Post on 19-Aug-2020
Town of Whitby Corporate Communications Strategy Mayor’s Town Hall Meeting Mayor Perkins October 25, 2012
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Communications Goal
• Ensure that communications across the Town of Whitby are: – Coordinated – Effective – Responsive – Timely – Accessible
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Communications Strategy
• Provide a structure for how the Town can best communicate information to residents
• Optimize the use of technology and build upon the proliferation of social media and new media channels
• Align communication practices with the way residents prefer to be communicated with by the Town
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Current Communication Methods
• Websites – www.whitby.ca – www.choosewhitby.ca
• Whitby Perspective • Activity Guide • Experience Our
Downtowns • Seniors in Motion • Waste Calendar
• Online Surveys • Newspaper Advertising • Media Coverage • Online Calendars • Facility Advertising • Council Meeting
Announcements • Mayor’s Town Halls • Virtual Town Hall
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Websites
• The Town’s corporate website www.whitby.ca was fully redesigned and launched on May 1, 2012
• The Town’s Economic Development site www.choosewhitby.ca also launched in 2012
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Websites (continued)
• Homepage Banners and Hot Buttons
• What’s Happening, Council Highlights and Events Calendar
• RSS feeds and Subscribe to news
• Menus and Search
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The Whitby Perspective
• The Whitby Perspective is circulated to 40,000 homes via Canada Post.
• It is published twice a year. • It updates the community
on Town projects, programs, services, awards, events and partners (e.g. Whitby Hydro).
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Activity Guide
• The Activity Guide is circulated to 33,000 homes via Whitby This Week.
• It is published four times a year.
• It outlines sports and recreation programs and leisure services.
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Experience Our Downtowns
• The Experience our Downtowns magazine is circulated to 33,000 homes via Whitby This Week.
• It is published twice a year.
• It advertises businesses in both Downtowns.
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Seniors in Motion newsletter
• The Seniors in Motion newsletter is circulated to Whitby Senior Services members.
• It is produced twice a year.
• It provides information of interest to seniors in Whitby.
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Waste Calendar
• The Waste Calendar is circulated to homes via Canada Post.
• It is published once a year.
• It provides detailed information on the waste collection services for Whitby residents.
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Facility Advertising
• The Town regularly communicates events and programs with signage: – Exterior Signage – Posters on notice boards in
Town facilities – Interior TV monitors
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Newspaper Advertising
• The Town of Whitby publishes ads in local news media, including Whitby This Week, Brooklin Town Crier and SNAP Whitby.
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Media Coverage • The Town of Whitby
sends out Media Releases, Advisories and Public Notices to print, television and radio media outlets
• The media outlets notify the public via articles, news interviews and/or photographs
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Online Calendars
• Town events are uploaded onto external online calendars, such as: – DurhamRegion.com – SNAP Whitby – Durham Tourism – CKDO – Chamber of Commerce – Parent Source – Kijiji
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Community Engagement
• Community engagement is the basis for building healthy, sustainable and inclusive communities
• The Town recognizes the importance of involving the community in the development of strategies, policies, services and programs – Information Sharing (awareness) – Consultation and Active Involvement (opinion)
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Consultation and Active Involvement
• When the Town solicits public opinion, it: – Holds Public Information Centres /
Open Houses – Mails / emails invitations for comment – Maintains an Interested Parties list – Compiles opinions using surveys (paper and
digital) – Posts all related information on the website
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Other Communication Methods
• Electronic Newsletters
• More Printed Newsletters
• Radio Advertising • Read-o-Graph Signs • Rink Boards
• Social Media – Twitter
– Blogs
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Question and Answer Session
• How would you like the Town to communicate with you?
• How would you like to communicate with the Town?
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Thank you!