Post on 06-May-2015
description
portfolio
Traci Lepore
2012
User Research Contextual Inquiry, Data Modeling, Heuristics, Personas
User Experience Design Interaction Design, Information Architecture, Documentation
Thought Leadership Writer, Presenter, and Community Participant
Creative Strategist with Passion & Commitment
A Boston area user-centered design enthusiast who is driven to find innovative ways to approach the process to find empathetic and truly user-centered designs that also meet the business goals and technical constraints.
User Research
Research to understand what makes cool products cool
Goal: Research to understand the motivators and psychology behind what makes cool products cool in support of a book
Involvement:
Contextual Inquiry/Research
Affinity Diagramming
Personas
Device Personas
Biggest Challenge:
To manage a large amount of data across age groups
Results:
Created new artifact models and worked through new process for consolidation
Success:
Provided research that helped to shapeconcepts for the intended book
Heuristics to rate a global website against its competitors
Goal: Recommendations to focus the direction of future web site changes to keep the company at the top of the field
Results in tabular and graphical representation Specific instances of what was working or not
User Experience Design
Goal: An updated website that helped to bring together multiple properties under the umbrella of Avid.com to further the “One Avid” initiative
Involvement:User research/requirements gatheringPersonasCompetitive analysis/content analysisSitemap/wireframesQA through development
Biggest Challenges:
Create a new taxonomy and navigation that covers multiple segments and a large product portfolio
Phasing the project appropriately
Updating design and structure with existing content (minor updates)
Design a new support tab
Results:Launched Phase 1 – the Pro Audio/Video product catalog (family and product pages)
Success:Initial analytics and social media commentary show positive improvements in metrics and feedback
Website Redesign for Avid.com –Phase 1 launch
From initial taxonomy prototypes
Tried 3 different approaches to organization to determine what worked best for various segments
Website Redesign for Avid.com
Content analysisExisting avid.com pages compared to other competitor’s and supported by analytics
Personas
Consolidate and clarify web personas across segments
Website Redesign for Avid.com
WireframesWireframes for creative and development
Website Redesign for Avid.com
Goal: A demo-able UI that takes advantage of web 2.0 technology (move to new web platform from desktop platform)
Involvement:Visioning/storyboardingPaper prototyping in 2 iterative rounds
Biggest Challenges:
Create simple & effective call and line controls that work intuitively for users
Eliminate the amount of places and steps required to manage calls so that users could focus on handling customers
For our own internal processes presented a new documentation challenge for rich interactions
Results:Wireframes that could be vetted in agile development process in a timely manner
New methods for documentation
Success:Met client needs and is set to release this year
Specific instances of what was working or not
Interface Redesign for call management as seen by Agents and Supervisors at call centers
Interface Redesign for call management as seen by Agents and Supervisors at call centers
Round 1 prototype from actual interview
Final Wireframe with redesigned call controls
Interface Redesign for call management as seen by Agents and Supervisors at call centers
New methods to capture interaction paradigm decisions that affect the design
Visual Design for call management as seen by Agents and Supervisors at call centers
Goal: A visual design and style guide for implementation as well as final interactions
Involvement:Interaction designVisual design/oversightDocumentation
Biggest Challenges:
Understand dojo toolkit out of box capabilities
Design a visual style with minimal style guide references
Results:Visual designs and style guide that developers could implement immediately from
Success:Helped speed up the development process
Goal: Structure the framework of portals to highlight big ticket services
Involvement:Content AnalysisStakeholder InterviewsDesign and Documentation
Biggest Challenges:
Understanding the types of content across different topic areas to develop a flexible framework for future design
Portal Framework for college lending site to highlight unseen content and capabilities
Goal: Build a trusted community to help business managers make credit decisions
Involvement:Contextual InquiryAffinity DiagramVisioning/StoryboardingPaper prototyping in 2 iterative roundsWireframes and documentations
Biggest Challenges:
Understanding what would make a trusted community for this audience – it’s not social networking
Specific instances of what was working or not
New Functionality Design for implementing a community section
Goal: A more intuitive and easier to use interface
Project Involvement:Contextual InquiryVisioning/StoryboardingPaper prototyping in 2 iterative roundsUsability testing
Biggest challenges:
A simple and quick mobile application that supports mobile work
Specific instances of what was working or not
Mobile Application Redesign for field service technicians
Goal: Make an online tool to replace paper reporting on the health of insurance businesses
Involvement:Contextual InquiryAffinity Diagram
Personas
ArtifactsVisioning/StoryboardingPaper prototyping in 2 iterative roundsWireframes and Documentation
Biggest challenges:
Understanding what set of numbers in volumes of paper reports were actually being used to monitor health of the business
Specific instances of what was working or not
Interface Design for monitoring the health of small insurance business
Goal: Develop a mobile application to support sports fans
Involvement:Contextual InquiryAffinity DiagramVisioning/StoryboardingPaper prototyping in 3 iterative roundsVisual Design
Usability Testing
Biggest challenges:
Understand what information and functionality is necessary to support fans in a mobile application
Mobile Application Design for following baseball
Thought Leadership
Thought Leadership for the benefit and improvement of User Experience Design as a practice
"Very effective the comparison between the material being read vs. acted was compelling and clear.”
"Very interesting and engaging.”
"It was effective because it created useful analogies between theatre and design.”
"Helpful for us to understand how to construct characters that are usable and portrayable by others.”
"By getting us to participate we can understood better.”
"It was lively and engaging and has a good story.”
"The emphasis on emotion helped bring the persona to life.”
"Helped me to see ways to enhance research and persona writing techniques.”
"Expand to others in the office.”
"I think this would be good for brainstorms and briefings.”
"Techniques useful a part of a client engagement and during R&D.”
"Helps designers and developers understand how to think from the character's perspective.”
"Could help show our company what our department does.”
Quotes from a recent workshop that was developed and presented by myself and Byron Stuart
Presenter
For Boston UPA Mini Conference ‘08 & ‘09
Thought Leadership for the benefit and improvement of User Experience Design as a practice
Columnist
Uxmatters.comCommunity Participant
At local organization meetings, Twitter, etc
portfolioTraci Lepore
2012