Swachh

Bharat

Mission

Mission

Nirmal

Bangla

Sanitation Coverage in West BengalCensus-2011 NSSO 2012 BLS data

Households having access to sanitation

48.7% 60.3% 55.31

Post Baseline Coverage

2013-14 (MPR) 2014-15 Present access %

6.08 lakh 8.47 lakh 64.91%

Rate of yearly increment (in last two years)- 4.7%

Required rate of increment in next 5 years- 9.59%

Required numbers (Annually) :10.6 lakh

Achievement during 2014-15 and year-wise planning till 2 Oct-2019:IHHL

•8.47 lakh IHHL

•Households without toilet as on 1/4/2015:

53.22 lakh

•Year-wise planning for 2019:

•2015-16: 12 lakh

•2016-17: 12 lakh

•2017-18:12 lakh

•2018-19: 12 lakh

•2019-20: 5.22 lakh

•Not counting toilets, but making villages ‘Open Defecation Free’; reducing child mortality, morbidity

•Focus of communication to shift from individuals to the community

•From subsidy driven advocacy to community triggering

•Subsidy to households, however, continues and a combination of individual subsidy and community incentive introduced

Present policy shifts

Highlights of the State Strategy and Action Plan• The timeline of the Mission in tune with the National timeline of

achieving ODF by 2 October 2019

• Accelerated efforts to create enabling institutions and processes by December 2017 so that the remaining period may be utilized for sustaining the initiative

• Nadia district achieved complete coverage and in the final process of ODF declaration (declared by the Honble Chief Minister on 30 April itself)

• Hooghly, Purba Medinipur, North 24 Parganas fast moving towards ODF (to be ODF by March 2016)

• Activities stepped up in Burdwan and Howrah (to achieve ODF status by March 2017)

• Very good examples of community processes in Birbhum, Maldaand Coochbehar districts (also expected to be ODF by March 17)

Highlights of the State Strategy and Action Plan

• Creative mix of using the RSM/ PC and using the community for direct purchase of the materials and constructing the toilets through skilled masons

• Extensive Mason trainings

• Support organisations with appropriate financial support for community mobilization and triggering

•A specific and comprehensive Media Plan for community mobilization

• Community triggering - the main pillar of activities, especially in the low coverage areas

• Extensive training to develop local level motivators and facilitators for the community processes

Highlights of the State Strategy and Action Plan

• Extensive use of the field functionaries of the Health & Family Welfare and the Child Development Departments

•Use of faith-based leaders, IMA and other CBO/ NGO

• SHGs and their Clusters and Federations to be extensively used for multiple activities including working as Supply Chain, monitoring of construction and usage, BCC/ IPC and even for triggering, where capacitated

• School teachers and students to be used through targeted interventions. Students encouraged to work as harbingers of sanitation messages

• Efforts to bring about corporate funding under CSR to fill up critical gaps

Some Critical Issues

1. The Scale of Funding

• In next five years, the country needs close to Rs. 2.50 lakh crore for the Mission

• West Bengal alone will require Rs.12000 crore, Rs.2200 crore annually

• Changing the cost sharing pattern from the present 75:25 might make it extremely difficult for the states to provide resources, especially for the states with huge numbers to cover

• Corporate funding is yet to take concrete shape and the priorities are often different

2. The Issue of Baseline Survey (BLS)

• When we talk of community saturation and ODF, our efforts cannot be limited due to a BLS conducted when the approach was more construction driven

• When we are going for ODF, substantial households are found to be left out of the Survey and thus cannot be covered

• In Nadia district alone (which is now ODF) we had to construct close to 39000 toilets for households outside the BLS

• Flexibility is essentially required. The states are to be given flexibility to revise the baseline figures, strictly on the basis on community feedback during triggering and other community processes

Some Critical Issues

3. The issue of defunct toilets• Toilets constructed during TSC, with low level of investment

have completed their shelf life

• Due to very low level of funding those were often not fit for long term use and people went back to open defecation

• If BPL/ Restricted APL households having defunct/ dysfunctional toilets are not covered again, ODF will remain a dream

• In West Bengal alone, we have around 18 lakh such dysfunctional toilets

• If providing second incentive is an issue, MGNREGA resources may be constructively used to address this problem. Instead of separately taking an entire GP, MGNREGA may contribute towards filling this critical gap

Some Critical Issues

4. Flexible and higher cost norms for Community Sanitary Complexes and Solid & Liquid Waste Management Programme

• Cost norm is presently restricted to Rs.2.00 lakh only for CSC whereas a complete decent unit costs a little above Rs.3.50 lakh

• For SLWM, the present norm is suitable to smaller Gram Panchayats

• For 500+ households it is Rs. 20.00 lakh per GP

• For States like Kerala, West Bengal having substantially larger GPs with 4000+ households the norm is restrictive and may be revised on per Household basis

Some Critical Issues

5. Continued support post-ODF• ODF is not just about construction

• It is about Behavior Change which requires sustained IEC/ BCC interventions post saturation

• Present IEC/ BCC/ Capacity Building/ Admin fund is designed as percentage of fund spent on construction only

• No fund support for activities once the construction phase is over

• This may lead to relapses to Open Defecation

• Actually sustained IEC/ BCC is a must to ensure that the social norms are attuned to cleaner environment through sustained ODF status

Some Critical Issues

Intensive Advocacy, Inter-personal Communication and Social Mobilization to change behavior in favor of Open Defecation Free (ODF) West Bengal

The Journey towards Open Defecation Free (Nirmal) West Bengal

Communication materials developed

Logo of the State Mission (Mission Nirmal Bangla)

Pledge scroll

Pledge leaflet

Hoarding, banner

Pledge standee

Launch event gate

Media folder

Pledge sticker

Poster: market place

Poster: AWC

Poster: College, Cinemas

Poster: market place

Poster:

AWC/

PHC/

Sanitary

Mart

Poster,

school

Badge

Wall painting: panchayat /BDO offices

Wall painting: road-side

Wall painting: bus shelter/market place

Wall painting: village

Wall painting: AWC/PHC/ S Mart

Wall painting: AWC/PHC

Standees

Van

Kiosk at fair

Snakes & Ladder Game

Child-badge

New toilet letter

New toilet certificate

New toilet house marking

Toilet leaflet: Side A

Toilet leaflet: Side B

Name/address will

be separately labeled

Envelope

Banner for community events

Wall

hanger

at Panchayat/

BDO

Offices

Picture story book

Picture story book: opening pages

Flash card

Flash

Card

Flash

Card

Flash

Card

Flash

Card

Flash

Card

Flash

Card

For

Motivator

School Sanitation Picture Book

School Sanitation Picture Book: opening pages

School

Activity

Book

Cover

School Activity Book Cover:

opening pages