Sharing economy the

responsible tourism

perspectiveGavin Bate

Profit is the driving force

Short term return over long term dividend

Has to make business sense

Greater good is an afterthought

Social impetus comes last

developmental perspective and social benefitlong term investing in the communities

encouraging contribution, ownership and good governanceSystemic change which will make a difference to the lives of

marginalised workers and the supply chain

Welcome to the customer‐driven 

economy

purpose-driven social brand

business needs to place equal weight on society’s interests 

as on business’ interests.

87% ..of global consumers believe that

Think it’s ok for brands to support good causes and make money at the same time 

Have boycotted a company in the last 12 months because of irresponsible business practices 

76%

55%

91% of global consumers would change brand if it supported a good cause..

Innovation and ImaginationThe four drivers

More innovative individualsMore innovative entitiesMore innovative nationsMore innovative planetary management

5 characteristics for “Better Business, Better World”

• Education and lifelong learning• Innovation ecology• Quality business environment• Information and communication technology infrastructure

• Model governance and change‐friendly values

It is perfectly possible to combine good business sense withconcern for the inequities we have created on our planet.

Collaborate/shared/peer/access economy

Economic model driven by

network technologies 

that enables things and skills to be 

shared or exchanged in ways and on a scale not possible before

Demand SupplyPlatform

Why?More open to 

self guided holidaysinformation from other tourists

use internet, smartphones and tablets to plan and buy travel

demand sustainable tourism products

individual authentic tourism experiencesOECD, 2014

Magnetism of innovative digital technologies

Rapidly growing volume                of sharing activityPositive symbolic                          meaning of sharing

easy accesswide range of travel optionsmore affordablemore flexiblepersonalisedauthenticcontact with local citizensreduction in energyreduction in water use, emissions and waste

increase in part time workersless job/social security

threat to safetyno health/disability compliance

tax evasionunfair competition

no environmental protectionno labour laws

no municipal tourism feesno consumer protection

Alan E Young, “How the Sharing Economy is (Mis)shaping the Future’

Informal economies

Co-operatives

Exploitation

Corruption

Inequality

Poverty

Tribalism

moneyjobs and careers

training & development

opportunities

happiness, satisfaction, respect

Invest gross profit margin –share the money

good governance,

employment rights, enterprise and equality

Actcollectively

Train, develop and engage all staff

Take responsibility inthe supply chain

the belief in a universal bond of sharing that connects all humanity

corporate changemakers can transform business from the inside out

bridging innovation and action and responsibility

New Leaders of the World