Trade Fair Selection HD & HT and their Promotional Tool.

Post on 11-Jan-2016

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Transcript of Trade Fair Selection HD & HT and their Promotional Tool.

Trade Fair Selection

HD & HT and their Promotional Tool

We promote our company and product trough

A4 size colored single page brochureCD catalogue which has all the photographs of the product, details, sizes, shape, colors & prices.Advertisement in export portals like trade-india.com & India Trade Promotion OrganizationWeb site which is constantly getting updated with newly introduced products.

Kedar from Fiberol India – garden planters and fountains

Kedar from Fiberol India – garden planters and fountains

BrochureCD catalogueExport portalswebsite

We promote our company and product trough

Catalogue CDs sending some representative samples from time to time word of mouth publicity due to close cooperation amongst different trading partnersWebsite is soon to be the next stepregular exchange of visits between trading partnersattending trade fairsNewsletters to inform about the community

Walia from CRC India – fair trade handicraftsWalia from CRC India – fair trade handicrafts

BrochureCD catalogueExport portalsWebsiteSending sampelsMouth to mouthBusiness tripsTrade fairsnewsletters

We promote our company and product trough

BrochureCD catalogueExport portalsWebsiteSending sampelsMouth to mouthBusiness tripsTrade fairsNewslettersTelephone –mail contactE-marketingInvitation letter

Telephone and email contacts BrochureCD catalogueSelected Trade FairsE-Marketing using updates and links to the websiteInvitation letter to potential costumers

Jendra from Serene – Bali: lifestyle concept (ceramics, woven runner/sets……

Jendra from Serene – Bali: lifestyle concept (ceramics, woven runner/sets……

We promote our company and product trough

BrochureCD catalogueExport portalsWebsiteSending sampelsMouth to mouthBusiness tripsTrade fairsNewslettersTelephone –mail contactE-marketingInvitation letter

Maricucha & Nelly from Allpa Peru – Textiles, Ceramic, Jewellery, Fair Trade

Maricucha & Nelly from Allpa Peru – Textiles, Ceramic, Jewellery, Fair Trade

brochure, catalogues very nice invitation to our existent and potential customers through email. Allpa twice a year does Commercial visits to our clientsWe have a web siteWe go to trade fairs in Paris, Frankfurt, NY

Promotional tools

The traditional tools

brochures –catalogues - folders

newsletter

price list

Trade FairsTrade Fairs

Invitations Greetings…...Invitations Greetings…...

e-mailse-mails

websitewebsite

B2B platformB2B platform

Promotional tools

Anything missing ?????

Email Promotion more effective than Social Media

Although less well loved than social media, email seems still be a more effective media campaign for the buyer..

Traditional techniques such as email campaigns, search engine results, even more ads can influence people to visit the suppliers website, compared to the interaction through social media.

It’s an online conversation!

On ????

Create relationships using social media with people who might not otherwise know about our products or service Integrate it

with other Media vehicles

Be yourself, reflect personality

Be consistent

Do you read blogs? Do you use an RSS reader like Google Have you submitted content to a social network? Has your content become “popular” or hit the front page? Do you or a client of yours do social media marketing?

Content marketingContent marketing

Manage your online reputation

How do potential clients know you even exists? How will these potential new clients find you?

There’s a good chance the first thing they’ll do is google the name of your business. And then what?