile
Social media strategy
Personal impact tips
Months 2-6:Ongoing engagement, inspiration and support
Ongoing calls, hub interaction, coaching…
Managers task incentivised
Coaching workshops for managers and toolkits such as
checklists
Data insights and themes played back to core team and People Leaders – available on
a daily, weekly, monthly etc. basis
Content from events and stories; internal
communications and attending lunch and learns to engage the
wider talent population.
Confidence is infectious
Wider stakeholder experience - Highlights
People and
Hiring
Managers
Programme
Leaders
(HR and L&D)
Wider
organisation,
building
confidence
and pride
Delivering a win, win, win:For you, for the individual and for the business
Positive Emotion
Engagement
Relationships
Meaning
Accomplishment / Achievement
PE
RM
A
Winning Combination!
Transformational
Inspiring
EmpoweringConfidence
High-performance
Alignment
Delivering a win, win, win:For you, for the individual and for the business
Supported and engaged managers
Empowering HR infrastructure
Informed and supported People Leaders
Greater
engagement
Reduced attrition
Improved
performanceHigher impact
Increased
attractiveness
Talent
YOU
Principles to remember:
Positive Emotion
Engagement
Relationships
Meaning
Accomplishment / Achievement
PE
RM
A
Principles to remember:
Positive Emotion
Engagement
Relationships
Meaning
Accomplishment / Achievement
Warm welcome, personal touch, meaningful and
sustained interactions: VIP status.
Use storytelling to convey purpose, vision and values.
Involve leadership. Support strengths-based working.
Encourage and support networking. Empower hiring managers
to connect with impact. Provide mentors.
Bring ‘making a difference’ to life. Show how work supports
personal objectives.
Set SMART objectives. Recognise and reward success.
Show progression paths.
PE
RM
A
of candidates who go through
onboarding stay at least three years
The rewards…Benefits of onboarding
Sources: 1) and 2) Urbanbound research 3) Aberdeen group research
58%
of firms with standardised
onboarding report greater new hire
productivity
The rewards…Benefits of onboarding
Sources: 1) and 2) Urbanbound research 3) Aberdeen group research
54%
extra firm-wide productivity is
enjoyed by firms with an engaged
workforce
The rewards…Benefits of onboarding
Sources: 1) and 2) Urbanbound research 3) Aberdeen group research
40%