Trade with Vietnam

September 30, 2008

Maria, Kwak

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Contents

1. Introduction

2. Production

3. Marketing Plan

4. Conclusion

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1. Introduction

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1-a) The Mission and Goal

Our mission is to offer our costumers "Ao Dai (traditional dress for women in Vietnam)”.

Our goal is make a luxury AoDai Brand and contribute to Vietnam Public

welfare.

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1-b) The Logo and Slogan

Logo

Brand Vaodai : Vietnam + Ao dai

Slogan Feel the Difference with Vaodai

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2. Product

2-a) WHAT IS OUR PRODUCT?

•High quality

•Hand made, simple details

•Provide different colours

2-b) BENEFITS OF THE PRODUCT

•Quality of the material

•Exclusiveness

•Fashion

•Look radiant

2-c) COMPETITORS

•We don’t have competitors!!

Can you appreciate the differences?

Typical Japanese dress

Typical Chinese dress

2-d) SWOT ANALYSISStrengths•High raw material•Skilled worker

Weaknesses

Accidents (fire)

Corruption (customer service)

Opportunities•Expand around the world•Famous people use our product (Tea Leoni)

Threats•Tourist shops•Futures competitors (imitators)•Tariff and taxes

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3. Marketing Plan

Strategy Use High-Quality Silk [made in Vietnam]

Modern Design

Line Party : Wedding :

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3-a) Basic Concept

Slim and SexyElegance and

Oriental

For Young Woman

(16~35 years old) Interested in Oriental Beauty Preference for Slim & Sexy Seek after Unique

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3-b) Target

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3-c) Promotion

Homepage Continuous Update in each category every month Best customer Service

- Account buying Vaodai is a our forever account!

- handling existing accounts

- inducement of new accounts

Fashion Show Hold the Fashion Show In NY and HCM

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3-d) Advertisement Method

Internet

TV commercial

Fashion Magazine

Monthly publication

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3-e) Contribution

Purpose Help Children in Vietnam Help AIDS Patients in Vietnam

( 220,000 children and adults in Vietnam have HIV)

HIV :human immunodeficiency virus

How Use 5% of the total Income Make a donation to UNICEF

UNICEF :United Nations International Children’s Emergency Fund

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3-f) Location

Long Beach

HCM (Branch)

LA (Main Office)

• Manufacture• Transport

• Marketing• Design• Entry Procedure• Public Relation

Hochiminh

ONE STOP SHOP (OSS)

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3-g) Why we choose HCM city !

These grades are based on our subjective opinion

Restriction More flexible

To obtain permission

Less documentation required

No guarantee

None Tax reduction

Activity of

Business

Establishment

of company

Security of

Investor’s right

Incentive

system

Before After implement OSS

Establish how to

Guarantee rights

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3-h) Tax

•Preferential tax rate: 20%

•Tax holidays: 2 years

•50% discount of income

tax: 3years

Tax incentive

•Investment amount

: 8,000,000 USD

•ROI: 21%

(Return On Investment)

•Pay-back period: 6 years

High return

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4. Conclusion

4 Conclusion

With Vaodai,

Feel the Luxury and the Difference with Love

With Vaodai,

Feel the Luxury and the Difference with Love

5. References

• www.wikipedia.org

• www.google.com

• www.naver.com